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Micro-customers in the Chinese market have always been synonymous with traditional, low-end cars. The senior micro market has once been not favored by the industry, especially after 2011 when the automobile-to-country policy retreated. However, the upgrading of micro-substances has actually become a major competition focus in the automotive industry. 
Changan Taurus is a brand new micro-car product developed by Changan Automobile to meet the new market environment. It was jointly created by multi-national designers. On November 16, 2010, Changxin Automobile's new micro-entrepreneur Taurus Star was officially listed in the country. Three models will be introduced, namely the 1.3L luxury model, the 1.3L model standard model and the 1.3L model model, all equipped with a 1.3-liter all-aluminum engine. This mini-commercial vehicle is also the first model to hang the Changzhou commercial vehicle Taurus logo.
Today, Chang'an Taurus , which has just listed for the first anniversary, has sold more than 10,000 units a month and has accumulated sales of more than 80,000 units. In 2011, the micro-vehicle market, where the market is generally not optimistic, has successfully opened up.
In order to upgrade the trend according to the consumer demand of micro-customers , Chang'an Automobile has established “Golden Reliable Quality, High-tech Performance, and High-quality Service†as the top three standard for building high-level micro-customers at the beginning of the creation of Taurus, including 8100 times. Accurate process adjustment, 68 technical patents, 200,000 to 300,000 simulated mannequin rides, 3 year or 100,000 km long warranty period. Changan Taurus is the first STT intelligent fuel-saving system to be deployed among domestic micro-customers. This system is similar to the start-stop system we have come in contact with. By saving the fuel consumed when the engine is idle while parking, the fuel consumption can be reduced by 5%. The combined fuel consumption is only 6.8 liters per 100 kilometers.
At present, the micro-car market with more than 50,000 yuan in micro-car market share is still very small. In the high-end micro-market, Chang'an Taurus strives to achieve a market share of more than 30%, and the sales target for 2011 is 150,000 units.