From the sales data in 2014, the overall growth of China's auto market has entered a “weak periodâ€, and “restricted purchases†and “limited lines†have gradually changed the car lifestyle of ordinary people, while the production and sales of new energy vehicles have ushered in rapid growth. The new energy auto industry faces both “opportunities†and “challengesâ€. The contradictions between the country’s strong promotion policies and the popularity of new energy vehicles have become hot topics in the past year. Zheng Gang, general manager of Beiqi New Energy, believes that the development of new energy vehicles is an inevitable trend. In the future operation and operation of enterprises, it is necessary to introduce Internet thinking into it, conduct online marketing online, and establish a new energy vehicle franchise experience store offline, online and offline. Combine to form a complete sales chain. Motorcycle Seat Parts,Honda Cub Seat Cushion,Custom Cub Motorcycle Seat,Honda Super Cub Seat ZETHS Vehicle Technology Co.,Ltd , https://www.zethscn.com
Facing the complex and ever-changing automobile market environment, Zheng Gang analyzed: China's auto market began to transition from emerging markets to mature markets. Not only the market is developing fast, but also the demand for auto consumption is changing rapidly. Auto companies should take the initiative to adapt to this change. In the context of the global economic crisis, the global automotive industry will shift to China and some emerging economies. For the Chinese automotive industry, it has brought a very rare historical opportunity. Among them, accelerating the research and development and promotion of energy-saving and environmental protection technologies and new energy vehicles is a general trend. In the past 2014, with the direct promotion of national and local preferential subsidy policies, the sales of new energy vehicles in some large and medium-sized cities increased rapidly, with annual sales reaching 75,000 units, more than double the cumulative sales in the past five years. China has surpassed Japan and is second only to the United States to become the world's second largest new energy vehicle market.
For the development of new energy vehicles, Zheng Gang believes that: First of all, the development of new energy vehicles should focus on independent innovation capabilities. For example, Beiqi New Energy Co., Ltd. has established the Beiqi New Energy Automobile Research Institute, and strives to build a high-level domestic new energy vehicle technology research and development. base.
Second, do a joint venture and cooperate to make world-class products with a global vision. We must have a global vision, actively go out, and carry out various forms of technical cooperation with domestic advanced enterprises, to establish joint ventures, increase technology sources, expand development space, and exchange international and domestic cooperation for the great innovation of China's electric vehicle industry.
For the future development direction of the electric vehicle industry, Zheng Gang believes that electric vehicles not only need good products, but also need good infrastructure, good business model and good after-sales service. In the business operation, the Internet thinking was introduced into it, network marketing was carried out, a new energy vehicle franchise experience store was established, a time-sharing leasing company was established, and a car-selling and leasing extension system was expanded. These innovative attempts have integrated organizational, channel and brand services, combining online and offline to form a complete sales chain.
Zheng Gang also pointed out that China's car ownership has also grown at an alarming rate and will further expand. The development of new energy vehicles is an inevitable trend. It needs time, location and people. In general terms, it is "national strategy + energy security + environment." Protection + technological progress + industrial policy + market demand.
Zheng Gang proposed the next step of BAIC New Energy: actively embrace the Internet and use Internet thinking to promote the innovation of the North China's institutional mechanism and industrial transformation and upgrading. For the upgrade of user needs, the investigation and recovery of the traditional car is fundamental, with the user as the core, the idea of ​​design-driven integration and innovation. In addition, it is necessary to re-combine user needs and pain points, which is an opportunity for the development of new energy vehicles.