According to the external report, after the merger of sales channels, Daimler's Mercedes-Benz luxury brand focused on opening up competitors in China by issuing new cars and improving after-sales service system. Japan Oxygen Sensor,Oxygen Sensor,Oxygen Sensor Car,02 Oxygen Sensor RUIAN XIANGTAI AUTOMOTIVE PARTS CO ., LTD , https://www.raxiangtais.com
Not long before Mercedes-Benz's growth, Mercedes-Benz's world's largest passenger car dealer training center opened in Shanghai. Mercedes-Benz China CEO Nicholas Speeks said at the opening ceremony that Mercedes-Benz is expected to sell faster in China this year than in luxury cars. In China, the growth rate of 17% to 18% is expected to reach 250,000 units this year, and will exceed 300,000 units next year.
In 2013, the Mercedes-Benz brand sold 218,045 vehicles in China, an increase of 11% from 2012. Ni Kuang said that Mercedes-Benz recognizes that competitors are growing rapidly in China and have a higher foundation, so Mercedes-Benz must accelerate its efforts.
Mercedes-Benz China announced that it will promote the China Sales Initiative 2015 in the Chinese market. It will release 20 new and modified vehicles in China, including the new Mercedes-Benz B-Class and M-Class, and will increase production of Mercedes-Benz GLK in China. The strength of the model. This year will bring a low-priced small SUV called GLA, which will be put into production at the Beijing Mercedes-Benz plant next year. Ni Kuang said that the Mercedes-Benz CLA compact car and S-class derivative car will also enter China during the year, while the new C-class will be launched next month.
Ni Kuang also revealed that by the end of this year, Mercedes-Benz's dealerships in China will reach 440, covering more than 200 cities.
Mercedes-Benz after-sales maintenance has always been known for its high price. Beijing Mercedes-Benz C-class zero ratio factor is as high as 1273%, far exceeding the common 300%. To this end, Ni Kuang stressed that Beijing Mercedes-Benz Sales and Service Co., Ltd. launched the Star Emblem Maintenance Menu on July 1 this year, and the overall price dropped by about 20%. According to different service types, it can be reduced by 30%-50%.
Reviewing Mercedes-Benz's Channel Integration in China In order to promote business development in China, Daimler has added a new board seat in 2012, and the number of board members has increased from 7 to 8. On December 13, 2012, Hubertus Troska became a new member of Daimler's board of directors, specializing in the Chinese market, from December 13, 2012 to December 31, 2015.
Tang Shikai also succeeded Ulrich Walker as the new chairman and CEO of Daimler Northeast Asia Investment Co., Ltd., responsible for Daimler's strategic implementation and operation in the Chinese market.
In addition, on December 17, 2012, Daimler's Mercedes-Benz and BAIC set up Beijing Mercedes-Benz Sales Service Co. by 50:50 shares, which will import and domestically produce two cars. Greater sales business in China.
Germany's top three Mercedes-Benz has the highest growth rate and lowest sales volume According to the statistics of Gasgoo.com, in the first half of this year, Mercedes-Benz's three luxury car brands have the fastest growth, almost close to 40%, surpassing BMW. And Audi. In terms of absolute sales volume, Mercedes-Benz is still significantly lower than the latter two, about half of Audi.
Mercedes-Benz brand sales in China in June increased by 20.0% year-on-year to 23,465 units; cumulative sales in the first half of the year were 135,972 units, up 37.5% year-on-year.
If the Smart small car, the Mercedes-Benz auto business unit, is added, the sales volume in China in June this year increased by 19.5% from the year of 20,977 units to 25,068 units. In the first half of the year, the cumulative sales volume increased by 35.2% from the 107,517 units to 145,312 units.
In June of this year, the BMW Group delivered a total of 40,212 vehicles in the largest single market in mainland China. In June 2013, it delivered 34,481 vehicles in China, an increase of 16.6% year-on-year. The BMW Group has not released the sales data of the BMW brand and the MINI brand in China for the time being.
From January to June, the BMW Group's cumulative sales volume in the Chinese market was 225,035 new highs, up 213,800 units in the same period of 2013, up 23.1% year-on-year, maintaining the number one sales ranking in each market.
In June 2014, Audi delivered 50,756 vehicles in the Chinese mainland and Hong Kong markets, compared with 44,479 vehicles delivered in June 2013, an increase of 14.1% year-on-year. In the first half of this year, Audi's cumulative delivery volume in the Chinese market was 268,666 units, up 17.8% from the same period last year.