Resigning the old and welcoming the new, the development of the automobile industry and the advancement of the market will usher in new challenges in 2015. The China Economic Net Auto Channel will take you a bird's eye view of 2015 from a unique perspective. GR (SHANDONG) NEW MATERIAL CO., LTD , https://www.grmaterial-film.com
Self-improvement is a long-cherished wish of the Chinese people for decades. However, from the current situation, the self-reliant enterprises are not the “Imperial Republic’s eldest son†FAW Group, which is highly anticipated by the Chinese people, nor the “Old Second Automobile†Dongfeng Group and the SAIC Group, which is a joint venture between Volkswagen and GM. It is a long-term private enterprise, Great Wall Motor and Geely Automobile; it is a relatively weak joint venture of Changan Automobile; it is not a vain, long-term focus on Wuling.
In 2014, the sales of self-owned brands reached 6,241,900, a year-on-year increase of 10.9%, accounting for 33.9% of the total sales of passenger vehicles, and the occupancy rate decreased by 0.6%. Wuling, Changan, and Great Wall ranked the top 10 in terms of independent sales, and the sales of passenger cars totaling more than 4.4 million vehicles accounted for 70.5% of the total sales of self-owned brand passenger cars.
Compared with the excellent performance of Changan, Great Wall, Geely, BYD and other enterprises, the long-term high hopes of giving money to people, such as FAW, Dongfeng, SAIC, etc., in the independent sector, are not inferior. less.
The industry has questioned the sound of rickets for a long time. "Relying on the joint ventures such as Volkswagen, General Motors, PSA and other big earners, why is it that they are not doing well? Fighting policy resources, is it better to go to the Great Wall and Geely, which is the beginning of the 'Wild Road'? It is better than not to fight for people's wealth and material resources. Changan, which is promoted by such a strong joint venture background, year after year, is shouting and pushing for autonomy, but the number of cars coming and going is far from satisfactory."
"The focus is not enough." In the view of Xue Xu, a professor at the School of Economics of Peking University, it seems that the big group of Tianshi, Dili, and Renhe has not been able to enter the autonomy sector for many years. The crux of the problem is still itself. "The big group should be grounded, not talking about it. The strategy should be clearly focused, and the products should not be patched together, so we must improve R&D."
In fact, talking about the focus, from the successful people such as Changan, Great Wall, Wuling has been fully effective.
Great Wall Motor, pickup truck started, but for many years as strong as focusing on SUV, Lei did not move, never jumped into the wind. Not only has Haval H6 topped the SUV sales list with its monthly sales of over 30,000 units, its Haval brand, which focuses on SUVs, has also been recognized by consumers.
Changan Automobile, although it is a state-owned enterprise, its joint venture resources are far less than FAW and SAIC. In its own sector, it also insists on focusing on SUVs and MPVs like the Great Wall Motor. Not only did it have excellent performance last year, the CS35 and CS75 in the first month of 2015 also achieved 22,000 and 1.57 million units in a single month. In particular, it is necessary to emphasize that in the field of autos that have been weak in the past, Changan Yidong not only sold about 150,000 vehicles last year, but also achieved 22,000 vehicles in January this year.
Wuling does not need to say that in 2014, Wuling Hongguang sold an average of 62,500 units a month, which is a leader in the entire passenger car market.
In contrast, FAW, Dongfeng, SAIC, etc., while the product line is single, there is also a lack of clear positioning and fist products. As Xue Xu said above, how to be more grounded is a topic that big groups need to reflect.
"There is no embarrassment, that is, doing the things that should be done. After several years of adjustment, the key issue for Changan's solution is to rationalize the ideas and clear positioning in research and development, products, strategies, etc. One does not blindly follow, the second insists on SUV, MPV. Development strategy." Zhu Huarong, president of Changan Automobile, told the China Economic Net reporter.
At present, the new leadership team of SAIC has made a high-profile statement that development independence is regarded as the first element of enterprise development. At this point, whether the large-scale independent sector can truly be self-sufficient is the most worthy aspect of the Chinese auto market in the new year.