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On April 25, Dongfeng Commercial Vehicle Co., Ltd. took six models and key components to the 2016 Beijing International Auto Show. The six models will cover Dongfeng Tianlong's flagship, Dongfeng Tianlong, Dongfeng Tianjin and New Energy Bus. These representative models are the embodiment of mature heavy truck technology in Dongfeng Commercial Vehicles and the basis for the steady development of Dongfeng Commercial Vehicles.
In the first quarter of 2016, under the overall declining demand in the medium- and heavy-duty truck industry, Dongfeng Commercial Vehicles sold 28,500 heavy-duty trucks, maintaining a healthy and stable operation, effectively consolidating the Dongfeng Motor Group's medium- and heavy-duty trucks to maintain its market share in the first quarter. One's position.
Dongfeng Commercial Vehicle has been occupying a leading position in product and technology for road vehicle segmentation by improving its product layout. In particular, Dongfeng Commercial Vehicles has been in a leading position in the industry in respect of models that represent the development trend of the industry. For example, the market share in express delivery, cold chain, hazardous chemicals, and LTL markets is more than 50%, and according to different customers The different needs of "tailor-made" tailor-made products for different operational needs.
In fact, for the 2016 market, as early as the end of 2015, Dongfeng Commercial Vehicles has released nine new models for the entire country. The nine new models are based on the flagship of Dongfeng Tianlong, Dongfeng Tianlong and Dongfeng Tianjin. They are aimed at the development trend of domestic logistics and customer needs. Through technological upgrades, they are dedicated to express line services, special line logistics, coal distribution, express delivery, and LTL express delivery. Many high-quality and high-efficiency logistics transportation tools have been introduced in many key market segments such as scattered agricultural and agricultural products, engineering compounding, and highway compounding.
Since 2016, Dongfeng Commercial Vehicle has launched the Dongfeng Tianlong China Truck Driver Contest from across the country from Lhasa in Tibet to Kashgar in Xinjiang at the foot of the Tianshan Mountains. From dangerous logistics to express logistics industry, competitions in trucking across the country The driver has attracted a lot of attention, and has also prompted more users to have a deeper understanding of the Dongfeng commercial vehicle segment models, which has effectively promoted the steady increase in sales volume of Dongfeng Commercial Vehicles in the first quarter.
In early 2015, Dongfeng Motor Group and Volvo Group jointly established Dongfeng Commercial Vehicle Co., Ltd. In the past year, the new company has been organised and staffed, and the Chinese and foreign management teams have been successfully integrated, laying the foundation for comprehensive business improvement. In more than one year's cooperation, the two sides have coordinated their advantageous resources and the cooperation projects have been smoothly progressed as planned.
At the end of June 2015, Dongfeng Commercial Vehicle Co., Ltd. was the exclusive title of “Dongfeng Team†to participate in the Volvo 2014-2015 season of the Ocean Race and achieved the third place. The participation of Dongfeng Commercial Vehicle Group in the Volvo Ocean Race is an important measure for both parties to jointly promote the Dongfeng Commercial Vehicle brand. Through nearly a year of event activities, the company has successfully spread the Dongfeng Commercial Vehicle brand and promoted Dongfeng Commercial Vehicles at 10 sites worldwide. Overseas visibility and influence.
In 2015, while expanding the influence of the Dongfeng Commercial Vehicle brand overseas, Dongfeng Commercial Vehicles strengthened its overseas market layout. Established the target of overseas sales of heavy trucks in Dongfeng commercial vehicles to 15% of total sales by 2024, and systematically planned product development, marketing network construction, and accessory support in overseas markets. After a steady period of development in one year, the sales of Dongfeng Commercial Vehicles in the overseas market gradually increased. In 2015, the sales volume of overseas markets increased by 12.8% year-on-year.
Just like the “Innovation and Trust†theme of Dongfeng Commercial Vehicle's 2016 Beijing Auto Show, Dongfeng Commercial Vehicles always adheres to product and service innovations in products and actions, both in the domestic market and overseas markets, and wins the trust of customers worldwide. Steady development.