First, the status quo of Russian plastics machinery market:
The annual increase in the market economy of Russia since the financial crisis in 1998 was more than 6%. According to the data provided by the International Monetary Fund, the growth rate in 2004 was 7.1%, compared to 7.3% last year. Russian manufacturers are gradually expanding their production capacity and investing in the modernization of their factories. First of all, the plastics industry has benefited from economic growth, and the market for plastics processing machinery and other light industrial machinery and equipment is heating up. Russia has a large demand for plastic machinery, but its ability to produce plastic machinery is limited, and it is far from meeting the market demand, and the proportion of product imports has continued to increase.
Russia's plastics machinery market has a strong demand. First, due to the rapid development of the domestic food industry, the demand for plastic packaging materials has grown correspondingly. Second, the demand for plastic products from building materials, sporting goods, stationery, and the automotive industry has been continuously growing; Russia has more than 2,000 companies involved in plastics processing. The inventory of existing injection molding machines is estimated to be around 10,000 units, and most of these machines are obsolete, and more than 80% of the machines have to be replaced.
According to industry insiders, the plastics machinery market has become one of the most rapidly developing markets in Russia in recent years, with a market size of USD 2-3 billion. According to market experts, the Russian plastics machinery market will continue to grow in the coming years.
Second, the competition among manufacturers in various countries in the world The Russian plastics machinery market has expanded and the prospects are promising. This has aroused the great attention and fierce competition from plastic machinery manufacturers around the world. Not only did European machinery companies increase marketing efforts and expand market share, many Asian machinery companies also eagerly tried to occupy a place in the Russian market and have resorted to numerous solutions to attract Russian customers. Many companies have put out sales strategies that “acquire high-quality products at reasonable prices” to promote their products to be affordable, trustworthy, and easy to operate. Some companies also hold seminars and training courses in the buyer’s factory. The competition to seize Russia's plastics machinery market is intensifying.
At present, the main import sources of the Russian plastics machinery market are Germany, Italy and Ukraine, and China ranks fifth. Among the Asian countries, South Korea and China are the most important producing countries, with exports amounting to 4.7 million and 420 euros respectively. In sum, Asian countries and regions (China, South Korea, Japan, and Taiwan) account for 20% of Russia’s market share. However, compared with 31% of the market share in 2003, Asian suppliers have to admit that exports have fallen.
Third, the gap between China's export of plastics machinery and foreign countries is currently one of the factors that seriously restricts the export of equipment from China to Russia. Currently, Russia does not have a special place for the exhibition of small-sized equipment produced in China. Russian users need to understand the machinery in addition to equipment. In addition to the technical performance, it is generally necessary to see prototypes, and most of the manufacturers are extremely inconvenient in the mainland of China, plus many problems such as commissioning maintenance and spare parts supply after purchase, increasing the number of Russian customers wishing to purchase Chinese equipment. Difficulties.
Technological innovation lags behind and product quality needs to be improved. At present, as far as the overall level of technology is concerned, the gap between China's plastic machinery and foreign developed countries is more than 20 years, which is 10 times that of Europe. The reason is that there is a shortage of high-end design and innovation talents in the press industry; second, there are few specialized research institutes for plastic machinery in China; in addition, due to insufficient investment in technological innovation by some plastic machinery enterprises, there has been no effective innovation in China. In the long-term period of research on technology, plastics machinery mainly takes the path of imitating domestic and foreign counterparts. There are few products with independent intellectual property rights, causing domestic plastics machinery products to lag behind foreign countries for a long time. A serious situation of homogenization.
Fourth, Russia's major demand for plastics machinery machinery The plastic machinery that Russia needs to import is biased towards small-sized plastic machinery with low unit price. This provides a good opportunity for the export of such equipment in China. In terms of models, it mainly imports injection molding machines, blow molding machines, vacuum molding machines, plastic extruders, and plastic recycling machines. From the point of view of import methods, it is usually divided into three categories, including the purchase of whole plant equipment, upgrading of equipment upgrades, and the addition of equipment for the current production line. China is already one of the important sources of Russian plastics machinery imports. Domestic plastics machinery companies should use our geographical advantages to expand the market share of China's presses in Russia.
Fifth, the export potential of China's plastic machinery needs to be tapped. China's plastic machinery has become one of the most rapidly developing industries in the traditional machinery manufacturing industry. The annual demand has increased. The rapid development of China's plastics machinery industry is due to the following factors: First, the rapid development of the domestic plastics processing industry, the strong demand for plastic machinery; Second, the demand for high-tech equipment brought about by the equipment update and outdated equipment.
The increase in the output of plastic products has led to an increase in sales of plastic machinery. The good development prospect of the plastics processing industry will continue to be the main driving force for the rapid development of China's plastics industry. After joining the WTO, China's plastics machinery industry has brought at least two favorable conditions for development: First, it is conducive to exports; Second, it is conducive to the introduction of technology, including foreign advanced manufacturing technology brought by joint ventures and sole proprietorship enterprises in China.
China is the world's largest producer of plastics machinery, but its export value has only accounted for 5%~10% of its total sales value for many years. This is very disproportionate to the fact that large machinery countries such as Italy account for about 50% of its total output value. . According to China's current production capacity of plastic machinery and export potential, increasing exports should be one of our basic developments for further development. We must make full use of the opportunities brought by China's accession to the WTO, strive to create conditions, increase exports, and expand the space for the development of China's plastics machinery industry.
China's plastics machinery manufacturers need to attach great importance to the development of the Russian plastics machinery market and the prospects for promising development trends. While striving to expand the market share of Russia's plastics machinery, it will calmly analyze the current fiercely competitive situation and continuously improve China's exports to Russia. Enhance market competitiveness.
Sixth, how to seize the Russian plastics machinery market 1. Low-priced small machinery popular Russian plastic machinery market demand, first, due to the rapid development of the domestic food industry, the corresponding increase in the demand for plastic packaging materials; Second, due to construction materials, sporting goods, The demand for plastic products from the stationery and automobile industries continues to grow. The third reason is that 45% of Russia's plastic machinery has a service life of between 10-20 years, and 25% more than 20 years. It is in urgent need of equipment renewal. The above factors have promoted the market demand for plastic machinery and promoted the prosperity of the plastic machinery market. The plastic machinery that Russia needs to import is biased towards small plastic units with low unit prices. In terms of models, it mainly imports injection molding machines, blow molding machines, plastic extruders, and plastic recycling machines. From the point of view of import methods, it is usually divided into three categories, including the purchase of whole plant equipment. At present, the main import sources of Russian plastic machinery are state-owned Germany, Italy, Ukraine and other countries, and China has become Russia's fifth largest importer of plastic machinery.
2. One of the factors that severely restricts the export of Chinese equipment to Russia by price, quality, and service is that Russia does not have a special place to display small equipment produced in China. Russian users need to understand the technology of machinery in addition to equipment selection. In addition to the performance, it is generally necessary to see the physical prototype, and most of the manufacturers are extremely inconvenient in the mainland of China. In addition, many problems such as commissioning maintenance and spare parts supply after purchase increase the number of Russian customers wishing to purchase Chinese equipment. difficult.
China's plastics machinery manufacturers must pay great attention to the development of the Russian plastics machinery market, with a promising outlook. While striving to expand the market share of Russia's plastics machinery, it should calmly analyze the current fiercely competitive situation and continuously improve its export products to Russia. Market Competitiveness. According to the analysis of relevant experts, to expand exports to the Russian market, the first is to reduce costs and maintain price advantage; the second is to improve product quality and increase scientific and technological content; the third is to improve after-sales service, and actively look for reliable agents in the local area. . If we have a reliable agent in Russia, we can gain great advantages in solving equipment installation, after-sales service and consulting services.

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