Corn self-propelled machine: market expects cooling

Last year's agricultural machinery market, self-propelled corn machine is a well-deserved star of the year. In addition to increased government support, product performance has become increasingly stable, and sales have soared, companies have also placed high hopes on sales of corn self-propelled vehicles in 2011. At the beginning of this year, the corn self-propelled machine market was filled with unprecedented optimism. When many companies set up annual sales plans, the number of corn self-propelled vehicles has more than doubled. Many companies that have taken a wait-and-see attitude toward corn self-propelled vehicles have also engaged in high-profile intervention this year, playing the corn self-propelled machine.

However, just over the past six months, companies suddenly became cautious. The market is still optimistic, but may not be able to reach the expectations of the beginning of the year, which has become the company's unanimous view of this year's corn self-propelled machine. What happened in a short period of six months suddenly caused many companies that had been excited about to become "rational"? This year's corn self-propelled machine market will come out of what kind of trajectory?

The upward trend is still back in the market. Last year, the self-propelled corn harvester, a product that was once trapped in the bottleneck of technology and market, almost “changed overnight” and became a “cash” in the field of agricultural machinery.

Agricultural machinery departments at all levels have raised the level of corn harvesting as a key task on the agenda. In the Catalogue of Agricultural Machinery Products Supported and Promoted by the State, the number of self-propelled corn machines has increased significantly; Shandong has become the first province of corn harvesters, and the machine yield has exceeded 71% in one fell swoop; various localities have introduced policies and measures to increase the level of corn harvesters; Within a year, live demonstrations related to corn self-propelled vehicles across the country held dozens of games. At the same time, sales of corn self-propelled machines have soared. Only John Deere, Shandong Jinyi and Luoyang Zhongchou received nearly 3,000 sets of four lines of corn self-propelled machines sold in the Northeast market. Companies such as Hengyuntong, Juming and Ferguson also gained significant gains in the Northeast market last year.

The sales of corn machines for the 3 lines and 4 lines for the development of the Huang-Huai-Hai area have also rapidly increased. Hebei Zhongnong Boyuan (former Yucheng Boyuan) last year sold 1400 units of three lines (including four lines) of self-propelled corn sold in the region. In addition, Jinyi, Zhongshou, Sanzhong, Zhonglian, etc. In this area also achieved a good sales. According to industry sources, the market for corn self-propelled machine in the region is still only at the initial stage.

From this point of view, the optimistic estimate of the market by various companies at the beginning of the year seems to be justified. However, in the first half of this year, the market of many wheat harvester manufacturers suffered from cold, making agricultural machinery companies more cautious in making decisions in the second half of the year. In the wheat machine market in the first half of this year, Foton Lovol Heavy Industry was the biggest winner. Originally living in a monopoly position in the industry, this year's wheat harvester sales and market share continued to rise.

At the same time, after a year of hot sales, the market seems to gradually return to rationality. Many companies have reported that at present, the performance of corn self-propelled machines in Heilongjiang, Jilin, and Liaoning markets is almost the same as last year, and the total market capacity is about 5000-6000 units, and the enthusiasm of farmers for buying has cooled.

However, in the long run, “the potential is huge and the long-term bullish” remains the main theme of the corn self-propelled market. This year's corn machine market does not rule out the possibility of continued explosive growth.

Luo Songlin, deputy general manager of Luoyang Ferguson Machinery Equipment Co., Ltd., introduced that from the end of June, farmers had called on the phone about the situation of corn self-propelled vehicles almost every day. “Almost 200 units have been sold so far. According to this calculation, there are expected to sell 500 to 600 units throughout the year, which is almost double the number of the same period last year.”

According to Ning Xuegui, general manager of Shandong Jinyi Company, in the long run, the corn machine is still the agricultural machinery product with the most growth potential in China at present. Although Jinyi’s expectations for the market are also reduced compared to the beginning of the year, production will still be at the beginning of the year. Planned. This also reflects Gengyi’s long-term commitment to the high corn self-propelled market. Following the success in the Northeast market last year, Jinyi entered the Northeast and Huang-Huai-Hai markets across the board this year, and proposed a grand sales target. The Daqing plant has also been fully put into production. Ning Xuegui stated that last year, Jin Yi’s wheat machines and corn machines had been out of stock due to insufficient production capacity, affecting the interests of enterprises to some extent. Since last year, the related production capacity of Gold Billion has been further improved and will be able to respond to market changes with stronger capabilities.

With the "post-mortem" reputation, the agricultural machinery giant, Foton Lovol Heavy Industries, who is apt to hit "combination boxing", has also made a high-profile visit to the corn self-propelled machine this year. At the mid-year business conference in June, Revo exhibited four corn lines and three lines of corn machines for the Northeast and Huang-Huai-Hai markets. Although its market strategy is still relatively conservative in the short term, the addition of Lovol may change the current market pattern of corn self-propelled vehicles.

Northeast China Stabilization The Central Plains competition may be aggravated by the Northeast market last year. Deere, Zhongshou, Jinyi, and Hengyuntong all performed well. Among them, the Deere 6488 corn harvest has sold over a thousand in the second year of its official debut, and it has become the leader of the four-line corn self-propelled machine. Market analysts analyzed that Deere’s advantage is still difficult to shake this year, and apart from Zhongshou, Jinyi, and Hengyuntong, companies in the 4th line sector that have not yet had enough influence have joined. This year's Northeast market will show steady growth and increase, and the market structure will hardly change in the short term.

While in the Huang-Huai-Hai area where the 3rd line is mainly used, although Zhongnong Boyuan has obvious advantages at present, the market structure is not stable in the long run. Last year, Zhongyuan Boyuan sold about 1400 units, which accounted for 54% of the regional market. However, the speed of Bo Yuan’s expansion seems to be insufficient to “see” the growth of market demand.

“Huanghuaihai region has huge market potential and strong demand.” Song Songlin, deputy general manager of Luoyang Ferguson, said, “More critical is that in addition to Shandong and Hebei, which has just emerged this year, Shanxi, Shaanxi, Gansu and even Henan, the market The potential is far from being opened."

This statement has been further confirmed by the old state-owned enterprise Luoyang Zhonghe. Luo Yuchun, general manager of Luoyang Zhongsheng Company, stated that compared with the market situation that is difficult to judge in the northeast, the situation in Huanghuaihai market is relatively clear this year. Zhongsou’s sales target in the Huang-Huai-Hai area this year is set at 800-1000 units, which is an increase of 4-5 times from last year. Its market confidence is evident.

Shandong Shifeng Group, one of the largest agricultural machinery manufacturers in China, is preparing to enter the market of corn self-propelled machine in the Huang-Huai-Hai region this year. Zhao Taiming, general manager of Shifeng Group Agricultural Equipment Co., Ltd., said that the 3 rows of corn self-propelled machines independently developed by Shifeng had already been tested for more than 100 units last year and the response was good. The sales target for this year was set at 500-600 units. When the wind has a strong capital, strong product self-control capabilities and a mature sales network. Following Deere and Loewo, another agricultural giant made a high-profile "landing" in this field. Plus, the companies in the middle of gold, medium income, giant, and medium-sized enterprises, which have already had their place, have continued to increase. The future of corn is self-propelled. Changes in the market structure seem inevitable.

However, the short-term advantage of China Agriculture Bo is still very obvious. Shao Qun, deputy general manager of Zhongnong Boyuan, said that the corn machine market has a promising future. In the area of ​​3 lines, Zhongyuan Boyuan has already gone ahead. After being subordinated to China Agricultural Resources, Zhongnong Boyuan has acquired a solid capital, a more scientific management model, and a stronger product research and development capability. As a company specializing in the production of corn machines, the reorganized Boyuan is not satisfied with the status quo.

"Boyuan is based on 3 lines of machines. It has been done for many years. Now that the products are very complete, innovation is still our top priority." Shao Qun said, "We have developed this year based on different market needs. The corn recycling machine with straw recycling has a good market response, and it has sold more than 150 units and sold only 40 units in Qingyang City, Gansu Province. Increase a part of income, so it is very popular with the market.” Shao Qun said, Bo Yuan's strategy is to continuously improve product quality, improve product details, while paying attention to the new needs of the market, new changes. "The market ranking must pay attention, but must pay attention to the product quality and the user's demand."

Shao Qun believes that the technical quality of corn self-propelled machines has been greatly improved as compared with the past, but there is still much room for improvement in terms of product operational efficiency, reliability, technological content, and the degree of integration with agronomy and agronomy. Self-propelled machine companies still have a long way to go.