Wang Jinfu, vice president of Zoomlion: Guoqiang must be strong in manufacturing industry

Wang Jinfu, vice president of Zoomlion: Guoqiang must be strong in manufacturing industry

In the "three summers" season, Wang Jinfu was more busy. From the land of the south of the Yangtze River to the plains of the Huang-Huai-Hai Plain, he ran the fields and visited agricultural cooperatives. He did not stop all the way. “Going to the main grain producing areas, you can learn about the farmers’ feelings about the new agricultural machinery on the spot, and you can hear the voices of the vast number of farmers and friends on the development of modern agriculture.” On May 25, Wang Jinfu told reporters that the summer harvest scene along the way He is very happy, and as a Chinese agricultural machine, he is gratified to see that the agricultural machinery of China's own brand has been covered by a large area, the level of China's agricultural mechanization has been improved, and the advanced and applicable agricultural machinery has become popular.

“Zhonglian Heavy Industry has developed through research and development, combined with modern agricultural production needs and user purchasing power, the newly launched 'Guwang' TB60 and upgraded version of TB70 combine harvester, superior performance, high efficiency and fast harvesting, following last year's sales breakthrough After 10,000 units, this year has a new market performance. This product has been widely used in summer harvest. The promotion and application of these advanced combine harvesters will greatly shorten the entire 'Three Summers' operation time.” Wang Jinfu laughs In the past few decades, he has been dealing with machinery, especially agricultural machinery, to provide farmers with more reliable, more convenient and more mechanical equipment. This is his responsibility and mission. In fact, in the eyes of the industry and his peers, he is a persistent dream catcher of Chinese agricultural machinery. He uses his hot ideals and full enthusiasm to write the legend of the agricultural machinery industry.

Born in Weifang, Shandong Province, Wang Jinfu, who was not recommended to high school after graduating from junior high school at the age of 16, insisted on amateur self-study while doing farm work. Relying on hard work and hard work, he not only became a "small cadre" of the production team, but also worked as a farmer, working on a diesel engine, driving a tractor, and soon became a "little person" in the famous agricultural machinery. At that time, Wang Jinfu looked at his hard-working agricultural production conditions and remembered it in his heart. An ideal for the development of agriculture, the benefit of the countryside, and the wealthy peasants is rooted in his heart. Since then, he has also formed an indissoluble bond with the agricultural machinery.

Later, Wang Jinfu went to the technical school and graduated to the engine factory as a casting technician. With good thinking and good learning, he rooted in the grass-roots machinery manufacturing enterprise, from the workshop technicians, to the workshop director, the factory director, and the deputy factory manager.

In 1998, Wang Jinfu was hired as the assistant general manager of Beiqi Futian, who was the agricultural vehicle at the time, and later served as the deputy general manager, in charge of the agricultural machinery industry. At the beginning of 2000, he set up a large-scale agricultural machinery enterprise in China. “At the time, foreign brands such as John Deere, Case New Holland, and Kubota entered the Chinese market in a big way, and the domestic independent brand agricultural machinery enterprises were in a downturn.” Wang Jinfu withstood tremendous competitive pressure. In five years, he led the team from the combine harvester. We began to cut into the agricultural machinery industry, and entered the large and medium-sized tractor market of 50 horsepower or more. From product innovation to service model innovation, we created many miracles and left a deep mark on the history of China's agricultural machinery development. In 2009, Wang Jinfu's company, which has been in charge of the Chinese agricultural machinery industry, has made the foreign brands look impressive.

Anhui is a large agricultural province and a province with a large demand for agricultural machinery, but its agricultural machinery is not strong and its foundation is weak. In 2011, as a leading talent in the industry, Wang Jinfu was introduced to Anhui Province to create the agricultural machinery industry in Anhui. After three years of innovation, he and his team have made this company from scratch, from small to big, from weak to strong. In 2014, enterprises have played an important role in the domestic agricultural machinery industry. In August 2014, Zoomlion, a leading Chinese construction machinery company, entered the agricultural machinery industry and acquired the agricultural machinery enterprise where Wang Jinfu was located. Wang Jinfu began to serve as the vice president of Zoomlion and the general manager of Zoomlion Agricultural Machinery Group.

Standing at a new starting point, Wang Jinfu and his team Zhonglian Heavy Machinery Co., Ltd. stepped into the fast lane of development and embarked on a new journey to realize the dream of modern Chinese agricultural machinery. “The products have covered the whole process of agricultural production such as breeding, land preparation, sowing, field management, harvesting, drying and storage of main crops such as wheat, rice, corn and rape, forming more than 10 product lines such as tractors, harvesters and dryers. , more than 50 product platforms, more than 750 product resources portfolio." Speaking of corporate development, Wang Jinfu is full of confidence. Zoomlion has become an agricultural equipment manufacturer with obvious advantages in China's domestic product chain.

In 2016, the domestic agricultural machinery market declined overall, and Zoomlion’s agricultural machinery industry bucked the trend and achieved impressive results: the company’s Guwang dryer exceeded 400 units in a single month, up 27% year-on-year. The overall market sales of rice harvesters, corn harvesters and ploughing tractors increased by 16%, and the market share continued to rise. Sugarcane harvesting machinery filled the gap in the independent brand market, straw balers and silage machinery came to the fore, and large-scale agricultural machinery was completed. Trial production verification... For the achievement of the results, Wang Jinfu attributed it to the power of technological innovation. “At present, we have built a complete R&D system.” Under the leadership of Wang Jinfu, the company has continuously strengthened the forward-looking technology of agricultural equipment, common technical exchanges, cooperation in production, education and research, personnel training, and transformation of achievements, etc., and has more than 500 product technologies. The products have won more than 80 awards at home and abroad, filling the domestic gap in the multi-technology field.

China is strong, and it must be strong in industry and strong in manufacturing. Wang Jinfu is convinced. “'Made in China 2025' has set new goals and new requirements for the development of agricultural equipment, and we deeply feel the burden.” Wang Jinfu said that Zoomlion’s agricultural machinery industry will be committed to achieving mechanization and providing total solutions for agricultural production. With the Internet thinking of the manufacturing industry, the agricultural machinery industry will be promoted and become the world's agricultural machinery and equipment manufacturing enterprise.

(Original title: China Agricultural Machinery Dreamcatcher - Wang Jinfu, Vice President of Zoomlion)