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On November 28th, 2008, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. held a grand launch ceremony for the special car TAMPA new car, which was held in Chongqing's Ba Guocheng with its rich Ba Shu characteristics. Senior executives of SAIC Iveco Hongyan Company, along with hundreds of distributor representatives and media reporters, unveiled the grand opening of the joint venture’s first comprehensive listing of heavy-duty trucks. It is the first step of Shanghai Automotive's strategic vision in the field of commercial vehicles. It is the first step for Italy’s Iveco to bring heavy truck advanced technology to China. It is the first step for Chongqing Hongyan’s national heavy truck passion to leapfrog, affecting China and the world. The century-long consolidation of the heavy-duty field quietly kicked off. 
The listing of special tyrants TAMPA heavy trucks marks the arrival of the national brand Hongyan Heavy Trucks' new era and also marks the positive attitude shown by SAIC Iveco Hongyan in responding to the financial crisis and responding to the country’s expansion of domestic demand, adding to the current heavy truck market. New vitality.
The newly-listed TAMPA was the first result of the comprehensive absorption of European technology and the establishment of a three-platform product system for heavy trucks after the establishment of SAIC Iveco Hongyan Joint Venture. Compared with Laohongyan, the technology has been comprehensively improved:
First: beautiful appearance
TAMPA's new heavy-duty truck is smart, smooth and soft; its gorgeous masks, without losing its domineering spirit, its original layout, high-top design, and luxurious rear-view mirrors, the robustness of European and American heavy-duty trucks meets the delicate appearance of the East and the achievement of “power and strengthâ€. Beauty "classic. Exquisite taste, full king style and gentleman style.
Second: Comfortable driving
Create comfortable new space, personal design seats, surround stereo, luxurious glass sunroof, reach the control switch, people-oriented design concepts everywhere, allowing drivers to easily work.
Third: Flexible Operation
Easily shift, steer, and use WABCO products to improve overall braking performance.
Precise control, drive, grasp every inch at the key moment! Smart energy, calm and companionship, will instantly transform passive into active.
Fourth: Fuel Saving and Environmental Protection
Newly adopted “Red Rock Bridge Low-Speed ​​Ratio High Drive Bridge†for “Customer Satisfaction with the First Brand of China's Heavy Truck Bridge Marketâ€, with high bearing capacity, high efficiency and quickness, focusing on eliminating redundant fuel consumption, optimizing details at multiple points, economizing on fuel, and environmental protection Efficient, worthy of the value of economic heavy truck model.
Fifth: safe and reliable
ECE R29, a new European standard, has been successfully passed the first crash test in domestic heavy trucks. It is an outstanding representative of high-reliability heavy trucks. It has a completely new design of the car body, and it is stamped and formed entirely. It has high strength and stability. Strengthen the body hoops strength, improve the drive shaft, the vehicle carrying capacity is stronger, more economical; safety protection, starting from the details, improve the shifting shaft, thrust rod, exhaust compensator, exhaust muffler connecting pipe, etc. The service life of the parts is not easy to damage, reduce replacement cycle, and lasting safety.
According to preliminary statistics, European technical experts carried out optimization of hundreds of details on the basis of the original T-type vehicle, of which major improvements reached 28 major items. At the same time, they inherited the advantages of heavy-duty, durable, robust, reliable, and safe.
Special tyrant TAMP products are located in the middle and low-end market. The full range of models meets the engineering, transportation, special and special needs. Through the improvement of technology and quality improvement, we will provide value-added heavy truck products for the majority of users and establish economical heavy trucks. Value model.
Special tyrant TAMPA brand meaning:
TAMPA is based on the well-known defensive technology of the American Football Team “TampaIIâ€, which is famous for its speed, strength and bravery. In terms of special tyrants TAMPA product itself: special, intentive male cattle and horses, specific, prominent meaning; tyrants, princes as tyrants, chiefs; special hegemony, overbearing, only I respect, rich in power and imposing beauty.
The product itself has a strong, solid, durable, strong, and mighty features that are highly compatible with the brand's content.
SAIC Iveco Hongyan three major product platforms:
The first platform: the introduction of Iveco brand prototype technology with international advanced level and competitiveness, according to the national industrial policy, the production of high-end vehicles Iveco brand to meet the needs of high-end market;
The second platform: adopting Iveco's licensed technology and using existing platforms to develop a variety of "Hongyan" brand heavy-duty vehicles that are technologically advanced, practical, safe, and cost-competitive, to meet the needs of the mid-range market;
The third platform: On the existing platform, combined with Iveco's advanced technology, we continue to upgrade our own “Red Rock†products, meet the national III and above standards, lead other domestic heavy trucks, and enable the entire product system to achieve first-class domestic and international leadership. Level.
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