Guangzhou second-hand car shrank 60% in the second half of 2012

It is not just people who say that time is not forgiven. For the sales of used car markets that focus on the year, the arrival of the new year also means that the used car held by car dealers has also followed the “long” one year old. Cars that can be sold for 150,000 yuan increase with years, and may have to be reduced by a few thousand dollars.

However, the most important difference from previous years is that a paper limit order in Guangzhou in July 2012 was like a weighting hammer, which caused a fatal blow to the used car market in Guangzhou. It is expected that the overall share of the used car market in the second half of 2012 is expected to A drop of 60%, especially in today's Guangzhou used car market, there are some insurmountable policy factors, what will happen in 2013, car companies can only wait and see. Among them, those with strong financial backgrounds stay tuned for the sake of a clear bet policy, while those with weak funds, washed feet, or moved to the market have also become a way out. Borrowed by Lin Weiyuan, second-hand car manager of Tianhe Store, Guangben's “Joy Used Car”, said: “This will be a localized deep shuffling process.”

Data shrinks by 60% in the second half of 2012

Although Beijing's used car 2012 annual transaction data has not yet been announced, 2012 Beijing second-hand car transaction volume will exceed the new car for the first time, but it is a fact of life. In Guangzhou, which is also a restricted city, the used car market in the new year has continued to linger in a dismal operation in the second half of 2012.

Recently, the reporter learned from the Guangdong Automobile Circulation Association that due to the restricted licensing policy, the transaction volume of Guangzhou used cars in the third quarter of 2012 (July to September) was only 12,000 vehicles, down 68.87% year-on-year. According to relevant data, in July 2012, the number of second-hand vehicles traded in Guangzhou was less than 2,000, and the main trading models were commercial buses and trucks; at the same time, the transaction volumes in August and September were 3,735 and 6,256, respectively, compared with the monthly average. Trading volume of 11,000 vehicles shrank sharply.

Several people familiar with the used car industry in Guangzhou told reporters that although the second-hand car transaction data for the fourth quarter of 2012 Guangzhou has not yet been released, it can be expected from the actual transactions of all major shopping malls that the overall market share of Guangzhou in the second half of 2012 will decline year-on-year in 2012. 60%-70%. In addition, the reporter also learned from the used car franchise stores of several major brands such as Kunimoto, Toyota, and Nissan. In the past, about 20 used car transactions per month have been reduced to more than a dozen cars, and from the previous major retail sales, Gradually changed to wholesale sales, operating profit fell sharply.

The status quo record used car may not be sold

In the six months since the implementation of the license restriction policy in Guangzhou, the used car that was used as a “last supper” by the used car dealer did not usher in the expected sales climax, but it was because of the slow sales, more than a month ago, that is, early December 2012. The fact that it began to fall into the situation of divesting the sales of indicators and vehicles did show the depressed status of the used car market and the car dealers' anxiety.

Secretary of the Guangzhou Automobile Sales Association party secretary and deputy secretary-general Su Liquan also said in an interview with the media recently: “The restricted used car market in Guangzhou has been hit hard, allowing more than 20,000 vehicles with branded sales to be used for second-hand cars. One-third of these vehicles should not be sold until the deadline of the March 31, 2013 policy permit."

At the same time, the reporter also learned from a veteran used car person that at present, the second-hand car market in Guangzhou is still selling vehicles. The record-used car accounted for about 80%, leaving about 20% of unlicensed used cars, although Placed in the market to sell, but careful people will find that these unlicensed used cars are often already moved out to Foshan, South China Sea and other places. If Guangzhou consumers have the indicators and intend to buy, the car dealers will be based on The process re-enters, and such a roundabout transaction method also increases transaction costs accordingly.

It is expected that in March or April, the industry will be reshuffled

As early as in July 2012 when the Guangzhou Limit Order was issued, many people in the used car industry expected that the used car industry will experience a large round of “shuffle” in the future. Among them, Mr. Chao Zhidong, general manager of the second-hand car market of Guangjun, once mentioned: “If you forecast in the right direction, it is estimated that about half of the used car dealers will face difficulties in delisting. Subsequently, the announcement of the policy and the continuous two After the month's 'Zero Transaction' hit, some used car dealers with weak capital began to leave the market in September 2012.” The reporter learned from a number of used car industry people that at present, apart from Nanzhou and Tianyu, The small and relatively low-end used car market is now shutting down, including the three used car manufacturers from Baolijie, Guangzhou-Guangzhou, and South China Automobile Trading. It is reported that Guang-Jun, which is characterized by operating high-end vehicles and has been relatively stable in the market, has only recently opened the Jude branch in May 2011. In the past six months, about 60% of car dealers have withdrawn from the used-car industry. Many second-hand car dealers told reporters that the chance of choosing a used car is very low for consumers who are not easy to get a configuration indicator through a Yaohao or auction, although compared to mid- to low-end used cars, high-end luxury used cars will be less affected. However, "restricting purchases" has already changed many people's spending preferences.

An industry person who has been engaged in the used car industry for many years told reporters that today's insistence on staying in the used car market is mainly for relatively strong car dealers. Many of them are betting on new supportive policies, but the existing policies remain unchanged. Under the circumstances, the situation of the used car market in 2013 is still not optimistic. It is expected that a new round of reshuffle will emerge in March and April, and a group of small and medium-sized car dealers will officially withdraw from the market. Lin Weiyuan from the Guangben brand used car franchise store mentioned that “Big Tide Ebb” will allow the entire Guangzhou used car market to quickly enter a more mature development environment. This will also be an opportunity for branded used cars, including operations. The innovation of the model, as well as good brand reputation and perfect financial mortgage, will bring higher market share to branded used cars.

Influence Bandwagon Guangzhou Used Car Market

The reporter learned from several major used car markets that due to the fact that the pre-owned car market in Guangzhou is still mainly used for record-using second-hand cars, and due to problems such as renewal of indicators, owners will not easily sell used cars, and used car dealers will receive more than half a year. The difficulty of the car is greatly increased, and the price is not much cheaper than before the license plate was limited. For this reason, many used car dealers who have considered Guangzhou to be in good condition and often come from Shaoguan, Qingyuan and Guangxi to Guangzhou to collect cars have already transferred to the Pearl River Delta region. Closed car. According to relevant data, trading volume in Foshan Nanhai increased significantly in July 2012 due to restrictions on the licensing of Guangzhou, and the transaction price rose by 5%.

According to relevant sources, in the past, only about 10% of the used car transaction volume in Guangzhou was for the urban area of ​​Guangzhou, and about 90% was mainly sold to the outskirts of Guangzhou. However, with the implementation of the Guangzhou restricted license policy, the trading range of the used car market is also greatly reduced, including the used car market of Guangjun as an example. Before the purchase limit, the number of second-hand car transactions relocated to the market is about 6,000. Only about 1,000 vehicles are relocated every month, accounting for less than the original 20%.

It is also worth mentioning that since the price of used cars in the Pearl River Delta region is two to three percent cheaper than that of licensed cars used in Guangzhou, many local consumers in Guangzhou are holding their fortunes in the absence of the line-limit policy. , From the use of second-hand cars in Guangzhou's neighboring cities to purchase cheaper-brand second-hand cars before making plans.

Expect the birth of policy adjustments and innovation models

Faced with the semi-annual shrinking of the market and the near-losing operation status of car dealers, when talking about the 2013 Guangzhou used car market, many used car dealers told reporters that in fact, such a big city in Guangzhou, with 160 More than 10,000 motor vehicles could not exist in the future without the pre-owned car market. Therefore, it is not difficult to understand why, after the introduction of the restriction policy last year, many of the used car dealers quickly responded while holding onto the Guangzhou market. Although the reporters learned that, in fact, they are still waiting for the introduction of the Guangzhou restricted-line policy and the relaxation of lock-up displacement and trading frequency.

Lin Weiyuan, who has been playing in the used car industry for six or seven years, said that the future limit will be a general direction, but if you do not adjust the existing policies, it will certainly bring disaster to the Guangzhou car market, from the current situation In addition to the hope of introducing a relaxation policy for restricted banks and related licenses in June and July of this year, they are also expecting the emergence of a new business model. It is reported that since the implementation of the license restriction policy last year, electronic trading platforms including Youxinpai and Che Yipai have also been devoting their efforts to expanding the used car market in Guangzhou. Lin Weiyuan disclosed to reporters that in response to the Guangzhou restricted license policy, Guangzhou has exceeded 80% of the brand name. The second-hand car franchise stores have introduced electronic trading platforms to varying degrees, and the future B2B trading model, as well as strong after-sales services and strong financial mortgages will all be essential elements in the mature used car market.