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At 9 o'clock in the morning on April 20th, at the Shanghai Auto Show, Hall E4, with the main leader of Dongfeng Company pressing the touch screen button, the "Dongfeng Pavilion" officially opened. The auto show was known by the industry as the “crocodile†of the auto industry and “wonderfully attacked†and used the next big pavilion to highlight the most comprehensive model series, the largest number of new products released, and the largest majestic exhibition area ever. It embodies the overall image of "great cooperation, autonomy, and big east wind."
At the Shanghai Auto Show, Dongfeng Motor Co., Ltd. took care of everyone and cared for every car, and led the company's Dongfeng Passenger Car Company, Dongfeng Commercial Vehicle Company, Dongfeng Motor Co., Ltd., Dongfeng Nissan Passenger Car Company and Shenlong. Automobile Co., Ltd., Dongfeng Honda Automobile Co., Ltd., Dongfeng Yueda Kia Motors Co., Ltd., Dongfeng Yulong Automobile Co., Ltd., Dongfeng Xiaokang Automobile Co., Ltd., Dongfeng Liuzhou Automobile Co., Ltd., Dongfeng Zhengzhou Nissan Motor Co., Ltd., and Dongfeng SUV Co., Ltd. 12 The whole vehicle company collectively debuted at the 15th Shanghai International Auto Show. With an exhibition area of ​​14,000 square meters and more than 140 exhibitors, it has formed Dongfeng’s most complete and most powerful lineup in the exhibition history.
As an automobile group with an important position in the Chinese automobile industry, Dongfeng Corporation has focused on the company’s newly listed or upcoming new products, especially its own branded products, energy-saving and new energy automotive products, highlighting Dongfeng’s independent R&D level, leading scientific and technological strength, and society. Responsibility and mission, and with the "Dongfeng Pavilion" deployment pattern, it profoundly explains Dongfeng's development strategy of "big synergy, big autonomy, and big east wind".
Compared with the past, Dongfeng's highlights of this exhibition are more prominent.
Highlights 1: For the first time, the “Dongfeng Pavilion†image was presented at the Shanghai Auto Show. Dongfeng and its Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Yueda Kia, Dongfeng Yulong and other exhibition booths were displayed in Hall E4 for the first time. The “Daifeng†uniform image was exhibited. . Dongfeng Commercial Vehicle, Dongfeng Motor, Dongfeng Nissan, and Dongfeng Honda booths were exhibited in halls N2, E3, and W2, respectively.
Highlights 2: The Dongfeng company's booth will display a full range of Dongfeng brand passenger vehicles and exhibit 20 self-owned brands of Dongfeng "Shuangfeiyan" and new energy vehicles. Moreover, this is also the first time that Dongfeng Motor has displayed a full range of Dongfeng brand passenger vehicles at the Shanghai Auto Show. The models include Dongfeng Fengshen, Dongfeng Wind, Dongfeng Wind, Dongfeng Xiaokang scenery, Dongfeng Warrior and others.
Highlights 3: The number of global first and domestic first models is large, including 10 new models and 4 new models on the market; 4 autonomous engines: PHEV hybrid, DFMA14TD, DFMB20TD, and DFMB24. These new cars and engines represent the new achievements made by Dongfeng in the research and development field and represent Dongfeng’s new products that have performed well in the market.
Highlights 4: The scale of the exhibition was the highest in history. Twelve vehicle manufacturers participated in the exhibition, and the proportion of self-owned brand models was relatively large. Among them, Dongfeng Passenger Vehicle Company, Dongfeng Commercial Vehicle Company, Dongfeng Motor Corporation, Dongfeng Yulong Automobile Co., Ltd., Dongfeng Xiaokang Automobile Co., Ltd., Dongfeng Liuzhou Automobile Co., Ltd., and Dongfeng SUV Co., Ltd. all exhibited Dongfeng's own brands. Products, in more than 140 exhibition vehicles, Dongfeng independent brand exhibition vehicles accounted for 40%.
Highlight 5: Dongfeng has always been at the forefront of developing new energy vehicles based on its existing advantages. New energy vehicles and new energy powertrains are attracting attention. The auto show showcased a total of 5 energy-saving and new energy vehicles, including Dongfeng Fengshen S30PHEV plug-in hybrid vehicles, A60ISG, S30-A16-STT, E30L, and Dongfeng Shuaike pure electric vehicles. These models brought together Dongfeng for decades. R&D experience highlights Dongfeng's own R&D capabilities and a high degree of social responsibility.
At this auto show, the companies participating in Dongfeng launched a strong public opinion campaign. The advertisements displayed by the “Dongfeng†brand can be seen everywhere on the banks of the Huangpu River. In the exhibition hall, the booth layout of the participating companies is unique and refreshing; the ceremony is passionate and passionate. The audience has stopped to watch. On the banks of the Huangpu River, in the major exhibition halls, the east wind created a strong “wind†wave.