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On January 10, Wang Chuanfu met with more than 200 domestic media in Beijing and announced his financial performance for the fiscal year 2012. “The performance has shown good signs. The sales volume in December 2012 and the surprise in previous years exceeded our expectations.â€
When asked about the work he did during the three-year adjustment period, he seemed to perform several rehearsals. "I don't know how many times this question has been answered, but I still need to answer it carefully. We need to be more open, what we do, what we don't do, and why we don't have to make it known to the outside world."
“The adjustment of BYD only has three things: improving quality, innovating and integrating technologies and handling media relations.†Wang Chuanfu repeatedly emphasized these three sentences.
The change of BYD over the past three years is the result of Wang Chuanfu’s own transformation. Four years ago, Wang Chuanfu barely appeared before the public. At the end of 2008, Wang Chuanfu had a rare appearance when the dual-mode hybrid F3DM, known as Wang's dream of electric cars, came on the market. However, subsequent speeches were also tedious.
Later, Wang Chuanfu began to learn some techniques of speeches. At the BYD Technology Analysis Conference on January 10, he spent an hour to explain the relationship between technology, products, and business development. From time to time, he raised his tone and mobilized the atmosphere at the scene.
Talking about technology is a masterpiece of Wang Chuanfu. In his opinion, BYD's next biggest development is the innovation of electric vehicles, including hybrids. Wang Chuanfu, who worshipped Jobs, said more than once: "Apple's innovation mainly comes from the integration of existing technologies. We can also do this. Integration of our IT, battery and other aspects of technology into the vehicle is innovation."
Although BYD's main tone is still stable, the new technology has given Wang Chuanfu more room to manoeuvre. He has already meditated on many times in his heart and needs only waiting for an opportunity.
Transition from electric to hybrid
BYD began trying to enter the hybrid vehicle market in 2008. In December of that year, it officially launched F3DM to the market, but the market has not been able to accept it. For the next four years, Toyota has successively introduced Lexus hybrid models and hybrid Camry in the Chinese market, and Honda and European and American brands have begun introducing hybrids. However, according to the latest data from the China Association of Automobile Manufacturers, only 1,416 plug-in hybrid vehicles were sold in China in 2012.
Different from before, the prospect of hybrid vehicles has been recognized by most car companies. BYD also used a four-year market experience to conduct a round of reflection: The first is that the weakness of the F3DM is that the engine is too small, and there is insufficient power in some sections; the second is that the battery is too large and the energy storage per unit weight is too low.
In the early stages of the rise of hybrid power in China, the pattern of small-engine, large-battery batteries was still the mainstream. The Prius initially used 1.5-liter engines and tried to increase the weight of batteries to increase battery energy storage. Later, plug-in hybrid vehicles were found to be more suitable for large engines and small batteries in order to achieve a more balanced weight and energy, so the engine was increased to 1.8L.
BYD slowly improved in the process. "We need stronger motivation to meet the needs of our customers," said BYD Senior Vice President Lian Yubo. BYD is very much because of the new technology in the vertical integration chain, which is applied to cars.
BYD, a battery-manufactured company, has made breakthroughs in energy, point power, and electronic control systems due to advances in batteries, motors, and other technologies in the past four years. The weight and volume of electronic control systems have been reduced, and the unit's weight per unit of storage capacity has been reduced. Also got promotion.
BYD's DM dual-mode technology uses an electric vehicle system and a hybrid power system to combine control of the hybrid power of a generator and a motor. BYD's integration of various technologies, known as DMII generation hybrid systems, includes the use of high-voltage, high-speed motors and high-density, high-capacitance-ratio battery cells, coupled with BYD turbocharged engine power.
Wang Chuanfu relished the integration of technology. “We do IT, do batteries, do energy storage power stations, do electrical control systems, innovation in each field, and finally come together to form a vehicle innovation.†BYD will DMII The technology will be applied to the next-generation hybrid vehicle "Qin" that will soon be trial-produced, and is confirmed to be listed in June this year.
"Only vertical integration can make innovations."
When Wang Chuanfu pioneered the vertical integration model, he did not expect that he would create conditions for his current innovation in the entire industry chain, just as he was ridiculed for 10 years when he advanced into the military industry.
BYD, an IT founder, accidentally opened a door for the car and began to innovate in automotive electronics. BYD was equipped with remote control driving technology on Speedy, which was listed on August last year. It is actually an integrated application of smart key system, instrument panel distribution box, electronic steering, electronic throttle, DCT dual clutch, and electronic brake.
Because BYD has developed its energy-storage power station industry in recent years, it eventually used battery-to-grid connection technologies to apply to cars. Named by BYD as bidirectional inverter charging and discharging technology to be used in electric vehicles, cars no longer rely on equipment such as charging piles. Instead, they can be charged through a mains adapter and are no longer subject to charging facilities. Improve the situation.
In Wang Chuanfu's automobile development ideas, there is a world that is different from traditional cars. He believes that the use of electricity to drive cars will subvert the brakes and balance of traditional cars.
Under this theory, the electric drive car is more easily controlled. "Under motor control, 1 millisecond can be energized 10 times. We humans are blinking for 0.6 seconds, that is, during this time we can perform 6000 instructions on the motor to solve more safety problems." He thinks that the side of the car Issues such as slippage will no longer depend on technologies such as ABS, but only adjustment of the drive mode and power torque.
With four motors, the electric cars with independent wheels will be exhibited at the 2014 Beijing Auto Show. This new technology will realize "left front and front right and front and back at the same time." The four wheels are independently controlled. Solve problems such as side slip and side slip of the car. BYD hopes that this technology will become a new attempt to break through the technological blockade of European, American and Japanese auto giants, and will push BYD to the representative companies of the Chinese automobile industry. Wang Chuanfu boldly predicted that it is of subversive significance and will realize the transformation of the automobile.
Even if the new technology has been put on the agenda, due to the uncertain development speed of the new energy market, BYD needs to be cautious in the balance between the investment in technological innovation and the development of traditional industries. Wang Chuanfu’s development path for traditional automotive business is “mainly stableâ€. Although BYD sold only 450,000 vehicles last year, which is basically the same as in 2011, the price of the higher-priced L3 has risen to fill in the lower-priced F0 models. Declined, so margins have improved.
BYD has set the sales target for this year at 500,000 vehicles, including 2,000 for pure electric buses and 6,000 for new energy cars. Wang Chuanfu believes that the most important thing is to calm down. "Some of the technologies are not as good as others. We can change them. I can stay awake without going to sleep. If I have time, why can't I do better than others?"
