Uic54 Rail Joint Bar,Uic Standard Fish Plates,Uic54 Fish Plate,Railway Uic60 Joint Bars Anyang Railway Equipment CO.,Ltd , https://www.ayrailway-at.com
China's accession to the WTO catalyzed people's thinking about the future trend of the Chinese auto parts market. From the "Seminar on China's Auto Parts Market Response to China's WTO Accession" held in Beijing, experts in the auto parts industry, scholars, and operators of Auto Parts City all have an influence on the Chinese auto parts industry in the WTO, the status quo of China's auto parts market, and the international automobile service trade system. The hot issues such as the development model and direction of China's auto aftermarket have been seen all the time, which outlines the development trend of China's auto parts market.
Faced with the challenge of international competition after China’s accession to the WTO, it accelerated the transformation of the auto parts market’s operating mechanism and adjusted the auto parts market’s marketing model. It has determined that it is an imminent and time-consuming moment, and people have reached consensus on the advantages of localization and are more determined. Solid confidence in development in the process of change. For a long time, under the organization and coordination of the National Auto Parts Market Association, local auto parts markets (cities) have formulated their own development directions and patterns according to local conditions, accelerated the development of new professional markets, and endeavored to establish standards that are consistent with China’s national conditions and international standards. With the advantage of localization in the field of auto parts circulation, a new business model.
The "big 3S" model is favored
"3S" refers to the trinity of vehicle sales, parts supply and vehicle repair. “Big 3S†is to concentrate the entire vehicle sales market, parts supply market, and auto repair market of different brand cars into one place, and establish a large-scale comprehensive automobile city, auto parts city, and automobile repair city to form “Great 3Sâ€. A unified automobile trade service park.
The concept of “big 3S†was proposed and advocated earlier is the Beijing Xijiao Auto Parts City in Haidian District, Beijing. The main function of “Big 3S†is that it is a large market for auto vehicles, a large market for auto repairs, and a large market for auto parts circulation. It is a complete vehicle and accessories manufacturer, operating company, auto repair company, and user. The gathering place is the user's large warehouse, the manufacturer's sales window, and accessories wholesale distribution center. At the same time, it also has the functions of information dissemination, expansion of new products, and promotion of high technology. "3S" has the advantages of convenience for customers, price control, inventory-free repairs, and consumer reassurance.
"Big 3S" and three "S" are complementary. Auto Repair City and Auto Parts City can achieve zero inventories repairs, and Auto Parts City will also increase its sales volume and turnover due to the existence of auto repair centers; the sharing of talent and equipment resources between the three “S†Ordinary garages cannot afford to use experts and senior engineers, and it is unlikely that every garage will be fully equipped. Some sophisticated equipment will not be very efficient if used in a factory. If we bring everyone together, we can make reasonable use of talents and equipment resources and reduce operating costs. We will use “Big 3S†as a base to set up small, fast-repair shops, specialized shops, and various types of chain stores that are closer to users. , and give human, equipment and technology support. There is a centralized “big 3S†market, and there are decentralized, special repairs, quick fixes and even store sales that are close to the car users, which will greatly promote the entire automotive market.
During the period of 315 years in 2003, a preliminary attempt was made for the “big 3S†model by the Beijing Yayuncun Auto Trade Market, the Beijing Xijiao Auto Parts City, and the China Auto Group. At present, Beijing Xijiao Auto Parts City has been restricted to urban venues. Starting from the actual conditions, it has established the “quasi-big 3S†development model. The newly built north-south hall has been turned into an entire (including real estate) trading hall, and has been opened up outside. In the vehicle exhibition area, the "big 3S" business model has begun to take shape.
At present, the "big 3S" model has been implemented in some auto parts markets (cities) in the country. Xuzhou Auto Parts City is building an entire vehicle trading hall; Nanjing Linda Auto Parts Market has already practiced a “big 3S†type of diversified operation, with engineering vehicle sales, vehicle sales, parts, maintenance, and training... business is booming; Beijing Siyuan Bridge, Shilihe auto parts market and business model accessories, repair, maintenance trinity, very close to the people's car buying psychology, the market is very hot. And some old-fashioned, sticking to the rules, simply sell accessories market, has already felt a lot of "impact" in the competition.
Invited boutique into the city and brand marriage
Joining the WTO catalyzes people's thinking about the brand. People recognize that the brand is the basis for the cooperation between the company and the dealer, the bridge for common development, and the product of various investment optimization combinations. The future will be able to stand on the auto parts market, will be the brand bigger business, the service brand stronger business, the variety of refined auto parts supermarket.
Before and after China's accession to the WTO, the “National Auto Parts Market Brand Image Exhibitionâ€, “Brand Agency, and Chain Store Management Symposium†organized by the National Auto Parts Market Consortium were unveiled at the 50th National Auto Parts Fair; “National Auto Parts Market†FAW's spare parts trade promotion has been formally signed. At present, well-known merchants in more than ten provinces and cities in Hebei, Tianjin, and Henan Auto Parts City have been awarded by FAW Fuao Company as local (provincial) franchisees. At present, Zhejiang Wanxiang Group has reached an agreement with the National Auto Parts Market Federation to establish a “universal chain store†in one auto parts market (city) in each province. Domestic large auto groups and well-known auto parts enterprises have selected franchised dealers and chain stores in Auto Parts City, which has enabled the nationwide auto parts market (city) to rapidly increase its network functions and is now becoming a nationally renowned auto parts production and sales network. point.
A prominent example in the marriage with famous brands is Shanghai Oriental Auto Parts City has established the “Shanghai International Auto Parts Manufacturing Enterprise Brand Exhibition Centerâ€. Shanghai Dongfang Auto Parts City, as the auxiliary city of Shanghai International Automobile City, has become a well-known domestic auto parts market after several years of development. In order to give full play to the role of the Shanghai International Bridgehead, the auto parts market combined with its own reality and established Shanghai International Auto Parts Manufacturing Corporation brand product exhibition center. There are more than 20 well-known auto parts and famous brand manufacturers in the country. Through the promotion of brands, integration advantages, joint-purchase distribution, chain distribution and other new types of distribution, the company will further organize and focus on brand products of outstanding domestic and foreign manufacturers, conduct product research and development, exhibition marketing, and trade services to help domestic and foreign auto parts manufacturers further expand the market. Establish brand advantage, go abroad and participate in the international circulation of global procurement.
Take the path of diversified entity management
As a product under China's specific historical conditions, Auto Parts City has played its due role in the development of auto parts distribution in China. After China's accession to the WTO, the integration of domestic auto parts companies in the development strategy and the adjustment of their business strategies have already been affected by the auto parts market (City). In order to adapt to changes in market players, the auto parts market (city) is already undergoing integration and adjustment in many aspects such as strategic layout, business philosophy, management and service tools, and even infrastructure. In this process, each auto parts market (city) does not engage in “one size fits all†in its business model and development direction, but instead exerts its local advantages and takes the path of diversified entity development.
Nanjing Forestry University gives full play to its teaching, research, and talents in automotive application engineering, and actively develops after-market automotive service projects for the society. Nanjing Linda Auto Parts City has now formed a comprehensive service system for vehicle sales, auto parts, vehicle maintenance, auto testing, car rental, technical consulting and technical training. They also set up "Nanjing Linda Automobile and Transportation Department Teaching Practice Base", "Automobile Maintenance and Technology Training Center" and "Automobile Maintenance Technical Consultation Center" within the Auto Parts Market, which completely separated the auto parts city market from the "Fashion Trade Market". The model has developed a diversified and comprehensive development model that relies on the development of the auto market. Annual sales have grown from a few hundred million to more than 20 billion such as this year.
In order to adjust the operating structure, improve the quality of Auto Parts City, and adapt to the development of local urban construction planning, some Auto Parts City is planning or reforming some of the bungalow store sales and warehouses to implement the second venture of Auto Parts City. A collection of auto parts display, trading, accommodation business, catering, office, warehouse in one of the intelligent logistics trading hall, stands in the auto parts market. For example, Hunan Sanxiang Auto Parts City will set up trading halls according to the Imported Auto Parts Trading Office, Domestic Auto Parts Trading Office, Auto Maintenance Equipment, Tire, Lubricants, Maintenance Products, etc., and use central air-conditioning, escalators, closed-circuit television, and broadband LAN to enable business operations. The environment has greatly improved. Zhejiang Auto Parts City and Shandong Auto Parts City actively developed two platforms to implement the tangible market and the information network market simultaneously, which promoted e-commerce and expanded auto parts logistics. Not only improved the grade of business products, but also raised the taste of Auto Parts City.
While auto parts markets are doing a good job of service and building markets, they have also used their own resource advantages to do a good job of the entity management. Most auto parts cities have established physical trading companies. Some auto parts markets have also joined the auto parts marketing network established by the National Auto Parts Market Consortium to directly manage the auto parts products.
The Chinese automobile market is a market with a variety of brands and distributions. Except for several leading brands, it is impossible for other brands to establish a huge after-sales service network throughout the country. Therefore, China's automobile after-sales service market will be a long-term coexistence and competition between the “four-in-one†of the central cities and the maintenance sites across the country’s urban and rural areas for a long period of time. The Auto Parts City as the logistics department of these outlets will continue to exist for a long time and have unique conditions for development.
Judging from the situation in various places, the "cake" of Auto Parts City is already big enough, but it is only a primary product. Our future work is to do everything possible to make it a boutique. Yan Lixing, secretary-general of the National Auto Parts Market Federation, pointed out that with the consolidation of domestic auto parts production areas after the accession to the WTO, the auto parts distribution sector will certainly be integrated. From the experience of foreign auto parts development, the main way of auto parts marketing is to use chain sales. Through the brand sales and product agents, the formation of marketing advantages. The development path of China's auto parts market is still difficult to determine, and it faces multiple options. The next step is to adapt to the development trend of China's auto parts market and the requirements for corporate differentiation, while further regulating the auto parts market and aligning the development trend of domestic auto parts circulation with international standards.