2003 Top 10 Car News Figures ■Miao Miao: Miao Miao, President of Dongfeng Motor Co., Ltd. and Chairman of Dongfeng Motor Co., Ltd., who is a government official, is not a “high profile” figure, but the head of this Dongfeng Motor Co., Ltd. has never lacked news. . Since the establishment of Dongfeng Honda Motor Co., Ltd. in cooperation with Honda at the beginning of the year, Nissan and Nissan have jointly invested 16.7 billion yuan to build a new Dongfeng, and in Tokyo, they have announced that they will merge the sales of Dongfeng Honda and Guangzhou Honda, and the elegant Miao Yu will realize At the same time as its grand plan for the promotion of Dongfeng, it has also become the focus of attention of Chinese and foreign media. In the eyes of the Japanese media, the 48-year-old Miao Wei is "China's Carlos Ghosn"; in the eyes of Chinese reporters, Miao Wei is a reformer who has ideas, dares to create new models, and dares to publicize his ideas to the outside world. With his efforts, Dongfeng became the hottest "potential stock" in China's auto industry. ■ Yan Yanfeng: The general manager of FAW Group Yan Yanfeng does not lack a halo: the general manager of FAW Group, the only alternate member of the Central Committee of the Chinese automobile industry. In order to add luster to the 50th anniversary of the Chinese automobile industry, FAW Group started four projects on July 15th, and the prosecutors who cut ribbons have become the busiest people on the day. The trend of the generals is like a spokesperson for the Chinese automobile industry. Style. However, Yan Yanfeng has left the deepest impression on people this year, but it is not its four major projects, but the concept of “first car's first partner” put forward at the Shanghai Auto Show. It will be FAW-Volkswagen, FAW-Toyota, FAW Car, and FAW’s liberation. Such integration, rationalize the context of FAW, also highlights the development of Yan Yanfeng concept. ■ An Qingheng: Chairman of Beijing Automotive Industry Holding Co., Ltd. Two years ago, even within Beiqi, many employees were more willing to regard “Beiqi's three-year turnaround” as an empty slogan. Today, BAIC has become China's fastest-growing auto company. It not only succeeded in turning losses into losses, it also set a profit of 1.2 billion yuan. The news of cooperating with Dyke to produce Mercedes-Benz cars will also make Beijing Auto the hot candidate for China’s “four steam”. At the same time, An Qingheng, who is the head of Beijing’s auto industry, has also become a news character pursued by the media. As the chairman of the board, An Qingheng is more like a strategist. He builds the future development pattern of Beijing Auto on the basis of the three major sections: in 2005, the annual output of 500,000 vehicles will be 50.6 billion yuan; in 2008, the annual output will be 1 million. Vehicles, the output value of 100 billion yuan. ■ Xu Heyi: Chairman of Beijing Hyundai Motor Company in China, I am afraid that no large-scale joint venture projects like Beijing Hyundai have received so many questions in the early days. The outside world cast a skeptical gaze on BAIC Group, which was not yet out of trouble at the same time, and Korea Modern, which has a very good reputation in China. Today, one year has passed and Beijing Modern, with a monthly profit of 100 million yuan, has turned doubt into praise. Only relying on a Sonata model, Beijing Hyundai sold more than 50,000 vehicles in the mid-to-high-end car market this year! Xu Heyi, chairman of Beijing Hyundai, who has created a miracle, has also made his transition from official to entrepreneurial while allowing Beijing Hyundai to show off. ■ Sun Yong: General Manager of the original Chery Sales Company In March 2003, Sun Yong was edited by the Xinhua News Agency reporter and editor-in-chief of the Auto Weekly, an economic reference newspaper. He was transferred to the SAIC Motor Corporation Chery Automobile Co., Ltd. member and general manager of the sales company. After taking office, Chery’s marketing system was drastically reformed and the overall level of Chery’s network marketing was improved. Chunlei Operations, QQ, and Oriental's son were listed, and the creation of a regional exclusive franchise chain business model was a highlight. During his tenure, Chery’s sales performance increased significantly. In March, it sold nearly 3,000 units. After a short period of six months, it rose to 13,000 units in September. It ranks among the top four monthly sales of the domestic car industry, second only to Shanghai Volkswagen, FAW-Volkswagen, and Shanghai GM. At the end of October, due to conflict of business ideas, he offered to resign and left Chery. ■ Chen Hong: General manager of Shanghai GM In the automotive industry in China, almost no one doubts the marketing capabilities of Shanghai GM. Thanks to Excelle, Regal and Sail's excellent performance, Shanghai GM, the American-flavored company, has also quietly squeezed into the top three of China's cars. Chen Hong, who is also the general manager, has also won the respect of the automotive industry and the media. ■ Zeng Qinghong: Executive Deputy General Manager of Guangzhou Honda Relying on the excellent performance of Guangzhou Honda's five years of zero inventory, Zeng Qinghong, who is not tall enough, is playing a huge “energy” in the Chinese automobile industry. At the beginning of the year, he became the “price killer” of China’s autos with the new Accor’s price reduction of more than RMB 40,000. He caused the CEOs of other mid-to-high-end car manufacturers to rethink their pricing strategies. In the middle of the year, he also served as vice president of Guangzhou Automobile Group. The manager of the company called on the relevant departments and media not to focus their eyes on large enterprises. He suggested that "Chinese cars should not only encourage the 'three majors' but should encourage competitive companies." ■ Yin Jiaxu: Chang’an Group Chairman’s “Seven-question Chang’an” from “Flying the Sky” has caused the “Changan Automobile”, the country’s most red car stock, to suffer a crisis of confidence this year. At the same time, he also determined to “recreate three years. Yin Jiaxu, chairman of Chang'an, the new Chang'an, took the lead. Fortunately, the well-performing Zhongpai reported that Changan has regained the trust of shareholders and the media. The advantage of “stock crisis” to Chang’an is to let the outside world know Chang’an’s profitability, which accounts for 80% of the profit in the mini-car market, which accounts for 1/3 of the national mini-vehicle market. All this, Yin Jiaxu, who is the administrator, naturally contributed. Starting from the production line, he developed Changan, who lived in the southwest of China, from a military industrial enterprise into a “fourth old man” of sales of domestic auto companies. At the same time, “Dongjin” entered Nanjing in East China, “North expanded” in North China, and “Outside” Ford and Suzuki. Between the Italian design company and Quanta, Changan has set the framework for future development. It is believed that with the pace of Changan Ford's capital increase and construction of a new plant, Changan Group will receive more attention next year. ■ Wu Xiaoan: Chairman of Brilliance Group “Yang Rong Storm” let the media know the name of Wu Xiaoan, and the cooperation of Brilliance BMW let people know Wu Xiaoan. As the chairman of the Brilliance Group, Wu Xiaoan felt that "with two BMW cars in a month," she also had to plan for the development of the Chinese brand, the established "China and BMW two legs" strategy. Because China's pace is slow and imbalanced. ■ Cheng Congfu: Cheng Congfu, the first Chinese to join the F1 team, is definitely a "potential stock" for China's autos. The Mercedes-McLaren team that recruited him is obviously aware of this. Whether or not Cheng Congfu will become the second Leckin in the future, as long as the skinny Chinese teenager can step into the F1 stadium, Mercedes-Benz McLaren will gain the most popularity in China, a country with a population of 1.3 billion. Under the background of the F1 race to be held in Shanghai next year, "Cheng Congfu" reflects the warming and huge business opportunities of F1 in China. However, at the moment when the 18-year-old is not yet complacent, his task is only training, training, and retraining.

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