The quiet growth of the automotive market will reach 490 billion in 2012

Yu Yuanjun, vice president of the China Automobile Dealers Association, publicly stated that the after-sales service profit is three times that of the vehicle sales. It is expected that the Chinese auto aftermarket will increase to approximately 490 billion yuan by 2012, representing a compound annual growth rate of 26.9%. It is reported that, with respect to vehicle sales, the automotive aftermarket has a lag period of one to two years. From 2009 to 2010, the production and sales of complete vehicles will grow at a rapid rate. In 2011, the growth of vehicle sales will slow down, and the consumption of automobiles will usher in a peak period. Many people in the industry stated that due to the lack of relevant laws and regulations and the auto manufacturers’ monopoly on supply of spare parts for 4S stores, the operating environment of the automotive aftermarket is relatively chaotic and it is imperative to strengthen industry self-regulation.

The gradual popularity of automotive supplies

Car accessories are as large as a mat seat, fine to perfume ornaments, up to vehicle performance maintenance, down to paint care products. Yue Xuan, deputy general manager of Zhifeng Technology, told the Information Times that the concept of consumers’ functions has been continuously transformed from a vehicle as a means of transportation to a focus on safe driving, and that automotive electronic products are gradually being developed to assist in driving safety functions. Automotive supplies have gradually received attention and attention. Chen Liang, marketing manager of Shenzhen Rihui, bluntly stated that high-quality vehicle maintenance products are the guarantee for driving safety.

Yue Feng, deputy general manager of Zhifeng Technology, said that with respect to vehicle sales, the automotive supplies market has a lag of one to two years; in 2009 and 2010, the production and sales of auto vehicles developed rapidly, and the growth rate began to slow in 2011. This year, the auto aftermarket Consumption will usher in the peak period, and auto supplies will gradually gain popularity. With the development of the market, inferior products will be eliminated by consumers. High-quality, harmless products can lead the market and reach every consumer.

Chen Liang pointed out that with the overall rise in international raw materials, the cost of products will increase, the profit space will continue to shrink, and the price war will only sacrifice the quality of the products. He stressed that companies must establish a brand and rely on quality in order to get out of the cycle of price warfare; quality guarantees will be used by more people.

Modified culture promotes post-market development

Refitting is only a small part of the car culture, embodying a lifestyle attitude that emphasizes personality. As the conversion often involves vehicle safety issues, coupled with the imperfect laws and regulations, the refit market in mainland China is still in its infancy. Insiders pointed out that affected by the influence of Hong Kong and Macao compatriots, South China has always been the cradle of the motor sports. The culture and atmosphere of playing cars are relatively strong. They should play a benchmarking and promoting role. In particular, they should establish a correct concept of car modification.

Wei Jianfeng, general manager of the Taiwan D2 AUTO PARTS mainland company, told reporters that many people don't know much about car modification, and can't even understand the refitting behavior. This shows from the side that there is a great potential for refitting the market in mainland China. It may be used to describe “car performance upgrades” to describe car modification. It can be easily understood. It is reported that the modified style currently has a very significant geographical characteristics. The modification style of North China is biased towards the VIP style (minimizing the body to a minimum, and then with a large J number of aluminum rings, exaggerating the bold appearance to highlight the overall momentum of the vehicle). And personality, seldom involve in the transformation of performance; South China's fans are biased toward rationality, the limited resources are used to the edge, directly to the shock suspension, intake and exhaust, brake system, driving computer and other important performance system upgrades Renovation has unique insights into the improvement of performance.

Yuan Cui, general manager of the AEZ wheel general manager of China, said in an interview with the Information Times that the foreign modification market is already quite mature, and the homogenization of products is serious and profitability is also very difficult. While the domestic market is in its infancy, the start-up phase of retrofitting often begins with appearance and slowly penetrates into performance. Chinese consumers have a lot of inventories in their pockets. With the popularity of automobiles, owners are eager to express their individuality. “In fact, vehicle replacement hubs are like people changing clothes, not too complicated.”

Glossary

Aftermarket

Zhou Jian, general manager of Kyushu International, the organizer of the Guangzhou Tuning Auto Show, explained that the so-called “aftermarket” refers to all kinds of services that are needed during car use and covers all the services that consumers need after buying a car. This is the general term for a series of trading activities that arise from the various needs and services in the after-sales use of automobiles in the process of selling and scrapping automobiles. Car modification is an important part of the industry. The industry generally believes that as long as it is to change the original design, even if the installation of car navigation is also a modification.

Industry forecast

Future modified auto show to see Guangzhou

Influenced by compatriots from Hong Kong, Macao, and Taiwan, and in the South China region, which is at the forefront of reform and opening up, the Guangdong-based auto supplies industry has been leading the development of the Chinese auto industry. Kyushu International Zhou Jian analysis pointed out that the Beijing auto show mainly depends on the major manufacturers of the first new car (manufacturers have new cars need to be released, will be on the Beijing auto show, and will not choose Changsha, Chengdu and other regional auto show), Shanghai Auto Show focuses on the concept of car With the help of the advantages of the South China Environment, we hope that the "Guangzhou Renovation Exhibition" will become an exhibition for automotive products and vehicle modification.

Zhou Jian believes that the main focus of the current domestic large-scale auto show focuses on the new car debut and concept car, mainly in the face of mid-end consumers; while the refit exhibition is mainly facing the channel, there are 4S stores, dealers, and aftermarket Distributors wholesale, retail, modified shops and car enthusiasts and so on. The modified auto show will gradually become more professional and strive to show the car modification culture. It hopes to attract more consumers to participate and let exhibitors know how to change to allow consumers to buy.

special reminder

Personalized modification

Should be based on traffic safety

The automobile modification refers to the modification of the exterior shape, interior shape, and mechanical properties of the prototype car produced by the automobile manufacturer according to the needs of the owner. The starting point of each modification is different, some of them are to show their own personalization, so that their own cars become the first car; the other is the original performance can not meet the needs of the owner, the owner of the performance improvement. Either way, driving safety is a prerequisite.

In response to the phenomenon of some people refitting their vehicles in order to meet their cars, Taiwan’s D2 Wei Jianfeng Yan Zheng pointed out that the road is not used to pick up cars. People who like to drive fast cars always feel slow traffic on the roads, and feel that they have buried the performance of their own vehicles. He believes that people who want to show driving skills are best to go on the track, and they should follow the rules when they return to the road.