On May 22, the Ministry of Finance announced that a red paper for import vehicles was used to tamper with the entire automobile circle. Then the major car companies enthusiastically liked it, held a welcoming attitude, and under the guidance of the new policy staged a race-to-car declaration and The war of price cuts, such as Tesla, Jeep, Audi, Mercedes-Benz, Volvo, Ford, etc., scrambled to announce price adjustment information, attracting the praise of many bystanders. Then, after this tariff cut down, how many consumers can benefit from the reduction of import vehicle tariffs? How much will benefit from substantial benefits? How do dealers face this "price adjustment tide"? Does this mean that the luxury car market will usher in a reshuffle? The "Guan Guan" behind "Shut down" According to the calculation method of the comprehensive tax rate for vehicle imports, a 10% cut in tariffs will result in an 8% reduction in the MSRP guidance price (MSRP). According to this calculation logic, the maximum price reduction announced by the auto makers should not exceed 8%. However, judging from the current price adjustments released by major car companies, not all car companies have adjusted as expected. Take the Volvo XC90 as an example, the Volvo XC90's manufacturer's guide price is 63.68-86.68 ten thousand yuan, and the decline rate is 5.12-10.02 ten thousand yuan, according to the highest drop to calculate the decrease rate is reduced to 11.5%, apparently has been higher than 8%. The Jeep Grand Cherokee manufacturers guide price of 52.99-71.49 million, and the largest drop of 65,000 yuan, according to the maximum decline in the calculation of the reduction rate down to 9%, apparently has been higher than 8%. However, not all car companies have price cuts higher than 8%. For example, the Mercedes-Benz price adjustments ranged from 5% to 8%, and the highest-priced Maybach S680 official guidance price was reduced by 184,000 yuan. The most price-reduced models. However, from the point of view of decline, Mercedes-Benz G 500's drop of 7.61%, is the highest decline in the model. The price of the hot-selling coupe CLA180 has entered the range of 250,000 yuan and the competitiveness has greatly increased. In fact, more than 8% of this tariff cut baseline is another mystery, on the one hand can be seen as car companies to seize the market share, and re-appear in the market segment. On the other hand, there may be a "cautionary machine" that takes the initiative to take advantage of price adjustments. For the phenomenon of price adjustment exceeding 8%, Mr. Zhong Shi, an analyst in the automobile industry, also gave his own opinion. He said: “For car companies with relatively high inventory pressure, they want to take stock of their inventory and if there is no tariff cut policy. , direct government officials will let the outside world feel that the market competitiveness is not enough, but through the tariff reduction can justify the price cut; but for some models their own market competitiveness is relatively strong, basically no inventory, and even need to increase the car, ordering, etc. There is no need for the official drop of car prices, and it can be implemented in accordance with a clear cut of 8%. What do dealers think about "turning off"? As we all know, most of the luxury car market prices have been far lower than the official guide price, the latest car manufacturers can reflect the lower end of the price, how to assess, for consumers, there is no way to verify. For the reduction of import tariffs, how do dealers deal with this "price adjustment tide"? A luxury car dealership in Beijing stated to the headline App: "At present, our sales policy is composed of two aspects of dealer preferences and manufacturers (respectively cash maintenance insurance) are very affordable preferential policies, each imported car The proportion of preferential prices has almost reached 10% of the current vehicle price, and this 10% is much larger than 10% of the tariff reduction before the customs declaration of the vehicle.Secondly, once the price is lowered, the dealer's preferential interest rate will not be the same as before, and it may be maintained. There will be no more preferential treatment for the original discount before the tax reduction. Discounted models will be reduced and more models will be added." In fact, on the surface, the reduction in the tariff of imported cars will directly cause the price of imported cars to be adjusted to different degrees, but the actual market retail price will be constrained by the relationship between supply and demand. For the automotive industry analyst Zhong Shi also admits: "The manufacturer's announced nominal retail price and the actual dealer to the consumer's final transaction price, which's 'pattern' is very much, and the real retail price is based on the market's supply and demand The relationship is determined." Therefore, consumers cannot hold the idea of ​​buying a car because the tariff is reduced, because not all cars can be reduced in accordance with the decline in tariffs. In addition, it is worth mentioning that the reasons for the July 1 declaration of the car due to various types of administrative approval and the reason for queuing for centralized customs clearance are also the fastest since September, so customers will be able to concentrate on the market if they mention cars around the National Day. Eruption and price rebound, the purchase price is not necessarily better than it is now. Luxury car market is more competitive In fact, since May 1 this year, the value-added tax rate for manufacturing and other industries has dropped from 17% to 16%, a drop of 1 percentage point, and the automobile manufacturing industry is also among them. Just on the same day when the new tax rate began to execute, Mercedes-Benz took the lead in announcing that all its models were downgraded by the manufacturer's suggested retail price. Lincoln, Jaguar Land Rover, Porsche, BMW and other luxury car brands were also on the first day of the implementation of the New Deal, and officials announced price adjustments. plan. At that time, the dealer of a luxury car said: “The official decline has a negligible impact on the end market, because most distributors have already lost money on the bare car side.†With the reduction of import tariffs, the luxury auto market in 2018 has already undergone two rounds of "fighting." The non-stop price reduction of luxury car companies is nothing more than to seize the larger market, but the market's terminal price is determined by the brand value and the product. After the price adjustment of auto manufacturers, the final response is based on the response of the terminal sales market. In addition, the data shows that more than half of the annual sales of imported cars in 2017 are luxury brands, especially BMW X5, Land Rover Range Rover, Mercedes-Benz GLS and other luxury brand models, and from the hot list of imported cars in 2018 The top ten are basically all luxury brand models. Undoubtedly, the competition in the luxury car market will become even fiercer after these two rounds of fighting with the reduction of VAT and import tariffs. In addition, Cui Dongshu, secretary-general of the National Association of Travel Unions, said: “The tariff cut will promote industrial upgrading for the entire automotive industry. At present, the impact on self-owned brands is small, but in the long run, the auto market competition Intensification is an inevitable trend, which will also strengthen the independent innovation capability of independent brands.At present, the mainstream products in the Chinese market are still A-class and B-class vehicles, and self-owned brand automobiles are advancing in the direction of 'new four modernizations', with foreign brands of automobiles The gap is further narrowing." With regard to the current micro-growth of the auto market, how will the reduction of automobile import tariffs affect the luxury auto market? What will happen to the knockout of the Chinese auto market? Custom Printing,Air Layer Fabric,Drill Rayon Fabric,Rayon Printed Fabric Shaoxing MingFang Textile Co., Ltd , https://www.printings-fabric.com
