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If the Wenchuan Earthquake is a war between mankind and nature, Chinese auto companies can be considered as one of the best "logistic teams."
At 10 o'clock on the morning of May 28th, several major leaders of Shandong Province and Jinan City witnessed the departure of a large team with China National Heavy Duty Truck Chairman Ma Chunji. This team, which is headed for the earthquake-stricken area in Sichuan, will help local people rebuild their homes after the disaster.
How to define a company's social responsibility? It may be that just as one can test the quality of a person in the face of major issues, it is only when we encounter major emergencies that we can better see how a company can shoulder its own responsibilities beyond economic benefits.
The 5.12 Wenchuan earthquake was a test for Chinese companies. At the time of such a country, we not only saw the rescue of the country, but also the sense of responsibility of Chinese companies, especially automobile companies.
The rapid response at the first time after the disaster and the donation that has already exceeded 200 million yuan, the Chinese auto companies have paid more than that. Many companies have made vehicles, come out, and contributed to the establishment of "front-line support teams," including military equipment. The normal operation of various types of vehicles. If the Wenchuan Earthquake is a war between mankind and nature, Chinese auto companies can be considered as one of the best "logistic teams."
This is particularly noticeable among commercial vehicle companies such as China National Heavy Duty Truck Group, FAW Jiefang, Dongfeng Commercial Vehicles, Foton Motors, SAIC Iveco Hongyan, Nanjing Iveco... This list can also be listed more, and it is almost commercial in China. A big name for car companies.
As far as product attributes are concerned, commercial vehicle companies and natural disasters have a close and natural connection from the occurrence to the rescue and subsequent reconstruction. Among them, the construction machinery (multiple use of heavy trucks, passenger car chassis), material transportation and special vehicle protection are closely related to commercial vehicle companies.
It is precisely because of this that China's commercial vehicle companies are almost out of the limelight, not only providing their own advantages, specialty products (such as various special vehicles) in time, but also dispatching experienced rescue teams, material transportation and other rescue teams.
One data that is not yet accurate is that 60,000 commercial vehicles (including light trucks and buses) are responsible for the transportation in the disaster-stricken areas in Sichuan. This does not include special vehicles such as rescue, fire fighting, communications security, and construction machinery. Looking at this kind of data, we should be able to feel how important it is to pay for what we can't see in the "ranking" of donations.
Outside the list
The disaster has not gone far, and the whole society has not stopped its help to the disaster-stricken areas in Sichuan. At the time of the earthquake disaster, China's commercial vehicle companies responded as they should, and such help continues.
On May 15, FAW Liberation mobilized 20 military camping vehicles and 50 experienced drivers to form a rescue team to participate in disaster relief, transportation, and emergency rescue work. On May 16, liberation liberation trucks with a total value of 3.79 million yuan provided by FAW Group were dispatched to the disaster area, and 10 free wind and Babell light trucks were also dispatched from Yunnan to the disaster area on May 15. As of May 19, over 20,000 employees of FAW Jiefang Company had donated RMB 2,470,683.
Dongfeng Commercial Vehicle Co., Ltd. also responded quickly after the earthquake. On the evening of May 14, Dongfeng Commercial Vehicle Co., Ltd. supported the first shipment of 1,500 jacks in the earthquake-stricken area and immediately delivered it to the disaster area through the Air Force and immediately used it to rescue the buried personnel. There are also 5 military camping vehicles, 10 dump trucks and supports, tarpaulins, snow chains and other disaster relief materials worth a total of 2.25 million yuan.
On the afternoon of May 13, Dongfeng Commercial Vehicle Co., Ltd. quickly established rescue headquarters and rescue service teams in the Wenchuan Earthquake-hit area.
On the first donation date on May 14th, China National Heavy Duty Truck Co., Ltd., employees donated 2.4 million yuan. On May 22, China National Heavy Duty Truck once again donated 12 million yuan to the disaster area.
At noon on May 16th, Du Weiguo, general manager of CNHTC Jinan Sales and Service Center, led lean maintenance personnel carrying Steyr auto parts with a value of nearly 100,000 yuan. He went to the disaster area with a car camp in the Jinan Military Region to participate in disaster relief to ensure that Chinese heavy-duty vehicles Run absolutely foolproof.
China National Heavy Duty Truck Chairman Ma Chunji also stated at the donation ceremony that "Changhao's cadres and employees are rushing to produce flooding vehicles and dump trucks that are desperately needed in the disaster-affected areas to support the disaster area."
SAIC Iveco Hongyan also donated 5 red rock dump trucks and other disaster relief materials and relief funds for the first time after the disaster, which was approximately 2.4 million yuan. On May 14, Xia Hongbin, deputy general manager of the company, led the team to the first batch of 300 emergency rescue equipment in Wenchuan earthquake-stricken area.
As the largest supplier of light medical vehicles in China, the first ambulance donated by Nanjing Iveco to the earthquake-stricken area in Wenchuan arrived in Dujiangyan on May 13 and was put into post-disaster rescue work. At the same time, Nanjing Iveco has quickly established a special vehicle support team in Sichuan Province to provide 24-hour security services for Iveco ambulance vehicles participating in rescue services in the affected areas.
We list such a set of group data, and it is not a matter of ranking. Instead of the “numbers†on the list, these commercial vehicle companies used their own rescue and protection operations to use every employee who rushed at the “front line†to tell everyone that as a company, they did their duty. .
In this sense, they are people who really stand with the people in the disaster area.
The power of the channel
In the Chinese automotive industry, there is a saying called "channel is king." True to its meaning, in China's large and prosperous market, high coverage and high quality sales networks are the key to a car manufacturer's success in the market.
However, the role of these network nodes is not only reflected in the contribution to the economic benefits of enterprises. When the earthquake disaster came, people saw another power of the corporate sales network.
Because of the importance of the Southwest market, various commercial vehicle companies have placed “heavy soldiers†in Chengdu and Chongqing, branch offices, dealers, and maintenance outlets. Several outlets are complete, not to mention that SAIC Iveco Hongyan’s headquarters is located in Chongqing. Business.
These sales outlets in the disaster-stricken areas such as Sichuan and Chongqing are also affected units. However, they have taken on more responsibility for their self-rescue and quickly joined with their parent companies to contribute to the rescue and reconstruction of the disaster area.
Dongfeng Commercial Vehicles set up a disaster relief headquarters and rescue service team on the second day after the disaster. On May 14, the first echelon of the rescue team of Zhou Zhong, party secretary of the Dongfeng Commercial Vehicle Sales Headquarters, went to the disaster area.
In the disaster-stricken area of ​​Sichuan, there are marketing representatives headquartered abroad and there are dozens of members of the marketing service network. With the support of Dongfeng Commercial Vehicles headquarters, they not only had no casualties themselves, but also provided strong protection for the local disaster relief work.
At 19:00 on the evening of May 12, Dongfeng Ya'an Service Station dispatched the first batch of four technicians to form a rescue squadron, followed the armed police and troops in Mianzhu City, the hardest-hit area, to participate in rescue activities.
"Whether or not it is the East Windmill, as long as we know it, we have a responsibility to repair it." Hu Guoqing, the captain of the team, said that the service team became a rescue team and soldiers when there was no vehicle repair task. Ruin the ruins together, lift the wounded, and send them to the victims.
China National Heavy Duty Truck Corporation has just received instructions from the government to urgently order heavy-duty trucks for earthquake relief and post-disaster reconstruction. In just three days, it has received more than 500 orders. In addition, China National Heavy Duty Truck Group is urgently producing 30 sprinkling medicines and sprinklers for earthquake relief.
The branch company of China National Heavy Duty Truck Sales Department in the disaster-stricken area quickly put into local disaster relief work. The Chongqing branch actively organized and coordinated 10 local HOWO vehicles ordered by local logistics companies to participate in disaster relief and rescue; Xi’an branch staff organized dealers and service stations to repair the 8 military vehicles for earthquake relief free of charge; and took part in oil relief of CNPC Tankers carry out free replacement parts.
"Where is the rescue fleet? Where did Iveco's emergency maintenance support team go!" Nanjing Iveco implemented his promise with his own actions. An Iveco emergency vehicle support unit, jointly established by the after-sales service department, Chengdu local Sanhuan automobile dealers and service providers, has arrived at the frontline of disaster areas such as Dujiangyan, Mianzhu, and Hanwang, and has launched 24-hour emergency vehicle logistical support services.
When the Secretary of the Party Committee of the Dongfeng Commercial Vehicle Market Sales Center condolences the Sichuan staff, he used the term “president†to describe the performance of Chinese commercial vehicle companies in this disaster. They are indeed worthy of such a title.
At the time of the earthquake disaster, China’s commercial vehicle companies responded as they should.