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An insider of the Dongfeng Motor Strategic Planning Department stated that Dongfeng Motor's “Twelfth Five-Year Plan†strategic goal is to build itself into the strongest, world-class automobile manufacturer in China and achieve sales target of 5 million vehicles.
Great Wisdom News Agency participated in the 2014 China Automobile Forum held at the Beijing Convention Center on April 22nd. Dongfeng Motor Strategic Planning Department insiders said at the forum that Dongfeng Motor will increase the construction of independent research and development capabilities, as well as the construction of independent innovation capabilities and brand building. In the area of ​​parts and components, Dongfeng Motor will rely on social resources for key development of core technologies in areas where social suppliers are well-supported.
In terms of industrial layout, the above-mentioned sources stated that Dongfeng Motor's future plans will optimize the domestic industrial layout. At present, Dongfeng's main industrial bases are in Shiyan, Xiangfan, Wuhan, and Guangzhou. In recent years, Zhengzhou, Yancheng, Liuzhou, and Hangzhou have also been developed. In the future, Dongfeng Motor will consider expanding its business layout in the western region or even in the north. “There may be some new business layout in Sichuan.â€
In terms of internationalization, in the field of passenger vehicles, Dongfeng Motor will use its strategic alliance with PSA to expand overseas markets, enhance R&D capabilities, upgrade the level of independent brands, and expand overseas markets, with a focus on the Asia Pacific market. In terms of overseas market expansion, Dongfeng Motor will give priority to developing in emerging markets, but the ultimate goal is still to enter the mature and developed auto market.
In the field of commercial vehicles, Dongfeng Motor has already carried out strategic cooperation with Volvo. One of the objectives of the cooperation is to accelerate the pace of global strategic deployment of Dongfeng Commercial Vehicles.
In terms of new energy vehicles, the source said that Dongfeng Motor will regard pure electric vehicles and plug-in hybrid vehicles as an important strategic orientation and will further increase investment in electric drive technology. At the same time, the recent development of fuel cell vehicles has exceeded expectations. Dongfeng Motor will also focus on the development of fuel cell vehicles.