Construction machinery online shopping gradually

With the rise of the Internet, online shopping has gained more and more people's recognition. At present, China has more than 100 million online shopping users. According to the survey data quoted in the White Paper on “The State of the Internet in China,” large-scale e-commerce companies are developing from the basic application of online information dissemination, procurement, and sales to the omni-directional and collaborative development of online design, manufacturing, and planning management between upstream and downstream enterprises. The number of large-scale enterprises in e-commerce systems has exceeded 50%. Over 30% of small and medium-sized enterprises are seeking suppliers through the Internet, and 24% of small and medium-sized enterprises are engaged in marketing promotion through the Internet.

The convenience of online shopping has always been talked about. As the dependence of the industrial goods industry on the network has gradually deepened, the wind of online shopping has quietly blown into the industrial goods industry, which will greatly promote the development and changes in the future purchase forms.

Online purchase conforms to the trend

It is undeniable that the emergence of the Internet has accelerated the speed and breadth of communication. For the construction machinery industry, it is more convenient for buyers and sellers to exchange information on their resources. The rise of the construction machinery industry website is precisely this demand.

With the advent of the Internet, many companies have either actively or passively established their own websites, and some have even joined online purchasing functions. However, many people in the construction machinery industry are skeptical, especially the production and distributors of the whole machine. They often think that construction machinery products are limited by high selling prices and long sales cycles, and are not suitable for online sales, or It is said that e-commerce has little significance for companies.

Taking HC Construction Machinery as an example, at the start-up stage, it was also plagued by the industry's troubles with the Internet and immature understanding of e-commerce. However, after continuous exploration and exploitation of online and offline resources accumulated over many years, it has been established. The unique buyer resources, and the independent buyer department staff responsible for matching the supply and demand information in the industry market, significantly increase business opportunities for the company, in addition to carry out offline buyers meeting to organize buyers for the regional market The group activities, such as the Xiamen Buyers Group and the Ningbo Buyers Group, have also promoted the trading of the construction machinery industry market.

According to the reporter's understanding, there are a number of successful cases of e-commerce in the construction machinery industry. Mr. Qiao Wei, the person in charge of Benda Construction Machinery Repair Co., Ltd., recently purchased a batch of accessories for excavators and whole vehicles through the network negotiation held by HC Construction Machinery Network. For Mr. Qiao, who met with HC Construction Machinery in 2008, this is just one of many examples of successful procurement through HC Machinery.

Bunda Construction Machinery Repair Co., Ltd. is a company specializing in the repair of imported excavators. There is a large demand for procurement of excavator vehicle accessories. For this procurement feature, HC Construction Machinery Network specially held a networking conference for it. Strong suppliers across the country conduct network discussions at specific times. After comparing the manufacturers, Benda chose to determine its product supply supplier. Mr. Qiao said that through the networking conference, it is possible to connect with manufacturers all over the country. The sources of goods are very abundant. They have met many powerful suppliers. In contrast, the power of comprehensive information on the Internet is still very strong. In addition, the product is also very advantageous in terms of price, and the supplier also provides an additional door-to-door service, which is very quick and convenient.

E-commerce needs to step up

In recent years, the construction machinery industry has strongly promoted technological transformation and upgrading, using information technology to transform backward technologies and processes, and the entire industry, especially the state-owned large-scale enterprises that play a pillar role, has initially established the infrastructure of informatization facilities, and from its own actual conditions. Starting from the active promotion and application of information technology, the overall technical level of the industry has been greatly improved.

Under the influence of the e-commerce industry's industrial chain concept, some professional industry websites such as China Construction Machinery Network began to appear. The purpose of these websites is to establish a third-party platform for the sharing of resources between upstream and downstream companies in the construction machinery industry of manufacturers, distributors, parts suppliers, users, and scientific research institutions. In the construction machinery industry, with manufacturers as the link, an industry chain consisting of manufacturers, distributors, parts suppliers, maintenance service providers, users, and related financial institutions has been formed, which constitutes and promotes the construction machinery industry and even the entire society. economic development. Some companies have also begun to participate in the industry B2B e-commerce through various ways such as holding and equity participation.

However, as a whole, the development of e-commerce in China's construction machinery industry has only just begun. E-commerce based on enterprise informatization is mostly in the initial stage of trying to explore, and many problems have also been exposed during the development process.

In theory, compared with the traditional business model, e-commerce can save 60% to 80% of transaction costs, but in fact it only saved about 10% in our country. The explosive growth of the website has formed a huge contrast with its "burn-out loss." According to surveys conducted by relevant departments, although most construction machinery companies connected to the Internet and opened homepages and e-mails on the Internet, they still remained at the initial stage of the company's profile and product samples from the content to the form. Many companies regard e-commerce applications as simply building a company website and installing a financial software. This will result in zero-stranded attacks, no strategic planning, and no advantage in e-commerce, but more on the part of the outside world. ".

In addition, most construction machinery companies focus on technology and despise business links. In the industry e-commerce applications, most companies are obviously focused on technology, and competition awareness, marketing concepts, market transactions, customer needs, etc. are often overlooked by the leadership of state-owned companies that are mostly technologically advanced. Therefore, the current e-commerce applications are far from meeting the requirements of real e-commerce applications.

Finally, China's e-commerce policies and regulations are not perfect. The e-commerce support system and information security system are still not perfect. These objective factors virtually limit the in-depth application and development of e-commerce in the engineering machinery industry.