Custom chemicals are chemicals that are made specifically for a particular customer.
Customized Chemicals,Potassium Thiocyanate,Potassium Hexafluoroposphate,Ammonium Bicarbonate Food Grade Wuxi Volksky New Materials Co.,Ltd. , https://www.volkskychem.com
After the National Day Golden Week and the double eleven promotion bombing, another promotion peak year-end promotion entered our sight. Closer to the year, many people are worried that the price increase of the lamps will be bought years ago. For the brand lighting companies, this is the last stroke of this year, and the rest of the time is their sprint. So how do lighting brand companies play the last glimpse of this year?
First, the lighting companies need to be on the price of real Kung Fu consumers have become accustomed to a variety of business promotions, ordinary price promotions can not attract their attention. Many merchants have raised their prices and discounted them on a virtual basis. This has not only brought about a bad market sentiment, but also gave consumers a distrustful attitude. Therefore, the lighting companies that are preparing to do the year-end promotion must make real discounts so that consumers can see sincerity.
Double 12 just passed, ending at the end of the year, the major stores are naturally shopping in the end. In the mid-December promotion, some people earned a lot of money, and of course some people were empty. However, Christmas and New Year's Day are close at hand. As a year-end battle, it is necessary for the lighting companies to do more work on the price, so that consumers can get real benefits, and the company itself can also establish itself through this promotion. The corporate image of the land, occupying more market share.
Second, lighting companies to carry out diversified promotions is based on discounts, price cuts as a means of promotion is not enough. A single promotion means can cause consumers to get bored and reduce the effectiveness of publicity. Lighting companies should innovate and promote means according to their own circumstances. For example, some lighting companies will launch new products at the end of the year's shopping peaks to attract consumers' attention. In addition to these in-store promotions, lighting dealers can also organize some off-site promotions and set up targeted promotions. Use some peculiar and attractive methods to display in places where people flow relatively concentrated, send coupons and gifts on the spot, and take the opportunity to promote the promotion activities in the store. The way of joint promotion outside the store is based on the sales volume over the years. The effect is also good.
Third, the lighting companies should monitor and implement the end of the year's promotional programs and activities, can you carry out the year-end promotion? In fact, this is totally inadequate. The ultimate success of the year-end promotion is in execution. Many lighting companies have developed detailed sales methods, and then when they visit the store, they find that the results are not satisfactory. Some dealers will not be ideal because of the one-year sales situation, and they are willing to make some small profits, actively reduce the promotion efforts, and retain the promotional items donated by the company, and sell them together when they are sold in the coming year. In this way, the company has paid for it and has not received any revenue. Therefore, lighting companies should pay attention to the implementation of dealers in the promotion of promotional activities, the need for agents to have appropriate supervision and reward and punishment mechanisms.