The automobile market entered the end of the year and ended the year with a 10% drop in car prices

With the end of the "Golden September and Silver Day 10", the auto market entered this year's final battle. The reporter found that this year compared with the market in the same period last year, it was significantly inferior. The production and sales data released in October last week showed that the domestic auto market grew by less than 2% compared with last year, and sales volume decreased by 1.07%. Moreover, October is the traditional high season for car sales, but sales are on the decline.

Car dealers launch final killing

In a month and a half, this year's automobile market has already ended. In the case of the overall market as in previous years, this last month has become the last chance for the success of auto companies and distributors.

In recent days, car dealers have already deployed advance wars in order to successfully complete their missions and strive for more profits. Among them, the new wheel fan debut is the best example, such as Land Rover Range Rover Aurora, Cadillac SLS Seville 2.0T comfort, 2012 models Chi running, Yangko ZDX and the replacement of Camry's listing have all made the auto market at the end of the year even more intense. According to preliminary statistics, the new car that is listed at the end of the year is basically a one-week model. The speed and frequency are unmatched in previous years. This is enough to see how car manufacturers attach importance to the auto market at the end of the year.

In addition, price cuts are always the protagonists in the market. It is understood that Jiangcheng automobile market has opened water, ranging from a few thousand dollars to tens of thousands of dollars, the previous dark battle has become a real gun fire. At the same time, there is also the sale of gift packages, convenient services and maintenance discounts. The auto market has launched a war without smoke.

In order to win the battle at the end of the year, even car dealers who can complete sales tasks in advance are still trying to maximize market share and profits.

The average decline in the auto market is around 10%

With the close of the end of the year, many car dealers have already adjusted their prices. From the analysis of the national car price trend, this year's auto market price cuts are around 10%.

According to recent national price monitoring data, in first-tier cities such as North, Shanghai and Guangzhou, the discounts to high-end models such as the Volvo S80L, Mercedes-Benz R-Class 350, BMW 7 Series, and Lexus GX460 are all in the range of 6 to 70,000 yuan. Car prices 2 - 3 million are also in the minority. This drop basically accounts for 10% of the car price.

Analysts pointed out that the end of the year the auto market price will become two trends, one is to complete the sales of the brand in advance, its price reduction will certainly reduce, or even rebound, after completing the task to fight for maximum profit is inevitable, but this year's brand is not much . In addition, the brand that failed to achieve the desired sales volume will make a final move, release more discounted models and price cuts, and strive for impulse success.

However, consumers should be reminded that the new cars that have just been listed recently have basically no concessions, and some even require advance booking. At this time, consumers can select shots or wait and see depending on the actual market conditions.