China's largest bearing manufacturer enters Indian market strategic shift

Wafangdian Bearing Group (Wazang Group), the leading company in the Chinese bearing manufacturing industry, announced the establishment of the Wazhou Group India Company in Mumbai on the 16th and plans to establish a complete manufacturing base in India within two to three years.

Zhao Yang, deputy general manager of Wazhou Group, said that entering the Indian market is an important part of the Group’s global strategy. The Group’s business in the Indian market will focus on the sales and production of medium and large-sized bearings, serving major steel, mining, petroleum, wind turbines and cement. Equipment manufacturing industry.

Zhao Yang said: “The rapid development of the Indian market is one of the most important long-term strategic markets of the Axis Group. The Group has long-term considerations and plans in the Indian market. The establishment of the Axis Group India Company is only the first step in a long-term strategy. In the determination of the Indian market, our ultimate goal is to achieve the greatest degree of manufacturing and service access to the Indian market."

Zhao Yang believes that India's market demand is similar to that of China, and rapid development will occur. Large and medium-sized bearings are the strengths of the Wazhou Group. For the Indian market, which depends on imports, the Group has advantages in product cost performance and delivery time.

Zhao Yang revealed that the strategy of the Axis Group has been transferred to the international market, and its Indian company is the second overseas operating entity established after Cologne, Germany.

Dahl, a vice president of Wazhou Group, an Indian company, said that because the Group's products are sold to many countries in the world, it is impossible to make a big investment in every country, and the key investment in the Indian market can cover other countries in Southeast Asia and South Asia as an export base.

At present, Wazhou Group India will provide 5,000 kinds of industrial bearings, and ultimately provide 15,000 kinds of bearing products, to achieve 50 billion rupees (1 US dollars rupee 45.4 rupees) sales revenue, and plans to provide other gas bearing companies in India supply chain solution.

It is understood that the Wazhou Group was founded in 1938 and is the earliest and most comprehensive bearing manufacturer in China. It ranks seventh among the world's peers. The group has 22 production bases in China and its products are sold to more than 80 countries in the world. This year, the country’s sales revenue is expected to reach 6.6 billion yuan, and it plans to reach 20 billion yuan in three years.