Shanghai Volkswagen Skoda's sales in the first half of the year increased by 19% year-on-year to nearly 100,000 units

With the increase in brand awareness, the image of Skoda's 100-year brand in the minds of Chinese consumers has become increasingly clear. In the future, with the continued release of product competitiveness and word-of-mouth effect, the sales volume of Shanghai Volkswagen Skoda will reach a new level in the second half of the year. After the cumulative sales volume in China exceeded 500,000 vehicles, the Shanghai Volkswagen Skoda brand continued to maintain a rapid and steady development momentum in the first half of this year. From January to June, the cumulative sales of the terminal reached 98,916 units, an increase of 19% year-on-year, far higher than the overall number of cars. The year-on-year growth rate of 3.35% in the market fully demonstrates the 100-year brand's market competitiveness in the Chinese auto market. Under the background of the continuous release of excellent word-of-mouth, reputation of brand reputation and rising influence, Shanghai Volkswagen Skoda's Hao Rui, Octavia, and Jing Rui continued to be highly sought after by the market, ranking in the forefront of their respective market segments.

According to statistics from the China Association of Automobile Manufacturers, the overall increase in the domestic auto market in the first half of the year was 3.35%, which was a 29% year-on-year decrease due to a number of unfavorable factors. Under the background of slowing overall growth, with the in-depth development of Volkswagen's world-leading manufacturing process and the deep accumulation of the 100-year Skoda brand, Shanghai Volkswagen Skoda brand achieved 98,916 units of terminal sales in the first half of the year, an increase of 19% year-on-year. Mingrui, Jingrui, and Haorui all showed a trend of rising against the trend.