In 2018, car companies should personally study the new retail automobile?

The most interesting thing for the automotive industry in 2018 is the substantive change in the upcoming vendor relationship. For the time being, we will not discuss the changes in the sales of new cars. From the perspective of the after-sales service that I am familiar with, the car manufacturers and dealers will enter the Cold War in 2018.

At the end of the year, there were more meetings and discussions to discuss. In fact, it was still a few people bragging on the stage. The audience still listened to those people. After a few years have passed, the stories that can be told have almost finished, and the new segment of the automotive industry has not yet grown up. Like to listen to stories may have to wait. I have already said a lot about the story of drones and smart networking cars, and I will not repeat them here. Regarding 2018, I have something to say about the time of opening.

I think the most interesting thing for the automotive industry in 2018 is the substantial change in the upcoming vendor relationship. For the time being, we will not discuss the changes in the sales of new automobiles. From the perspective of the after-sales service that I am familiar with, the car manufacturers and dealers will enter the Cold War in 2018.

According to the new sales management law, car companies cannot press warehouses, and dealers cannot be prohibited from outsourcing. From the current implementation, large dealer groups have used these rules to their fullest extent. Integrity rules, dealers outside the mining accessories, should clearly inform consumers that these accessories are mining, normal look at these mining accessories prices should be cheaper than the so-called original parts. However, the actual situation is the opposite. 4S does not actively inform consumers that, in some cases, the final retail price of accessories for 4S mining products is even higher than that of the original parts. Consumer complaints cause damage to the brand, and vehicle companies can only dutifully eat Coptis.

For dealer groups, the second network, which originally was its own inventory buffer, may use Internet companies to replace its own market position. For traditional energy vehicles that have after-sales services, the problem will be more pronounced, and the increase in first and second tier cities will be minimal. However, the second- and fourth-tier cities in the second network have been growing substantially. Under such circumstances, if dealer groups do not pass the rights granted by law, they will be able to make up for their profit shortfalls. In 2018, there will obviously be more dealer groups that will increase the scale of outsourcing parts. After the game in 2017, it is estimated that the vast majority of vehicle companies have no way to restrict the external mining accessories of dealers. This will directly impact the traditional car companies. The cooperation system with the distributors, even those brands that are still very persistent with the traditional retail methods, may face the dealer's legitimate betrayal.

Relatively speaking, it is impossible for car companies to sit still. If a large number of parts and components cannot be sold to dealers, will it be possible to accumulate in their own warehouses? Obviously not, according to the market plan of car enterprises, there are so many cars, there must be normal parts consumption, no car prices, dealers do not inventory, who is to meet consumer demand? For car companies, the dealership was originally used as a distribution channel for parts and components. However, as the law gives dealers the right to “betray,” the car companies must be able to do their second job, avoiding the cuckold who also helps. The other side is counting the silly behavior of money. Therefore, in 2018, car companies will start the cold war with dealers with a high probability. Since dealers can take out accessories and take out accessories, why can't the OEMs take out accessories? If today is rising

Already multi-brand sales aiming at the pursuit of retail efficiency, Internet companies have already been willing to eat the vehicles of the entire vehicle company. For the OEM, the traditional distributors' existence is doubtful.

The traditional 4S store has two core values ​​for car companies: The first is to become a cash machine and an inventory buffer pool. In the past, apart from the traditional 4S stores, no one would be willing to help car companies to use current car inventory; the other is to help car companies block most consumer complaints.

At present, no one can really replace the traditional 4S shop. In terms of car prices, it is time for 2018 to have its own research on the new retail model. This matter has not been solved for more than 20 years. From the appearance of the first generation 4S shop, it was an exotic product. After more than 20 years, there was not much innovation until the policy gave the two parties the right to betray each other and divorce. This imported product has really reached a point where it cannot be changed. How to change? At present, the management of almost all car companies is anxious, perhaps, starting from how to sell accessories without dealers, it will be a good start!