Hyundai Motors denied the establishment of a luxury sub-brand but considered launching a 4WD model

Foreign media reported that Hyundai Motor’s U.S. CEO John Krafcik issued a statement a few days ago and denied that the company will create a luxury sub-brand of Genesis (Rohns Lawnes in China), but Hyundai will develop a four-wheel drive version of Genesis. Model.

In attending the 2013 Genesis and 2012 Azera model media conferences, Kravchek stated that setting up a luxury sub-brand is just one of various ideas for internal research and not a luxury brand strategy being implemented. It revealed: "There is currently no plan to establish a Genesis sub-brand... We have no intention to change Equus and Genesis sales channels."

Since its launch in 2008, Genesis/Rohens Lawnes has been a rear-wheel-drive configuration luxury car, and Hyundai now intends to develop an all-wheel-drive version. Kravchek said: "I believe we should have a four-wheel-drive model on the next-generation Genesis platform." Hyundai believes that the four-wheel-drive configuration can expand the vehicle's adaptability in the user's life in cold regions, and with a variety of driver versions of Germany Compete with Japanese luxury cars.

Previously, it was reported that Hyundai Motor had considered integrating Equus, Genesis Sedan, and Genesis Coupe to create a new Genesis sub-brand.

In 2011, the total sales of the Genesis series in the United States increased by 13% year-on-year to 32,998 units. Hyundai Motor planned to sell 50,000 Genesis units each year. However, the economic crisis in 2008 caused an impact on the sales of light vehicles in the United States. As a result, its current performance was less than expected.