FAW and Audi launch cooperation plan

On July 25, 2013, “25th Anniversary of FAW and Audi together with sales of 2 million cars” was held in FAW-VW Foshan factory.

At the ceremony, the 2 millionth new car sold by FAW-Volkswagen Audi - the new generation Audi A6L "25th Anniversary Edition" was officially delivered to customers. At the same time, FAW-Volkswagen Audi officially launched the "Immense Millionaire Rewards - 25th Anniversary Thanksgiving Season" campaign. In addition, the new Audi A3 produced by the FAW-Volkswagen Foshan plant also made its debut at the event.

Qin Huanming, deputy general manager of China FAW Group Corporation, said: “With the deep integration of advanced technologies, manufacturing processes, management concepts, and market understanding between China and Germany, we have learned, introduced, and digested the cooperation between FAW and Audi for 25 years. The advanced technologies and mature experiences absorbed have been integrated into the full value chain of FAW-Volkswagen from R&D to production, management, and operation, and have been transformed into strong support for independent innovation. In the future, we will have a broader vision and The courage to innovate and develop deeper cooperation with Audi in new energy applications, new technology research and development, and parts procurement.”

Audi's chairman of the board of directors Steader said: "After 25 years of cooperation, Audi and FAW have become mutual trust partners. With the expansion of the content and scope of cooperation between the two sides, Audi's 'second hometown' - China will effectively enhance The Audi brand's position in the competition for high-end cars in the world will provide Audi with a solid foundation for becoming the world's top luxury car brand in 2020."

With the comprehensive and in-depth development of the FAW-Volkswagen Audi model, which is based on Audi's global unified standards and based on the 'individual value chain localization', FAW-VW Audi spent only two years and nine months. It completed the "second one million." During this period, domestic models were increased from 3 models to Audi A6L, A4L, Q5, and Q3. The number of models sold increased from 19 to 31, and authorized dealers increased from 167 to 309. Audi's brand image was also realized. From the "most valuable luxury car brand" to "the most enterprising luxury car brand"... Behind the rapid development is FAW-Volkswagen's ability to integrate with the most advanced international standards.

Today, FAW-Volkswagen already owns two major internationally leading high-end vehicle manufacturing bases in Changchun and Foshan, and has built a world-class local component supplier system. It has full-stage vehicle R&D capabilities ranging from vehicle design to experimental approval. The mature domestic development strength of high-end cars has mastered the industry-leading technologies such as “full-process production of aluminum body parts”, and can complete vehicle testing in full accordance with the current German vehicle test procedure. This shows that FAW-Volkswagen Audi's "full-value chain localization" has shifted from the accumulation of quantity to qualitative improvement.

FAW teamed up with Audi for 25 years and witnessed the struggle and success of a generation of Chinese people, embodying 2 million wealthy and enterprising social elites. In return for the support and trust of Chinese users, FAW-VW Audi Sales Division launched the “Iraine Million Gift Rewards - 25th Anniversary Thanksgiving Season” campaign at the ceremony. By then, consumers will enjoy generous returns on new car sales, financial services, used car replacement, and user services at all Audi authorized dealers.

Standing at a higher starting point of 2 million vehicles, Zhang Qijie, a director and general manager of FAW-Volkswagen Automotive Co., Ltd., stated: "In the future, based on the continuous deepening of the 'global value chain localization' model, FAW-VW Audi's medium and long term development The vision of the vision is to build a system capable of supporting millions of vehicles."

In cooperation with R&D, FAW-Volkswagen will jointly develop plug-in hybrid models with Audi. In addition, the latest energy-efficient engines are under development and will be produced in Changchun in the future. Combining with other Audi's efficient vehicle technologies, the fuel consumption of the next-generation key domestic models will be reduced by 18%.

In terms of product planning, Audi will continue to expand its product lineup in China and continue to expand its strong product portfolio at the speed of launching at least three new models each year, maintaining its leading position in various market segments. Among them, the new Audi A3 and the new Audi A3 Sportback will be put into production at the FAW-VW plant in Foshan in early 2014.

In terms of production capacity, FAW-Volkswagen's Changchun plant will usher in a new round of technology upgrades in all four processes: stamping, welding, painting, and assembly. The upgraded Changchun production base will integrate the world’s most advanced production concepts and manufacturing processes into one, and together with the “perfect factory” and “green factory” of the Foshan factory, it will expand FAW-VW Audi's leading position in local production.

In terms of brand marketing, FAW-Volkswagen Audi will continue to steadily promote the construction of dealer networks under the guidance of the “Leadership Strategy” and form a strong network layout of 700 authorized dealers in 2020, while continuing to sharpen Audi.” The brand image of enterprising, noble, and dynamic” and the image of “thinkers, creators, and leaders” have really made users move from “satisfied” to “pleasant”.

Zhang Yujie finally said: "FAW-Volkswagen Audi is not only responsible for producing cleaner, smarter and more flawless products, but also will pay more attention to the harmonious development of China's automobile society and take on more social responsibilities in the future."