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A research report published on August 1 said that the market believes that the growth rate of the LED display industry will fall sharply. The reduction of the industry speed will lead to an increase in the overall competitive environment, and the growth rate of net profit of display companies will fall sharply. Analysts believe that although the growth rate of the LED display industry has declined, the industry segmentation market has a large difference, and enterprises with relatively high exports will achieve rapid development.
The main reason 1: China's manufacturing LED display cost is about 30 of similar foreign products, based on:
(1) China's LED screen enterprises use domestic LED lamps, while foreign companies use foreign lamps. The price of domestic lamps is 30 for foreign lamps. This alone can reduce costs by about 44. Considering Chinese materials and labor The cost is lower than foreign, analysts expect that the cost of Chinese products is about 40% of foreign products;
(2) China exempts 17 VAT on export products, and analysts expect that state support can also reduce some of the costs. The main reason 2: The gap between Chinese-made LED display and similar foreign products is small. Analysts believe that technical indicators are important, but not intuitive enough. Analysts directly compare from downstream applications. The LED display of domestic enterprises can enter high-end applications such as sports events and large-scale exhibitions. Analysts believe that the gap between similar products at home and abroad is small. In addition to special high-end projects, in most cases, domestic LED display enterprise products have met the requirements for use.
(3) Main reason 3: The export space is large, and the sales scale of foreign LED display leading manufacturers has reached 500 million US dollars. The export space is about 60 billion yuan, more than twice the domestic market, and there is enough space to support the rapid development of export-oriented enterprises. At present, Dako, the largest LED display manufacturer in foreign countries, has achieved sales of 500 million US dollars in 2012. Analysts believe that this industry has the potential to breed large companies.