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As the largest Taiwan-funded enterprise in the Mainland, Zhen Mingli experienced some toss in last year and early in the year. The performance is declining and the dilemma is to be solved. Zhenmingli’s experienced Taiwan-funded enterprise has been invested by the mainland listed company Tsinghua Tongfang for a total of 900 million yuan from 2013. The change is really embarrassing.
Looking at the development of Taiwanese enterprises in the Mainland, the mainland's local packaging manufacturers have developed rapidly in recent years and have replaced the status of Taiwanese manufacturers in the Chinese market. Taiwan LED packaging manufacturers have a low performance. It is understood that the total revenue of Taiwanese manufacturers in China in 2013 was 638 million US dollars, with an annual reduction rate of 1, while the market share dropped from 11 in 2012 to 9. Not only packaging, but also chips. In this way, Taiwanese manufacturers are squeezed by local manufacturers in the Mainland, and the market share has been declining year by year. How to improve product competitiveness has become an urgent problem for Taiwan enterprises. Then, what changes have occurred in the development of Taiwan-funded enterprises in the Mainland in recent years? What are the advantages and disadvantages of competing with local manufacturers in the Mainland?
History: The history of Taiwan-funded enterprises going to shore with twists and turns of Taiwan-funded enterprises in the Mainland can be traced back to the last century. However, it is the beginning of the 21st century for Taiwan-funded enterprises to develop LEDs in the Mainland. In 2002, Dr. Zeng Jinsui, a Taiwanese businessman, took his semiconductor chip project to the Yangzhou Economic Development Zone and established Huaxia Optoelectronics Co., Ltd. The entry of Taiwan-funded enterprises has enabled the mainland to gradually understand that LED will bring a revolution to the lighting field. At this time, the mainland LED industry began to develop gradually. Today, more than 90 powerful Taiwanese LED companies have carried out large and small developments in the mainland market, and the number of enterprises that set up offices or build production bases is huge.
Since the 21st century, the cooperation between LED companies on both sides of the strait has become more and more frequent, and the cooperation methods are various. The investment and construction of factories, joint venture projects, joint research and development centers, the establishment of cross-strait forums, and research standards are the main ways of cross-strait cooperation. . Taiwanese companies investing in the mainland are basically LED chip factories and packaging factories.
With the establishment of a company in the Mainland, the establishment of a factory in the Mainland, or the number of Taiwanese companies that have transformed into LEDs after starting business in the Mainland in the early years, there are not many successful entrepreneurs. Up to now, Taiwan-funded enterprises born and raised in the mainland have been named by the name of Zhen Mingli. Other Taiwan-funded enterprises are generally small in scale and cannot be named in the LED and lighting industries. Therefore, in media reports, people in the industry often see that a certain enterprise has invested in the construction of a factory or project in the Mainland, and there is very little publicity for Taiwan enterprises.
However, with the decline of mainland Taiwan-funded enterprises, Ming Mingli, the mainland LED enterprises have become more powerful, and the living conditions of Taiwan-funded enterprises have changed. At present, the investment environment and living environment of Taiwan-funded enterprises in the Mainland are not optimistic.
Reasons: Reduce costs and tap the market LED Taiwan-funded enterprises choose to invest in the mainland mainly have the following five factors:
1 The huge market, close to the market and customers, is the main reason for Taiwan LED companies to switch to the mainland. It is understood that in 2013 China's LED packaging market is 7.2 billion US dollars, with an annual growth of 20 (excluding Hong Kong, Macao and Taiwan), China is a major producer of LED packaging and application products, the mainland market is large enough, and mainland China has become a global LED manufacturer. main market.
2 The penetration rate of LED lighting in the Mainland has increased rapidly, and the scale of the LED market in the Mainland has gradually expanded and the prospects are good. In 2013, the total output value of China's LED industry reached 263.8 billion yuan, a year-on-year increase of 28 (excluding Hong Kong, Macao and Taiwan). Among them, the output value of LED upstream epitaxial chips, midstream packaging and downstream applications were 8.4 billion yuan, 47.3 billion yuan and 208.1 billion yuan respectively. Year-on-year growth of 17, 19, 31.
3 The mainland policy is favorable and the industrial environment attracts Taiwan enterprises. In the early years, various local governments in the Mainland have formulated a number of favorable policies and preferential policies in order to attract local enterprises and Taiwanese enterprises. For example, in 2009, the two sides signed the LED lighting industry bridging plan to promote cross-strait enterprises to negotiate; 2011 Fujian Province optoelectronic industry The Association and the Taiwan LED Street Light Industry Alliance jointly issued two mutual recognition standards for "Power LEDs for Road Lighting" and "High Power LED Street Lamps", which partially solved the problem of common standards across the Taiwan Strait. Taiwan enterprises can be put into production directly in Fujian; Fujian in 2012 Several "Opinions on Further Promoting the Development of Taiwan-funded Enterprises" were issued.
4 Taiwan LED started early, with technical advantages and production capacity advantages. Taiwan's LED industry started early, industrial supply chain, technology and design concepts, management efficiency and other aspects are advanced, and entered the international market earlier. Therefore, Taiwan's optoelectronic industry is developed and mature, while the mainland started late, most LED manufacturers scale. Not big.
Taiwanese companies such as Jingyuan Optoelectronics and Yuyuan have technical advantages and capacity advantages in the upstream and middle of LED: in terms of technology, although they are behind Cree, Osram and Nichia, they still lead in the LED industry, most of the mainland. In the production capacity, although the LED manufacturers in the past two years have been expanding production, but before 2010, the scale of mainland manufacturers is too small, product quality and cost performance are not dominant, in 2010, Ruifeng The scale of optoelectronics may only be one-twentieth of that of billions of light. Of course, it is not the same thing now, and the influence of these two advantages is gradually weakening.
5 Taiwan LED factories are mostly OEMs, and investing in the mainland can reduce costs. Demand in the backlight market has declined. Taiwan's LED manufacturers have turned their attention to lighting applications. Even Taiwan's LED leading companies have also used ODM and OEM to manufacture first-line international lighting manufacturers. No matter where the foundry is, the profit of the products will not be very high. In order to reduce costs and expand production capacity, many Taiwanese enterprises have invested in the construction of factories in the Mainland.
Investment method: not enclave is a joint venture to obtain orders. Taiwanese companies invest in the mainland market mainly in three ways:
1 To the mainland to start a business, build a LED factory in the Mainland or later transform into LED, such as true and beautiful. Taiwanese companies lack resources in market channels and engineering projects. Most of these companies only use the lighting or LED field as a company project. There are only a handful of Taiwan-funded enterprises that focus on lighting or LED. Even Taiwan-funded companies engaged in lighting or LED-related industries prefer electronic components such as lamp beads, transformers, and drives.
2 Taiwan's large and medium-sized LED companies directly invest in the mainland to build factories or establish subsidiaries. In recent years, Taiwanese companies have come to the mainland to build factories: In 2007, Jingyuan Optoelectronics invested in the establishment of Jingyu Optoelectronics (Xiamen) Co., Ltd.; in 2009, Taiwan’s Variety King Wu Zongxian Al Luminor Technology entered the mainland market; in 2010, Ding Yuanguang expanded its LED production equipment and invested RMB 3 billion in Fuzhou. In 2011, New Century Optoelectronics built a factory in Kunshan. In 2013, the new generation invested 500 million to build an industrial base in Quanzhou.
3 In order to obtain orders, Taiwan's large and medium-sized LED companies will cooperate with foreign companies or set up factories or strategic shareholdings and business contacts with mainland enterprises. The current cooperation relationship includes: Jingyuan Optoelectronics Co., Ltd. with China Electronic Information Industry CEC Group, Japan Toyota Synthetic, Delta Electronics, Yiguang, Yuyuan and Ruixuan, LG, Dongbei, Mitsui, Japan, New Century and Hangzhou Lan, China Putian Group cooperation, Dingyuan, Huashang and investment in local units and so on.
In addition, cross-strait cooperation has also seen the big event of mainland enterprises entering Taiwan: In 2013, Yuyuan Optoelectronics released shares to rival Sanan Optoelectronics, becoming the first LED factory in Taiwan to introduce mainland capital.