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Following the July 13th, the five ministries jointly announced the “Implementation Plan for the Purchase of New Energy Vehicles by Government Organs and Public Institutions†(hereinafter referred to as the “Implementation Planâ€). On July 21, the State Council once again issued the “Promotion of Accelerating the Promotion of New Energy Vehiclesâ€. Application Guidance (hereinafter referred to as "Opinions"). The "Opinions" clearly stated that it is necessary to resolutely break local protection and unify standards and catalogues.
Su Bo, deputy director of the Ministry of Industry and Information Technology, said in an interview that the local promotion catalogue of new energy vehicles will be abolished and efforts will be made to eliminate all local protection. All regions must implement national unified national standards and industry standards for new energy vehicles and charging facilities. Introduce local standards for new energy vehicles and charging facilities.
In the "Implementation Plan", not only the scale of the "new energy" of the bus is quantified, but also the purchase of new energy vehicles can not exceed 180,000 yuan after deducting subsidies. This also means that the scope of government procurement of new energy vehicles is defined in its own brand.
According to the previous 100 billion yuan bus purchase scale, the implementation plan will not be less than 30% of the new energy vehicle quota calculation. Thus, the market share of 30 billion yuan will be distributed among the self-owned brand new energy vehicles.
How to divide this big cake will undoubtedly become the focus of the industry.
The sales data of the first half of the year, which was announced by the China National Automobile Association, showed that although the growth rate of new energy vehicle sales has accelerated significantly, it is still not proportional to the overall growth of the automobile market in the past two years and the government’s promotion of new energy vehicles. .
The crux of the problem can be listed a lot, but one thing that cannot be ignored is the demonstration role in the field of government official vehicles.
On July 13, the State Organs Administration Bureau, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the National Development and Reform Commission jointly announced the "Implementation Plan for the Purchase of New Energy Vehicles by Government Organs and Public Institutions", which clarified that government agencies and public institutions are using new vehicles for new energy. car.
According to the “Implementation Planâ€, from 2014 to 2016, the central government agencies and government agencies and public institutions that have incorporated new energy vehicles into the city, the proportion of new energy vehicles purchased in the year is not less than 30%. Increase year by year.
"New energy vehicles are already the development direction that the country must develop. Now it is not a problem that should not be done. How to do it well, the policy will be more effective in the future." A new energy vehicle and development in Beijing, which asked not to be named. The promotion center official said. The promulgation of the "Opinions" broke the regional division of local governments and was more conducive to local governments to purchase new energy vehicles "cross-regional". At the same time, when the number of government-purchased new energy vehicles is large enough, it will also be used for the entire new energy vehicle market. To the demonstration role.
Even in the field of official vehicle procurement, 30 billion yuan is also a "big cake" that cannot be ignored.
In the face of this big cake, BYD, which has been painstakingly managing new energy business, clearly took the lead.
In response to the recent favorable policies of the country, BYD public relations director Zhang Xiaorui introduced to the "China Times" reporter that at present, BYD has a 1.6GWh/year battery factory in Huizhou, and its production capacity ranks first in the country. In order to ensure the timely delivery of new energy vehicle orders, BYD is planning to add a 6GWh/year battery plant in Shenzhen Kengzi Base. After the plant is completed, it will be one of the largest power battery factories in the world. The first phase of the new plant was gradually put into operation in September 2014, with at least 1.5GWh of new capacity added during the year.
It is clear that the cake is not limited to the BYD family. As early as the procurement of “new energy†in the official vehicle, BAIC New Energy Automobile has been actively planning – it is estimated to invest 5 billion yuan in five years for the capacity building of new energy vehicles, and 30% of the annual cost will be used for new energy. Technical research and development of automobiles. With the increase in production capacity and sales volume, Zheng Gang, secretary of the party committee and general manager of BAIC New Energy Automobile Co., said: “With the permission of other local government policies, BAIC New Energy Vehicles will go out of Beijing and promote to more cities.â€
The 30 billion yuan of self-owned brand car companies have made the industry happy, but Fang Lianghai, director of the new energy marketing department of Jianghuai Automobile, said, “At present, the proportion of new energy independent brands to eat this piece of cake is difficult to determine. The competition in the official car market is fierce. It should be relatively conservative. "But even so, Jianghuai still can't hide the desire of 30 billion yuan. "For new energy business vehicles, we will increase new product investment."
Although the parties are confident, the numbers are the most convincing.
The data shows that BYD's new energy vehicle sales have exceeded 6,000 units in the first half of this year. Among them, BYD's dual-engine power "Qin" is priced between 189,800 yuan and 209,800 yuan, and the price of pure electric vehicle e6 is between 309,800 yuan and 369,800 yuan, which is multiplied by the average bicycle price in the first half of the year. It can be conservatively estimated that BYD's new energy vehicle sales will be about 2 billion yuan. The price of Beiqi New Energy Auto E120 EV is between RMB 220,800 and RMB 238,800. Although the sales volume in the first half of the year was only 200 (Beiqi New Energy Automobile Co., Ltd. was just established), it is based on the sales target of BAIC New Energy for half a year. With 10,000 calculations, optimistic estimates will bring about 2 billion yuan in sales.
So estimated, in the current new energy vehicle market, leading sales companies (such as BYD, Beiqi New Energy, Jianghuai Automobile, Changan Automobile, Shanghai Automotive, Zotye, etc.), with a series of policy incentives and new models, the future government In the procurement of official vehicles, it will occupy more than 50% of the market.
Dark horses fight After being cut off by more than half of the market share by traditional new energy vehicles, which of the remaining corners will be divided?
At the Beijing Auto Show in April this year, in addition to the highly anticipated red flag L5, four new energy vehicles produced by FAW in the first batch were also put on the scene, and the new energy vehicle development plan was announced: that is, by 2020, the key will be completed. Assembling resource layout, making plug-in hybrid power and pure electric power platform, controlling core assembly resources; realizing 6 new energy vehicle platforms, 16 models full range of industrial preparation, with capacity to be put into the market; market share 15 More than %, it has leading technical advantages and market advantages in independent new energy vehicles.
"FAW will initially form the industrialization capability of electric motors and battery systems in 2016, complete the commercialization of key models, and expand the scale and industrialization of new energy products by 2018 to support the realization of the four-stage fuel limit target of enterprises." FAW Group Tian Hongfu, deputy director of the planning department, said.
It is similar to FAW's new energy. The insiders of GAC passenger cars told this reporter that the new energy vehicles invested by GAC in the early stage have HEV (hybrid) Chuanqi GA5 and PHEV (rechargeable hybrid) Chuanqi GA5, and the increase in the electric transmission of GA5 in June. They have been allowed to enter the "Central Energy Institutions New Energy Vehicle Purchasing Catalogue". In the second half of this year, more than 800 extended-range electric vehicles will be introduced into the market. “The preliminary research and development work of the product has been completed, and the production preparation for the later stage of the product and the trial production of the new model are being promoted to ensure the smooth mass production of the new product.â€
Not only are traditional car companies eager to try, but a large number of “outsiders†are also eyeing the new energy car market.
“We have already completed the top, bottom and bottom plans.†In response to the high threshold set by the national industrial policy for the whole vehicle manufacturing field, on July 23, the CEO of Shanghai Horizon Automotive Technology Co., Ltd., adhering to the concept of “open source carâ€, wished The military said that the state has made a decision to issue one or two licenses to the "outside the door". The horizon is confident of obtaining the qualification for building a car. "Even if this year is not possible (referring to qualifications), there will be an opportunity next year. Back 10,000 steps, since it is 'open source "The car, and OEM cooperation with existing car companies is also a path." According to the plan, other emerging companies including the horizon have turned their attention to the field of electric vehicles, and will be put into production of B-class electric vehicles.
In any case, the procurement of “new energy†for official vehicles not only brings unprecedented development opportunities for the development of new energy vehicles by independent brands, but also plays a positive role in the whole new energy vehicle market because of its demonstration role.