At the 14th China International Rubber Technology Exhibition, Soft Control Co., Ltd. (hereinafter referred to as "Soft Control"), as the world's leading supplier of rubber machinery and informatization solutions, introduced the concept of "smart factory" for the first time in the industry. As the first privately-held company listed in Qingdao, Shandong Province, Soft Controls is committed to the development and innovation of information equipment, industrial application software, and new rubber materials, promotes the development of industrial intelligence, and provides rubber and plastic companies with a combination of hard and soft control. Integrated information solution as a whole, and extensively involved in chemical equipment, industrial robots, energy-saving services and other fields. The total asset size of the software control is nearly 8 billion yuan. The operating revenue was nearly 3 billion yuan in 2014, achieving a stable growth year-on-year. The compound growth rate exceeded 30% in the ten years prior to the establishment of the company. It is understood that the rubber tire industry as an experimental science pays more attention to the effective integration of production, education and research. The first process of the seven main processes of tire production is the batching system. Most of the companies that produce batching systems in the world have chosen cross-industry horizontal development extensions. Based on the soft control of the starting point of production, research, and research, they chose to develop vertically according to the product line layout. The first batch of the tire production process ingredients, followed by the refining, rolling, cutting, forming, vulcanization, testing six processes one by one research and development, step by step enriched the tire production of the core equipment. The software company believes that if it can stand on the highest point of the global rubber tire industry, it will be able to promote the development of the Chinese rubber industry. Therefore, in 2012, Soft Controls launched the "internationalization" and "middle and high-end" strategies, committed to a global perspective. To seek development, focus on global advanced technology, increase research and development efforts, and improve product quality. "The goal of software control is not only to achieve the world's first in terms of quantity, but also to become an industry leader in terms of quality." Lu Lina, vice president of Software Group, believes that rubber machinery equipment is not a standardized production, each customer's orders There are some special requirements, which belong to non-standard products. The introduction of robots can ensure the production process, and automation and information software are the specialty of software control. Therefore, the investment in robot R&D will be increased. In 2014, the software management achieved over 100 million yuan in robotic revenue. At present, compared with the production of automobiles and home appliances, the tire production equipment has a relatively low degree of automation and is still in extensive production. There is no effective convergence between the processes and processes. Therefore, from 2014 onwards, a "smart factory" strategy was proposed. Based on years of experience in the field of rubber machinery, informatization, and automated logistics, software control provides the rubber tire industry with smart device layers, drive control layers, and intelligent software. The complete solution. Lu Lina explained: “The goal of the smart factory solution is to build highly automated, informatized, and intelligent factories. In simple terms, we will significantly increase production efficiency, product quality, reduce labor costs, energy consumption, and improve the production environment. To achieve 'unmanned'." Lu Lina said that the "smart factory" is not simply an upgrade of hardware or software, but it needs to be upgraded in terms of equipment, control, software and other aspects in order to maximize the benefits. The "Smart Factory" of soft control coincides with the concept of the German Industry 4.0. "Although not all smart goals can be achieved in the short term, the future direction of software control lies in building smart factories." In order to create a "smart factory", the soft-control accelerates the top-level design of R&D, and introduces and cultivates high-end talents through three modes: university cooperation, overseas cooperation, and platform research and development. Intensified cooperation with Qingdao University of Science and Technology, Tianjin University, National University of Science and Technology, Harbin Institute of Technology, and Zhejiang University in mechanical equipment, software, chips, and control, etc., to form a college-industry cooperation model integrating production, learning and research; in some areas and overseas The joint venture borrowed ships to the sea to cooperate and re-innovate; the soft control has successively built the national rubber and tire engineering and technology research center, the tire advanced equipment and national engineering laboratories for key materials, and accelerated the construction of the platform centered on Qingdao's headquarters to gather Europe, The Institute of Global Software Control of American Intellectual Resources has established the industry's best technology research and development platform to accelerate the application of automation and informatization related technologies in the rubber tire industry. 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