Recently, Cooper, Europe's largest auto parts service provider, sold its sole wholly-owned subsidiary in China to a Chinese company, thereby withdrawing from the Chinese market, which only operates for three years. At the beginning of 2011, Tsoiber had hoped to introduce the German business model by integrating the parts and components resources of multinational and China's outstanding spare parts suppliers, and set up an operation system integrating procurement, marketing, warehousing, distribution and customer service. However, Tupperware's German model is very difficult to get through, and China's auto parts market is more complex than its imagination. After the dark market surging, especially after the e-commerce involved in the situation is more complex, in this unfathomable market, how to find the path? The China-European Alumni Automobile Industry Club and the Shanghai Jiaotong University Marseille Business School Alumni Association invited a number of industry insiders to discuss new development paths for parts and components companies. Guests at the conference: Shanghai Jiaotong University Antai-Hongyuan, president of Automotive Industry Alumni Association, Kedge Business School, Marseille, France Michelin (China) Investment Co., Ltd. Chi-plus operations standardization manager Zhang Jun SHEN Bao Tools Asia Pacific Diagnostic Manager Hu Guoliang Donald Wan, Director, Engine Sales, Donaldson Greater China Kangzhong Auto Parts Sales Manager Pu Xiaoqing Bosco Business (China) Co., Ltd. Automotive Channel Sales Manager Senior Channel Sales Manager Huang Dongyun General Manager Zhang Jing, Sales Manager of SKF Sales China Co., Ltd. Different paths are played differently Hong Yuan: When it comes to the path, each game is different. One is a brand product, and the other is a service experience. The post-market is also composed of two pieces, one is a 4S shop, and the other is an independent post-market. Before the sales regulation of car brand management has been changed, 4S shop basically no one competes with it. In the post-independence market, the heroes should be born out of fashion. After the independence, the first piece of the market is the manufacture of parts and components. From the manufacture of parts and components to the wholesalers, to the small wholesalers, to the terminal service providers, and finally to the users, the basic one is a chain. . Zhang Jing: From the big wholesalers to the repair shop, this phase is still quite complicated and there are many scattered soldiers. As our manufacturers, how to standardize this channel must be such a goal. We also hope that the channel will be flattened and the terminal will be king. However, real manufacturers may still find the terminal more difficult. For manufacturers, the entire market is still Difficulties. SKF's core products are bearings, but bearings are also used in many places in the car. There are not many influences on our promotion. The actual transmission of some information and knowledge in this market is not yet in place. In the promotion of SKF, the main channel is to rely on large wholesalers. Zhang Jun: Michelin has historically been a relatively consumer-centric company or a more innovative company. About 70% of the patents on black rubber are invented by Michelin, including Michelin also invested heavily. Solar cars. When Michelin first entered the Chinese market, the domestic market was relatively empty at that time. We basically focused on product-oriented play. Later, it also felt a change in the domestic market, the new car stock is more and more, consumers gradually leave the 4S shop. Chijia is a service brand under the Michelin Group. We started this project from 2009 onwards, and based on consumer demand, we provide more services. Tire, oil, and brakes, we determined the scope of such a business based on the needs of consumers. Huang Dongyun: 10% of Bosch's global sales account for 10% of its sales aftermarket. The market is divided into pre-market and post-market. Former market Bosch has a lot of technology, including improving security and stability. Aftermarket is technology on the one hand, but it does not necessarily center on pure technology. First of all, it needs to think about the needs of end consumers, especially the independent aftermarket. We have cooperated with Chijia, and Chijia has become a quick repair and quick service, and we use the city center as a quick service. If you only change the tires, the tires will be replaced by 60,000 kilometers, and the owner will visit the tire shop two to three years later. The business is not sticky with consumers. Therefore, we did the entire product demand through the brand store and made Bosch Rehab Station. At present, there are 1,500 stores. Each mechanic is trained by Bosch. The equipment used is also the equipment provided by Bosch. We have advantages over the 4S shop, high efficiency, and a large number of repaired cars. Any one car can provide service. This is where we build Bosch's own network in the post-market. We also have a low-level Bosch repair or maintenance service module. Pu Xiaoqing : Kangzhong positioning is an auto parts logistics service provider. Our work is done by selling products from manufacturers to quick repair shops. However, we are not only distributors of product sales, but also provide a series of equipment, technologies, and after-sales services. From a certain perspective, Kangzhong is no longer a wholesaler, because our slogan is a professional service terminal repair shop. What we do is the level of the terminal repair shop, not the level of small wholesalers, so we say that our product supply is not simply a buy-and-buy process. We do brand communication, technical guidance, product supply for each brand, and involve the entire supply chain. . Our products are relatively complete, in the product adaptation this block, with all manufacturers spent human and material resources, engaged in a technical center in Nanjing, a special group of product managers to do this one, we have our own OA platform, system data matching platform. Hu Guoliang: In the early days, auto parts companies could get a very good price and a good market share in the domestic market, even if they did not bother too much. However, in less than a decade, the prices of auto parts have been declining, the profits of the industry have also been low, and competition has become fiercer. However, China's spare parts are still a very good industry, and there are opportunities for auto parts and auto sales. At present, the sales volume of Chinese autos is about 20 million vehicles per year, and the employees of about 2.8 million car maintenance companies must divide the market by one trillion yuan. This market development trend is very good. Once the entire car is sold, there is a maintenance period of 10 to 20 years, and the overall automotive market development trend is very good. Our company is not a product that everyone can directly see from the auto market, but it is behind the technology. Domestic DIY has not become a climate Hu Guoliang: We are U.S. companies. We have a wide range of services and we look at mature markets like the United States. For the United States, this kind of spare parts supermarket model is very different from the domestic one. At present, China's DIY market is very bad. More people in China will crowd out their own DIY, and they are willing to go to the 4S shop to repair the car. They think that the price is not the price of the entire repair, but only the price of the parts. Therefore, it is difficult to receive much money in China's automobile diagnostics and services, and only this amount of money will be put into parts. The final parts prices are high. The high price of purely eccentric parts is somewhat unreasonable. In fact, this is a two-part price. The first part is the price of the part itself. The second part is the mental and time spent on the diagnosis and maintenance of this part. energy. The model in the United States is different. Most Americans admire DIY, and only those that cannot be solved by DIY can repair the factory. In the United States, there are specialized companies that collect data from all major vehicle models, because the law requires every host computer company in the US market to provide this information so that maintenance stations and maintenance personnel can obtain sufficient information and can largely solve problems. The demand of some end users in the U.S. market has greatly promoted the development of the B2C market. Not only culturally but also technically and legally. For example, in the United States, organizations such as ETI specialize in the publication of maintenance-related information, so that equipment companies like us who do diagnostics can obtain enough original information in this area, and users get certain guidance information to do so. In addition, if the state can encourage and do not mention the factory parts and the vice parts, only the qualified parts and the unqualified parts, the Shanzhai products will not exist. This is also a non-original, non-OEM replacement in the US market where there will be many aftermarkets. The reason for the existence of the piece. China lacks this piece, so our current end-users in China are not likely to purchase spare parts like the United States to buy in the supermarket. Zhang Jing: After all, the vast majority of auto parts can't be installed on their own. I don't feel like DIY. Basically, I still find a store family to help me. In addition, the car also needs to experience. For B2C, I personally think that the impact on the physical store is not great, they have a kind of integration and competition. Face the Internet Age Zhang Jun: For this type of e-commerce, we have also been doing a constant response. On the one hand is the Big Mac platform, Jingdong, Tmall, Taobao negotiated with us, we were making a judgment, this is still the product on the play, once the use of product-based play to make a new channel, it is bound to the original The channel formed a relatively large impact and we did not finally adopt it. Based on O2O, localization, we take a very welcoming attitude. We are building such a platform ourselves. Since last year we started investing. Now consumers can form O2O docking with us, and consumers can place orders on our website. After the single can choose to replace the nearest store. I think that aftermarket as an industry, if you look at the future for 10 or 20 years, in the future B2C will definitely eliminate all B2B, but there is a precondition for this. The middle of it is a product, not a service. If it is something that is a product, it is definitely B2C that eliminates all B2B. In the automotive aftermarket, it is a combination of products and services because of two aspects. After the next 10 years, the market will undergo a lot of evolution. Now there are some big wholesalers that are beginning to transform themselves into e-commerce. We believe that the final essence of the market is still the brand. We think that if the brand can make loud noise after 10 years, who is responsible for the supply chain in the middle, it is not particularly concerned about this matter for us. Huang Dongyun: After the market there are too many doorways, for example, how to advertise the repair shop, this is very important, and if the customer only car wash away, it does not make money, and now the basic maintenance of 4S shop does not make money. How to increase the output value of bicycles and turn them into repeat customers by allowing consumers to experience it requires the entire business stream to be very detailed. As for how long it will take to recover the investment, it depends on how large the initial investment is. In my opinion, in the post-market, on one hand, we say that technological innovation provides the latest products and technologies, and more on model innovation. We started to establish a Bosch Taobao flagship store in 2011. From last year to this year, we have integrated 100 stores on Tmall, and let them transfer Bosch service product technology to high-end customers. This is our innovation in the post-market. Hong Yuan: The future direction of parts and components companies is definitely going from products to service development. The difference between a car and other products is the degree of technical complexity. The rise of e-commerce has accelerated the price transparency of parts and components. However, in the foreseeable future, e-commerce is unlikely to replace professional physical stores, but it will have an impact on our large wholesalers. At present, it is still a large wholesaler control channel, but in the future I believe that there will be a big change in the control of the entire industry chain. E-commerce and a large number of businesses have a PK, so that large wholesalers have a transition, not only to sell products, to go Supply chain, technology, service development. Pilates circle, pilates magic circle, magic circle, pilates circle ring, pilates ring oefeningen, how to use pilates ring, best pilates ring, übungen pilates ring, Pilates circle, pilates magic circle, magic circle, pilates circle ring, pilates ring oefeningen, how to use pilates ring, best pilates ring, übungen pilates ring Huizhou City Melors Plastic Products Co., Limited , https://www.evadecking.com