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Those who are familiar with Bei Ben Heavy Duty know that Bei Ben Heavy Duty's main model has been a heavy construction vehicle. However, at the Shanghai Auto Show, a V3HT tractor brought by Beiben Heavy Duty Truck Co., Ltd. has become the “emphasis†on the promotion of its exhibits.
At the Shanghai Auto Show site, the big name of the “Begun Glory Debut of the Beiben High-Efficiency Logistics V3HT Tractor†was made into the background wall of the entire Beiben Heavy Duty Trucks' booth, and it was in the most prominent position; on April 21, Bei Ben Heavy was also made a special trip. Invited dealers and user representatives from East China Region held the V3HT listing launch ceremony at Shanghai Chenyuan Hotel. These are enough to show that Beibei heavy truck attaches great importance to this tractor. 
The industry has inevitably asked questions. It has been coming to Beichang Zhongqi, which has long been known for its advantages in construction vehicles. It has turned to the promotion of logistics vehicles. What is the intention? What about the market competitiveness of V3HT tractors?
Want to reverse the situation with V3HT
In 2012, for the domestic heavy-duty truck companies, the sales in the domestic heavy-duty truck market have fallen by nearly 30% for the year in which the heavy-duty trucks were domestically sold. However, for Beibei Heavy-duty Trucks, it was a “nightmareâ€, and its sales decreased year-on-year. 39.6%, much higher than the industry level. Subsequently, Bei Ben Heavy Duty Truck was reorganized and staged a series of high-level blood-changing curtains, which the industry called “the biggest change in Bei Ben in 10 years.â€
As the saying goes, “The new official took office for three fires.†How the Beiqi Heavy Duty Truck after the reorganization to light up this “three fires†has naturally become a topic of concern in the industry. At the Shanghai Auto Show, the "first fire" that Beiben Heavy's new management team wanted to light up appeared to surface gradually with the debut of the V3HT tractor.
“The newly-listed Beiben V3HT tractors are positioned in the high-end logistics market. The company hopes to use this model to increase sales in the market.†At the V3HT listing ceremony, Wang Weiting, general manager of Bei Ben Heavy Duty Trucks, said in an exclusive interview with reporters that although the company The first task is to digest the large number of stock vehicles last year, but also to use new products to improve the performance of this year. “At present, 40% of the inventory vehicles have been digested. With new products added this year, annual sales volume should be able to complete the 35,000 target proposed at the annual meeting.â€
Wang Weiting admits that the road transport market has always been a weak market for Beiben Heavy Duty Truck. "The newly-launched V3HT tractor is a road logistics vehicle developed by the highest-end technology in China. The model has high safety and high comfort, and it is designed to make up for vacancies in the company's original product line."
“The purpose of Beiben’s launch of V3HT is twofold: First, it is necessary to reflect the strength of the company’s product research and development; second is to focus on the development of mid-to-high end, cross-provincial and cross-boundary highway logistics markets, especially the segmentation of hazardous chemicals and cold holdings. Logistics market.†Wang Weiting further said.
At the same time, when analyzing and predicting the heavy truck market this year, Wang Weiting pointed out that from the first quarter of the market, the overall heavy truck market this year still showed a downward trend, but compared to the heavy construction vehicle market, this year's transportation market performed well, even if not Significant increase but not a significant decline. "Therefore, on the basis of maintaining the advantages of the company's original products, we must improve the weak products in the product line." It is clear that the newly-listed V3HT is exactly the one under which Beiqi Heavy was trying to reverse the downward spiral. Strategy chess."
Although Beijing Beiqi has not formally determined the sales target for this year's V3HT model, Wang Weiting frankly stated that as long as it can achieve the goal of selling 2,500 vehicles for V3HT this year, he is satisfied. "I believe that with these vehicles entering the market, users will have a good experience and evaluation. With some market reputation, the market for V3HT will surely gradually open up."
V3HT Competitive Geometry
It can be seen that the newly-listed V3HT, as a "strategic piece of chess," needs to shoulder the heavy responsibility of reversing the slumping situation in the Beiben Heavy Duty Truck market. But can it be competent, but also to see how competitive the V3HT product is?
"The biggest advantage of the V3HT model is that its fuel consumption is lower than most of its competitors." According to Zhou Yawei, chief engineer of Beiqi Heavy Industry, before the launch of the V3HT product, the company will mainstream V3HT with the Foton GTL, Liberation J6, and Dongfeng D310 markets. The logistics model was compared. The conditions for the comparison of the four models are as follows: The products are 6X4, and the working conditions are full load. The total vehicle weight is 55 tons. “As a result of the comparison, V3HT has a fuel consumption of 66 liters per 100 kilometers on a general road, which is lower than that of Liberated J6 and Dongfeng D310, which is slightly higher than Futian GTL. The fuel consumption of V3HT is 50.8 liters per 100 kilometers at high speed driving. It is lower than Jiefang J6, Dongfeng D310, but slightly higher than Futian GTL fuel consumption of 0.37 liters."
At the same time, Beilun V3HT's braking safety is also more prominent in comparison with competing products. It is reported that the model is matched with ABS (anti-lock braking system), ABS + ASR (drive anti-skid system), EBS (electronic braking system), while the other three competing products basically only match ABS.
In addition, the Bei Ben V3HT also matched the hydraulic retarder, 22.5 disc brake, and 10 bar brake system. With so many brake modifications, what is the actual braking effect of Beiben V3HT? The answer given by Zhou Yawei is: "The brake effect of the V3HT has been improved by 30% compared to the old model. After testing, the previous model required a 9-meter ride when braking on a downhill road. Now it only takes 6 meters."
In addition, the reliability of the Beiben V3HT model was repeatedly affirmed by Zhou Yawei. According to him, the development of this model is based on Mercedes-Benz's new ACTORS, with a target of no overhaul of 800,000 kilometers. "Compared with competing products, the reliability of the V3HT model is very good. The V3HT model's first and average interval fault mileage are 10,000 kilometers, far more than the similar products of Jiefang and Dongfeng." Zhou Yawei emphasized.
Since Beiben Heavy's new V3HT model has so many product advantages, what is its market price? This question, although there is no answer from the Beijing Beiqi Heavy Industry, but informed sources, V3HT tractor 6X4 standard market price is only about 33 million.
From this point of view, if V3HT does have many advantages as introduced by the manufacturers at the listing ceremony, coupled with the lower market price of competing products, perhaps, Beibenshouqi V3HT can really help Beiqi Heavy Truck out of the dilemma of market decline.
However, everything is still suspense, pending the market to give an answer.