New energy automobile joint venture can no longer take the "market for technology" old road

In that year, in order to develop the automobile industry, China implemented a policy of "market-for-technology" and established a large number of joint venture companies. As a result, China not only did not trade in technology, promoted the development of its own brand, but also handed in huge markets, and the lessons were not profound. However, in today’s economic globalization, it is not desirable to absolutely exclude joint ventures, but there are also open development concepts. The key is that the new energy vehicle joint venture can not follow the previous model, take the old road. Should be "based on me," to enhance the level of industrialization, and truly realize the great auto country to forge ahead in the automotive power.

A few days ago, Dongfeng Motor Company signed a contract with Renault-Nissan Alliance. Based on the existing cooperation, the two parties will set up another E-Technology Co., Ltd. to produce and sell new energy vehicles. Previously, VW and JAC, Daimler and BAIC, Ford and Zotye have already held hands. However, in the face of the wave of joint ventures in this round of new energy vehicles launched by multinational corporations in China, many people also publicly expressed their concerns.

The worry is whether the new round of joint venture will repeat the “joint venture of traditional fuel vehicles”. In that year, in order to develop the automobile industry, China implemented a policy of "market-for-technology" and established a large number of joint venture companies. In such enterprises, they all have a 50%:50% shareholding structure. It seems that Chinese and foreign powers are equal, but because products and technologies come from foreign countries, China does not have much right to speak, or even access to core technologies. Interest is only occupying the Chinese market. As a result, China not only did not trade in technology, promoted the development of its own brand, but also handed over the huge market. The lesson was not profound.

At the same time, due to China’s relatively recent advancement of new energy vehicles to the national strategy, enterprises have certain first-mover advantages, coupled with the support of the world’s largest auto market, which gives China independent intellectual property rights in the electric vehicle industry. The cultivation of independent brands provides a rare historical opportunity and creates better conditions for the formation of a globally competitive new energy automotive industry. If we simply promote joint ventures in this area, the technical accumulation that our government and enterprises have been striving for over the years in the field of new energy vehicles will likely lose its place.

Such concerns and analysis are not without reason. However, with the globalization of the economy and the increasingly liberalization and facilitation of trade and investment, it is not desirable for a relatively competitive industry to absolutely exclude joint ventures, but it is also contrary to the concept of open development. The author believes that there is no problem for the government to allow joint ventures between Chinese and foreign car companies. The key to the problem lies in the fact that our joint venture of new energy vehicles cannot follow the old road and cannot follow the previous model, making China a “processing factory”, but rather “taking me as the "Master", make full use of international technology, capital, talents and other resources to enhance the level of domestic industrialization of new energy vehicles, and truly realize the advancement of automotive powers to automobile powers.

On the one hand, we must grasp the brand as a strategic resource. When we set up a joint venture company, we put the fundamental interest appeal on technology and product introduction, ignoring the importance of the brand. For decades, the Chinese and foreign parties have made concerted efforts to build some well-known brands on the international market into well-known brands, which have formed a strong brand influence and premium force, and have created huge profits, and some have once been in the eyes of the people. The large-influenced self-owned brands have been “sheltered” and have even disappeared. It is indeed heartbreaking.

Brand is the carrier of corporate hard power and soft power, and it is also a comprehensive manifestation and external performance of the two strengths. "Without its own brand, the number of cars made is the brilliance of others," especially for new energy vehicles. Therefore, in this round of joint ventures, the Chinese side must pay attention to nurturing its own brands from a higher strategic level. It should be noted that the competitiveness of a company is measured by its brand, not simply by its size. For a company, the lack of technology and products may be replaceable. If the brand loses a lot, the loss cannot be measured and compensated.

On the other hand, we must strengthen the control of core technologies. Thanks to the government's strong support, China's new energy vehicles not only ranks first in the world in terms of production and sales, but also have made remarkable advances in technological capabilities. Some products have become comparable to foreign advanced products. Technology is an important support for products. Without breakthroughs in core technologies, it is impossible to cultivate revolutionary products. Therefore, in the joint venture, the “triple power” technologies including batteries, motors, and electronic controls, as well as important technologies such as charging and vehicle manufacturing, must all be “mainly based on me” and remain absolutely dominant. Only by continuously upgrading its core technologies and developing products that meet the needs of the market with foreign partners, China forms a system of new energy automotive products and technologies with its own advantages. It is possible to truly grasp the right to speak and win market competition in the international market competition. Respect others.