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Recently, the General Administration of Customs announced that more than 10,000 imported BMW, Volvo and Porsche vehicles are facing recalls due to safety hazards. Not long ago, Dongfeng Honda announced the recall of more than 130,000 2018 Thinker (CR-V) vehicles. In recent years, the recalled imported automobile brands not only have Mercedes-Benz, BMW, Audi, etc., but even luxury brands such as Rolls-Royce and Bentley have not been spared. What does the frequent recall of imported cars mean?
“The main reason for the recall is due to defects in the products.†The relevant person in charge of the Defective Product Management Center of the State Administration of Market Supervision told the reporter that the defects are caused by the design, manufacture, identification and other reasons in the same batch, model or category of products. There are widespread unreasonable risks that do not meet the national and industrial standards for the protection of personal and property safety or other dangers that endanger personal and property safety.
The well-known high-altitude airbag incident caused only 278 injuries and 15 deaths in the United States, making it the largest car recall in US history. The recall involved about 100 million airbags around the world, including 19 auto companies such as Ford, Volkswagen and Tesla. The continuous recall and compensation made Takata overwhelmed and had to file for bankruptcy protection.
Last year, China's major auto product producers implemented a total of 251 recalls of defective auto products, recalling 22.848 million defective vehicles, a year-on-year increase of 77%, marking a record for four consecutive years. Among them, the number of recalls involved in the Takada airbag incident accounted for 49% of the total recalls of the year, and the joint venture brand was more seriously affected by the airbag.
For the automotive industry, it is not necessary to "talk about the recall and change color" because the recall is only a defective product. The relevant person in charge of the State Administration of Market Supervision said that the voluntary recall and quality issues are not necessarily related. Some products are limited in design or production at the time of science and technology or cognition. Although they are in compliance with laws or industry regulations, the products have entered. After the circulation field, it is discovered that there may be problems. Eliminating potential risks or hidden dangers through voluntary recall is a manifestation of active responsibility, and is a measure to continuously improve product quality, provide protection and better experience for consumers; if it is in public opinion or country Under the intervention of the relevant departments, the passive recall has to be implemented. The damage will not only be the interests of consumers, but also the brand itself.
At the same time, although the number of imported car recalls has increased, the sales volume has not risen. According to the statistics of China Association of Automobile Manufacturers, from January to April, sales of German, Japanese, American, Korean and French passenger cars reached 1.667 million, 1.353 million, 881,000, 347,000 and 138,000. The vehicles accounted for 20.82%, 16.89%, 11%, 4.34% and 1.72% of the total sales of passenger vehicles respectively. Compared with the same period of last year, except for the sales of American brands, the sales of other brands have increased slightly.
“The recall is a good thing and should be treated normally.†Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, believes that frequent recalls also illustrate the importance that foreign automakers attach to the Chinese market.
It is worth noting that in the tens of millions of recalls in our country, the recalls of the various departments are very different. Among them, the Japanese car companies recalled the largest scale, and the self-owned car companies recalled the smallest scale.
In this regard, industry experts said that the number of self-owned car companies recalled is small, on the one hand related to the continuous improvement of the quality of independent brand cars, the problem of defects has been declining year by year; on the other hand, many excellent companies have already taken the initiative to recall as a product An important part of life cycle quality management is incorporated into the quality management system. Domestic self-owned brands do have a certain gap with foreign-funded enterprises in terms of production technology, production standards and processes. This is also the main reason for their inconsistency with foreign brand recall standards. The overall product management system of independent brand car enterprises is still to be improved.