For retailers, understanding how consumers consume in the store is an important issue. Sometimes retailers conduct a lot of consumer psychology research, and also launch a number of promotional activities and personalized advertising, but these are not as trustworthy as the actual purchase behavior. More common methods include researching product sales data, statistical shelf update data, analyzing simple member purchases, etc., but whenever these tools need to go further, technical difficulty or high cost often discourages retailers. Nowadays, the new technology can more accurately obtain all kinds of data during the shopping process of consumers, no matter whether it is walking path, staying time or gathering situation, it is no longer a problem. A supermarket in Japan used RFID to realize this kind of imagination for us. The Japanese supermarket installs RFID tags on shopping carts or shopping baskets in supermarkets, and retailers can get data on consumer behaviors of the vast majority of consumers. The information returned by the RFID is encoded into data points containing location coordinates and actual time, and the sequence formed by these data points reflects the behavior of the consumer in the storefront for continuous time. By combining action trajectory with storefront information, retailers can see which areas of the store have a large flow of people, which items are easy to attract, and make business decisions based on these conclusions. Photo by Fancycraveon Unsplash Further, if you contact the sales data and member information of the product, you can get more detailed conclusions such as the proportion of the purchased goods and the consumption behavior of the specific group, and make corresponding adjustments. When a retailer finds that a consumer of an age or occupation stays in front of a shelf for a long time but does not purchase certain items on the shelf, he or she can upgrade, replace, or push the product in response to such a phenomenon. The promotion of related products naturally enables more accurate and efficient operations. What can RFID technology bring to the retail industry? What are the main reasons for the value of retailers using the RFID technology used in Japanese supermarkets mentioned above? Challenges, RFID technology helps traditional retailers spend the winter 1. Supply Chain Management: This is the earliest use of RFID in the retail industry, and it is also one of the areas where RFID is currently used the most; 2, inventory management: The main content of RFID applications include the use of fixed or mobile readers to scan the goods in and out of the warehouse and warehouse shelves, improve the efficiency of goods in and out, picking goods, inventory, improve inventory to upstream suppliers Visibility, convenient and timely delivery, associated with the on-store shelf automatic replenishment system, timely replenishment, and inventory optimization; 3. In-store merchandise management: In this section, most retail stores currently use RFID on some stolen or valuable merchandise; 4. Customer Management: RFID is mainly used in self-checkout and improving the in-store shopping experience of customers; 5, security management: general application in theft and loss of goods, followed by the use of RFID identification code instead of the original password to control the use of IT equipment or the access rights of certain important departments. The application of RFID makes retailers more intelligent, informative and automated in these parts of management, freeing people from the daily rework of a large number of mechanization, avoiding excessive dependence on labor and greatly improving the daily management of retail enterprises. effectiveness. In fact, RFID technology allows retailers to manage inventory more accurately, enabling physical stores to reduce 20%-30% out of stock rates, increase sales by 1%-2%, allowing retailers to lean in production and reduce inventory. And there is more room for manpower in streamlining the workforce. Taking the daily data inventory of retail stores as an example, the original manual operation may take one day or more, and its accuracy cannot be guaranteed. After applying RFID technology, it can be completed in a few minutes or even shorter time. The data is recorded in detail. In addition, RFID technology has unique advantages in brand anti-counterfeiting, traceability and differentiated shopping experience (such as faster shopping settlement process) brought by RFID technology. At the same time, enterprises can also provide detailed information based on RFID technology. Transaction data for business trend analysis and purchase pattern mining, providing a reliable data reference for the development of future business strategies. Think of a medical technology to drive retailers to transform and upgrade In fact, in the face of continuous technological advancement and increasingly diversified consumer demand, for these retailers, the competition is the speed of response, winning by speed. Who is better able to adopt technological changes and upgrade services to meet consumer demand, which is more beneficial to them. Challenges, RFID technology helps traditional retailers spend the winter Think of a combination of RFID, AI, big data and other retail technologies to create a smart business 4.0 open platform, which simplifies the clerk's complex inventory, receipt, anti-theft, cashier and other work content, so that it can better serve consumers and achieve brand The double efficiency of business efficiency and efficiency, the win-win between brand and consumers. Challenges, RFID technology helps traditional retailers spend the winter Take the anti-theft application system of the fitting room as an example, use RFID technology to manage the try-on garments, prevent theft in the process of creating a good fitting environment, and more importantly, use the data collected by the fitting room. Form a member clothing archive and collect consumer preference data to provide data support for retailers' business decisions. In addition, RFID self-checkout system, RFID self-service rotary unlocking scheme, intelligent promotional shelf solution, ESL electronic shelf labeling scheme, RFID asset management scheme, visual identification and settlement scheme, each of which forms a closed-loop management of subsystems, one The subsystems constitute the closed loop of Sizhi Medical's entire intelligent business system! In the future, Sitron Medical will continue to work hard to provide technical support for the development of retail! 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