Obvious transitional car buying trends, Beijing's middle class movers turned to low-end models

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In the first 20 days of July, the sales volume of new cars in the Asian city increased by 11% compared with the previous month. The proportion of newly-signed new licenses on the total number of new cars increased from 11% at the beginning of the year to 58%.

With the invalidation of the first lottery code, the real spending power of the Beijing Shake car was released. The reporter learned from the car market of Beichen Asian Games Village that in the first 20 days of July, the sales volume of new cars in the Asian city increased by 11% compared with the previous month. The percentage of newly-signed new cards on the total amount of new cars increased from 11% at the beginning of the year to 58%.

In the second half of the year, the code for the corresponding batch will be invalidated on the 26th of each month, and the successful bidders will quickly release the hard-won license plates. However, this is not enough for the auto market to reproduce the popular market, and the sentiment is still strong. Yan Jinghui, deputy general manager of the car market in Beichen Asian Games Village, revealed that the proportion of indicators released during the current period was only 40%. Many consumers have shifted to low-end economic models in order to retain the soon-to-be-discarded purchase index and the trend of transitional purchases has become apparent.

BMW 3 Series straight down 70,000 yuan, Dongfeng Nissan Teana has a total discount of 33,000 yuan, Kaimeirui's preferential rate has expanded from 29,000 yuan to 31,000 yuan, and Skoda Haorui has a discount of 26,000 yuan. From June, many 4S stores A tempting promotional advertisement was produced, which contrasts sharply with the firmness of the car price at the beginning of the implementation of the purchase restriction policy at the beginning of the year. Shanghai Volkswagen 4S shop sales manager told reporters that the recent preferential efforts have been enhanced, mainly due to the poor sales of some dealers in the previous period, I hope to increase sales efforts to sprint the first half of the sales task. In July, the discount rate for the 80% price concession vehicle model in the Asian Games Village Auto Market increased, 80% increase model reduced the price increase, and the low-end used car sales price increased.

However, on the whole, the price level of this year is still slightly higher than the same period of last year. “In June and July of last year, it was the off-season of the auto market, and the price cuts in the auto market followed the wave. The margin and scope of this year's auto market should be smaller.” Mr. Lin, who had just shaken up the number last month, has been shifting the market for several days, carefully comparing Several of his favorite models, found that the bargaining space is very limited. "Still wait, anyway, the lottery code is effective for half a year. Maybe the car price will be able to come down in a few months." His idea represents the current general attitude of the successful applicant.

Ms. Shen, who just bought a Touran, also told reporters that the car price has almost no concessions, but she also contented herself with the price increase of 10,000 yuan at the end of last year. "I was the first batch to sign, and I won't wait until I see that the code is going to expire. It's better to book the car early."

How many successful bidders abandon cars? The feedback information the reporter visited the market received was that only a few people actually abandon the qualifications for purchasing cars. The main reason for the wastage of the Yaohao indicator is that the whole family mobilized collectively to participate in the Yaohao. Some entrants have no choice but to wait for a shot, but they tend to choose transitional low-priced models such as low-end economy cars, minibuses, and 20,000 to 30,000 cheap used cars.

“Most of the lotteries are purchasing cars on behalf of the family, and the economic models have become dominant.” According to Yan Jinghui, there are two types of transitional car purchases. One is that brand loyalty is too high and the hot models, such as death, are tight, and they are reluctant to raise prices. Car; Second, people who are more impulsive and participate in the Yaohao have less economic strength. These two kinds of people can only buy license plates on cheap cars first, and then change cars when conditions are met.

According to the trading record of the Asian Games Village Auto Market, the purchase of new economic vehicles with a displacement of 1.6 liters or less in the first 20 days of July increased by 18% from the previous month. Consumers who purchased second-hand cars with the Yaohao indicator increased by 3% from the previous month. Consumers who bought used cars under 30,000 yuan accounted for 61% of the total number of used cars purchased by Yaohao.

Consumption reminds the car to sprint for the last sprint to leave enough time for inspection. In July, the car buyers who bought the car, there are no lack of the last sprint of the first lottery winner, but this will take certain risks, because the car is not a shake number to pay the car on the same day It is necessary to ensure that the cards are valid but the examination procedure is completed on the same day.



Market participants reminded that nowadays hot models need several months to mention the car. Fortunate people who shake the number can't wait too long and wait for the time to pick up the car and handle the license plate so as not to miss the hard-won license.

According to statistics, in the first half of this year, Beijing sold 154,000 new cars, which was 59.2% lower than the same period of last year. The proportion of sales in the first half of the country also fell by 3% compared with the same period of last year. "It is expected that sales volume will increase in the second half of the year, but even if it maintains a scale of 33,000 vehicles per month, new vehicle sales will only reach 350,000 units in the year, which is much lower than the 500,000 expected at the beginning of the year." Yan Jinghui said that pressure is placed on the inventory of dealers in Beijing. Not too big, there is limited space for further sharp declines in vehicle prices. Under the pressure of halving the sales scale, dealers will also ensure profitability. Consumers' expectation of price cuts for new vehicles in the second half of the year should not be too high.