Beijing's second-hand luxury cars have sharply reduced prices and the market is increasingly fierce

“Recently, the proportion of transactions in luxury second-hand vehicles with prices exceeding RMB 300,000 has increased significantly, and the transaction price has decreased significantly compared with the previous period.” Yesterday, Wang Meng, the marketing director of the old motor vehicle trading market in Beijing, Huaxiang told Reporter, since February of this year, second-hand luxury cars have significantly reduced their prices, and the proportion of old-for-new cars has increased.

The reporter learned from the distribution of second-hand luxury car personnel, such as a BMW X5-3.0 luxury model in December 2009. At that time, the duty-paid price was 1 million, and the current driving distance was about 30,000 kilometers. The actual sales price of dealers was between 610,000 and 63. Ten thousand yuan, compared to before the Spring Festival, fell at least 30,000 yuan, compared with the same period at least similar prices dropped by 3% to 5%. In addition, among the subdivisions of luxury cars, the prices of SUV models with better hedge ratios have also dropped significantly. The decline in sports cars is still relatively clear, and the mainstream car prices of big brands are slightly lower.

Wang Meng told reporters that the major reason for the large-scale price reduction of luxury used vehicles is that the market competition has become increasingly fierce, and the single profit rate has dropped significantly. Ten years ago, Beijing had tens of millions of second-hand car service companies with no more than 10, and five years ago it had reached 30. At present, there are more than 150 second-hand car companies that have invested more than 10 million yuan in Beijing operations, and the general competitiveness has increased. Scale and trends have clearly increased. Therefore, the gradual replacement of the simplification of scale, cyclist profits decreased significantly.

In addition, with the intervention of capital, capital use efficiency and inventory turnover rate become the key. In 2009, many merchants started to use the bank loan, stock cooperation, etc. for financing in order to expand their scale. Therefore, in some time periods, the capital efficiency of used car companies needs to be significantly improved, and the inventory turnover rate is accelerated. The bank is relatively a bank recently. Loan principal settlement period, so many dealers deal with the price reduction in order to return the funds.

The darkening rate of new cars has increased, and the use of used cars has greatly reduced profits. In particular, some luxury new cars priced at more than 1 million have also taken descent measures because they are facing new issues, causing increased pressure on used cars and having to cut prices.

Wang Meng introduced that due to changes in the industry, the attitude of supply and demand has changed significantly. The condition of the used car industry in Beijing three years ago was "acquisition difficulty and easy to sell", and with the increase of the total amount, especially the limit and the "limited environmental protection" in the surrounding area of ​​Beijing, the total group of high-end used car users was purchased. With a decrease in consumption enthusiasm, it can be maintained relatively stable through the stimulation of price cuts.

In addition, the reporter also learned that at present, over 50% of the city's luxury second-hand car purchase groups are using the old-for-old way, mainly the retention of licenses, and there are economic considerations. General replacement of 2 to 3 years of quasi-new models, and then use 6 years to sell to other provinces and cities, during this period the best use of cost-effective. "For example, a university teacher, Mr. Wang, purchased a Audi Q5 top-end used car at the end of 2010. The vehicle traveled 12,000 kilometers, at the time the duty-paid price was 670,000 yuan, and the current purchase price was 500,000 yuan, which saved 170,000 yuan. It is expected to use until 2015. In accordance with the current market analysis, the minimum price for the purchase of this vehicle at the time of this year should be around 350,000, compared with the depreciation of 17,000 yuan for the purchase of new cars for 2 years and the depreciation of 150,000 yuan for the basic condition of used cars for 3 years. Consistent." Sales staff told reporters.

Wang Meng suggested that consumers currently have a good opportunity to “Taobao” to the used car market, but users in the Beijing area recommend buying a used car for two to four years, and try not to choose a model more than six years old to avoid the difficulty of selling due to environmental issues. Convenient price conversion, the higher the value of the higher the depreciation ratio of used cars, generally 500,000 to 1 million new cars, depreciation in 2 years or so in 25% to 30%, 45% in 35% to 50%, some unpopular Even more cars, Beijing's vehicles travel within an average of 15,000 kilometers per year, if the mileage is too much, or there are some small accidents in the vehicle value will be derogated.