Ruian Leimeng locomotive parts Co., Ltd , https://www.leimenglocomotive.com
In the first quarter of 2011, domestic mini vehicle sales fell by 4.43%, while FAW Jilin achieved double growth, with sales volume increasing by nearly 5 percentage points year-on-year, and market share further increasing. With the gradual recovery of the mini-vehicle market in the second quarter, FAW Jilin continued to exert its efforts to create a win-win approach from brands, products, services, channels, markets, regions, and management, and joined hands with distributors. Explain the new way of micro-car marketing.
FAW Jilin Co., Ltd. has formulated a thorough plan for marketing that aims to win customers. In terms of product strength, the market rose rapidly after the 2011 Jiabao V70 was launched in March. In April, the small horsepower Jiabao model of FAW Jilin was put on the market, and FAW Jiabao was a grateful consumer to increase the competitiveness of the market. FAW Jilin provided convenience measures such as original boutique attachments and replacement of used cars to meet the multiple choices of purchased car users. In addition, FAW Jilin has also launched its own exclusive financial services, and it has become feasible to use loans to buy micro-vehicles to facilitate consumers to purchase cars.
During FAW Jilin wins passengers, it will continue to deepen the strong network, expand network, and rectify the network project, and strive to complete 80% of the annual mission by the end of the second quarter of 2011, increase the number of city exhibition halls by 40, secondary sales outlets by 300, and reconstruct and expand. Dealership 100 stores. In addition to the improvement in the sales network, FAW Jilin has also rapidly deployed service outlets and will construct 330 after-sales service convenience stores. In addition, in terms of activities, FAW Jilin has carefully prepared 1,000 tours, 500 scheduled exhibitions, and 100 auto shows, and implemented various activities with regional features. It is also convenient for users to purchase cars in the countryside.
With the support of the manufacturers, the distributors of FAW Jilin actively responded to the strategy of manufacturers winning the customers. Under the premise that FAW Jilin provided Jiabao with vehicle subsidies and preferential users, many dealers invariably organized their own tour activities to make more consumers understand FAW Jilin's preferential policies as soon as possible. Dealers from all parts of the country are also launching services to the countryside in after-sales service, and the coverage of tour-style after-sales service orders has been expanded. With the close cooperation between FAW Jilin and its distributors, FAW wins the momentum to create subtle changes in the domestic mini-vehicle market.