The exquisite tires that were once used in the "special protection case" and the United States against the thin public hall are now the "hard currency" supported by the US Environmental Protection Agency. Recently, the reporter learned from the group's interview with Zhaoyuan that with help from television, radio, and other media, the US Environmental Protection Agency has publicized and promoted to the public the exquisite tires produced by China Zhaoyuan. “The exquisite group that produces exquisite tires is one of the representatives of our “gold-removal†companies.†The responsible comrade of Zhaoyuan introduced the world’s top 16 tire companies that grew from an unfamiliar tire factory and rely on technological innovation. The banner of the Chinese nation was interpreted as a "exquisite myth." In 2012, the group achieved a sales revenue of RMB 20.1 billion and a brand value of more than RMB 11 billion. At present, the company has 33 products that have passed the certification of the US Environmental Protection Agency and ranks first in the world. Exquisite has a new product available every day Since you, the reporter came to the Lingqu Group's tire factory. The spacious and bright workshop of the plant has no odor. Several workers have walked through the record book to check and see that a Taiwan automated bead machine and laminating machine run smoothly. “This plant was put into production in 2012, and it is currently the most advanced production line, and it belongs to the enterprise's iconic workshop.†Zhang Qi, deputy secretary of the Party Committee of Linglong Group Co., Ltd. said that the presence of this factory site means that he had to rely on one station and one employee before. The completion of the entire process of the end of the history, exquisite tires embarked on a new starting point. From an unknown small tire factory to an internationally renowned tire group, Exquisite is relying on the power of scientific research and technology. Over the years, Delicate Group has invested heavily in technological innovation, and has always insisted on independent innovation, and has made major breakthroughs in many independent brands. Among them, in 2012, their R&D investment reached 500 million yuan, and this figure, together with the investment in machine reform, will exceed 1 billion yuan. “Linglong is the first tire company in China to develop a new type of tire every day. At present, there are more than 20 new products and new technologies that have filled the gaps in China and have achieved nearly 300 patents in China, the United States, and Australia.†Zhang Qi is proud to say that Linglong Tire has now formed a North American R&D center, a Beijing R&D center, and a large R&D center with a research and development center at the exquisite headquarters. It has eight research rooms and a research and development team of more than 200 people. At the same time, it has established the first in China. Private tire companies postdoctoral workstations and academicians workstations. Worth more than 11 billion yuan Nowadays, at Linglong Group R&D center, we can see many foreign faces. They come from all parts of the world and have a variety of skin colors but share a common dream. They are looking for innovative ways for exquisite tires. “From the beginning of the establishment, the company focused on talent introduction and training. In addition to foreign faces, in Delicate Group, there is also a cute little lion everywhere. It is called “Rio Kid†and is the exquisite group mascot representing speed, strength and endurance. Zhang Qi introduced that in the domestic tire brands, exquisite mascots are the first. The purpose is to allow customers and consumers to think of the reliable quality of exquisite products as soon as they see the mascot. Starting from quality, rely on quality harvest. In the "China 500 Most Valuable Brand Rankings" released by the World Brand Lab in 2012, the "little lion" raised by Linglong raised its brand value from 9.269 billion yuan in 2011 to 11.652 billion yuan, ranking the 128th. Bit. "Rio Kid" thus became one of the most valuable lions. “The exquisitely-listed tires are the strongest finalists, fully embodying the affirmation of the exquisite brand at home and abroad, and also signifying that Linglong Tire has taken a solid step in the internationalization of its own brand.†said Zhang Qi, in the established tradition Historically, they are working with a world-class branding and planning company to upgrade their brand image and make it more international. Sell ​​well in more than 180 countries Zhang Qi’s "internationalization" can be seen from the group's customer base. During the visit, reporters and a group of American merchants pass by. They are loyal customers of Linglong Tire, and both sides have trade contacts all the year round. "Exquisite tires have an annual production capacity of more than 35 million sets. Products are sold throughout the country and abroad. There are many customers coming to visit each day. Only 4 batches of overseas are needed every day." said Zhang Qi. "Breakthrough overseas" is an important method for exquisite use of running speed to catch up with domestic tire manufacturers. In the 90s of the last century, Exquisite tires began to explore and go abroad to open up the market. The time for the official opening of the global business and China's accession to the WTO are almost in sync. "From the first dozen countries to today's best-selling products in more than 180 countries and regions, the product line has expanded from the original bias tires to a one-stop sourcing base with thousands of specifications and models." Qi said. “The exquisite group that produces exquisite tires is one of the representatives of our “gold-removal†companies.†The responsible comrade of Zhaoyuan introduced the world’s top 16 tire companies that grew from an unfamiliar tire factory and rely on technological innovation. The banner of the Chinese nation was interpreted as a "exquisite myth." In 2012, the group achieved a sales revenue of RMB 20.1 billion and a brand value of more than RMB 11 billion. 33 products have passed EPA certification US special security case, EU noise certification, anti-dumping investigation... In recent years, China’s tire industry is one of the industries that have encountered the most foreign trade barriers. As the tire exporter with the largest volume of tires in the country, its tires are the winning weapon for overseas breakthroughs. Technology + branding" strategy. Zhang Qi introduced that if you want to break through each other, you must let the other party trust you. Since 2010, the Group has passed the quality management system qualification review of many of the world's top ten automotive manufacturers, successfully entering the global supporting system of GM, Ford, India Tata, Renault Nissan, Fiat, Brazilian Modern and other automotive suppliers. At the same time, as of January 2013, the Linglong brand has passed the certification of the US Environmental Protection Agency to 33, the total number of which ranks first in the world, and these products will be strongly promoted by the US Environmental Protection Agency in the locality and made known to the public. Relying on scientific research and quality, during the six years from 2002 to 2008, Linglong Group achieved a leap from 1 billion to 10 billion yuan in output value. In the five years from 2008 to 2013, the Group's output value exceeded 20 billion yuan. At present, Linglong Group ranks among the top 20 tires in the world and the top 5 tires in China with solid strength, providing valuable experience for the national industry on how to compete with world brands.
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