For the first time exceeded the number of Mercedes-Benz BMW imported cars

A few days ago, the reporter learned from China Imported Automobile Trading Co., Ltd. that the brand data of the imported car that was just released in April showed that in April, the imported car market still increased significantly, which is in stark contrast to the declining domestic passenger car market.

The data shows that the number of imported cards on the imported vehicles in April reached 66,771, which was a decrease of 15.1% from the previous month and an increase of 34.1% year-on-year. The import vehicle market was generally stable, but it has already gone beyond the growth pattern of 2009 and 2010.

Cui Dongshu, an expert in the automotive industry, believes that due to the high requirements of imported cars to build stores and the high risk of capital, with the large expansion of imported car channels this year, the number of imported cars in transit has increased. The rapid growth of the imported car market over the years has brought about huge risks. Cui Dongshu said that once the market turmoil, it is prone to bubbles.

BMW tops Mercedes-Benz

According to statistics from China Imported Automobile Trading Co., Ltd., in April, the number of imported vehicles on board reached 66,771, of which 25,203 were imported cars, an increase of 39% year-on-year. The growth rate of large-scale, compact, and small-sized passenger vehicles exceeded the overall growth rate of imported vehicles, with the highest growth rate of small cars reaching as high as 203%, and that of medium-to-large cars as low as 10% year-on-year. It is the only negative growth model.

From the brand point of view, ultra-luxury brands still grow fastest. The growth of luxury brands surpasses that of the overall market and remains the major driving force for the growth of the imported vehicle market.

However, it is worth noting that the top three ranking adjustments, including BMW, Mercedes-Benz, Subaru on the amount of luxury brands in the top three. The BMW brand replaced the Mercedes-Benz, which ranked first for several consecutive months, and topped the list. Lexus, due to a variety of reasons such as the lack of availability, fell to sixth. The fourth and fifth places are Volkswagen and Toyota respectively, while Audi, Hyundai, Land Rover and Volvo are ranked 7-10 respectively.

In terms of daily average number of licenses, the daily average of 3,339 units in April was 40.6% higher than the 2374 units in the same period of last year, but this was a month-on-month decline, indicating that although the market has basically maintained stable growth, it has begun to go beyond the growth laws of 2009 and 2010. .

Imported small cars grow up to 203%

From the perspective of the imported car market this year, the small displacement and miniaturization of high-end cars are a trend, while Mercedes-Benz, BMW and other small-displacement cars are popular. April's import card data also kissed Kazakhstan. In the same month, the growth rate of imported small cars was as high as 203%, of which the Mercedes-Benz A-class, BMW M IN I and Mercedes-Benz S-class MART were the three models that jointly promoted the rapid growth of small cars – among which, SM ART increased by as much as 441%. M IN I also increased by more than 100%. The Mercedes-Benz A-class is a 605-brand new vehicle on the market.

In April, the growth rate of large-sized cars also greatly exceeded the overall growth of the car market, which was a year-on-year increase of 77.8%. The Mercedes-Benz S-class license was 2,386 units, an increase of 150% year-on-year, and was the core force of the high growth of the market. The performance of compact cars was good, mainly due to the growth of the Mercedes-Benz B200. In April, 1031 vehicles were sold, a year-on-year increase of 131%. Medium to large-sized and medium-sized cars showed weak performance, far lower than the overall car market. Mercedes-Benz E-Class domestic production led to a significant reduction in imports of E is the main reason for the growth of large and medium-sized cars, the mid-sized market, the Volvo S60 as a new model, in April card 858.

The number of imported M PVs in the month was 3,404, an increase of 29.1% year-on-year. The growth rate was lower than that of imported cars. Last year, ALPHA RD listed 489 vehicles, which accounted for 14.4% of the market share of the month. Mercedes-Benz R 818 on the card, an increase of 82.5%.

In terms of ultra-luxury brands, driven by Rolls-Royce Gust, maintaining a strong growth momentum remains the biggest highlight of the brand's market growth.

Among the subdivision models, the sales volume of imported SU V is still very hot. In April, the number of cards sold on the model reached 38,143, an increase of 31.4% year-on-year. Among them, SU V accounted for 57.1% of the total imported vehicles, an increase of 1.9 percentage points over the whole year of 2010. The market share remained stable, and its dominant position was firm.

The market observed that the primary market has shrunk and the second and third levels have increased dramatically

From the perspective of the regional market, the market share of the top 10 provinces (basically developed provinces) with the highest number of licenses has decreased, and the market share of less developed provinces has increased. In April, the top 10 provinces and municipalities on the market received a total of 42,752 vehicles. The market share was 64%, and the market concentration decreased, indicating that non-primary markets grew faster than the primary market. However, the second, third, and fourth-tier market share increased synchronously, and the second-, third-, and fourth-tier market share increased by 4.8%, 1.7%, and 1.5%, respectively. The increase in the secondary market share was particularly significant.