In the winter of 2008, with the financial crisis, major auto companies experienced an unprecedented cold. The continuous decline in car sales has caused the tire industry to face the risk of recession, and the reduction in the export volume of tires has created an unprecedented crisis.

In addition, since last year, the country has adopted a variety of austerity measures, resulting in tires companies face a decline in profitability, inventory accumulation, debt gradually increased, there are problems with corporate cash flow. Some foreign-funded tire factories with relatively strong financial strength have also experienced continuous production cuts and even short-term shutdowns due to poor efficiency.

In terms of card and passenger car, the original major customer logistics company, due to the sharp drop in trade volume, is in urgent need of saving operating expenses, and the cost of truck and bus tires is precisely the part that it urgently needs to control.

Faced with the continued cooling of the market, card and bus dealers and manufacturers how to survive and seek development has become an urgent task. Especially in the current situation where cost pressures are drastically increasing, customers' demands for tire dealers and manufacturers are increasing, and they need to provide more cost-effective products and more comprehensive services. In the face of this market change, major manufacturers have gone to the sea and have shown their best skills. They have endeavored to improve their own product quality and services and actively control costs to stabilize and expand the market.

Major companies have launched personal services for card passenger car tire users, approached users through services, and promoted the company's philosophy in the service process. Foreign-invested companies are also building a truck and bus tire factory in Huateng, continuously increasing the production of localized production, and reducing costs with economies of scale.

This shows that service-oriented and cost reduction have become mainstream measures adopted by major manufacturers.

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