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On May 16th, the KEMPPI Group organized a large-scale theme activity called “Aurora Borealis Nightâ€, which uses the Northern Lights metaphor for welding arcs and carefully demonstrates the energy saving, environmental protection and innovative features of welding equipment. China supports the construction of a resource-conserving and environment-friendly society and celebrates its 10th anniversary in China. One of the most distinctive features is the exquisite craftsmanship of its equipment and its ambition for welding technicians' operating experience. Their unique approach to achieving industry leadership is integrity and respect for welding technicians and operators. The successful welding experience marketing has earned the trust of customers in more than 70 countries and regions. A large number of key projects including the South China Sea drilling platform use its products.
In an interview with Kennebo Group’s chief executive officer, Ansi Luntazalo, he expressed concern over the needs of China’s major infrastructure projects and the business opportunities brought about by China’s economic development, and explored the rapid growth of China’s welding equipment market as our development strategy. An important part of. In China, the Kempi Group’s slogan is “New Welding Experienceâ€. This is not only to provide more efficient, automated, intelligent, energy-saving and environment-friendly welding equipment to Chinese customers, but also more importantly is the marketing experience for welding technicians. Get a new feeling and use the welding work as an artistic creation.
The welding equipment known as "Industrial Sewing Machine" is an important process equipment for modern industry. It has been widely used in the efficient connection of metals and alloys in various industries, directly affecting the quality, reliability and longevity of products, as well as production cost, efficiency and market competitiveness. From the 10,000-ton wheel to less than 1 gram of microelectronic components, it is impossible to make it out of welding technology.
Founded in 1949, the Kemppi Group has annual sales of over 15 billion yuan and is an innovator and leader in welding technology worldwide. In 1977, it was the first to introduce inverter welding power technology and created a new technology standard for the welding industry. In 1993, the world’s first digitally controlled inverter welder was introduced, rewriting the history of the welding industry once again. In 2006, it won the Red Dot Industrial Design Award, which is extremely prestigious in the world. The Kemppi Group has always attached importance to the Chinese market, established a China office in 1997, and established a trading company in 2007. With two existing offices in Beijing and Shanghai, and 13 authorized distributors, it provides top-notch welding equipment to more than 500 customers in the fields of railway vehicles, pressure vessels, aerospace, power transmission and transformation, oil and gas pipelines, and shipbuilding. .
According to experts from the China Welding Association, the demand for welding equipment and materials is proportional to the steel consumption, and 25 sets of welding machines are required for every 10,000 tons of steel. In 2007, China’s steel production reached 490 million tons, requiring a total of 1.25 million welding machines and becoming a veritable world welding power. Due to limitations in domestic production technology and technology, mid-to-high-end automatic and semi-automatic arc welding machines, resistance welding machines, special welding machines, and special complete sets of equipment, accounting for approximately half of the total domestic market each year, are worth US$1 billion. the trend of. Some professional organizations predict that during the “11th Five-Year Plan†period (2006-2010), the focus of the Chinese welding equipment market will be semi-automated and automated welding, and the demand for CO2 welding, inverter welding machines, and submerged arc welding machines will continue to increase. rising.
Driven by the sustained high-speed growth of the Chinese economy and the acceleration of industrialization, urbanization, and modernization, a number of major projects concerning the national economy and the people’s livelihood in railway, shipbuilding, oil pipelines, construction, and automobile industries have generated strong demand for steel products year after year, creating a market for welding equipment. Great business opportunities. The comprehensive interview at the Beijing Essen International Welding and Cutting Fair, which opened on May 14th, showed that the international welding equipment giants represented by the KEMPPI Group in Finland have taken over the beach and actively laid out their China strategy, striving to expand. High-end welding equipment market share.