Let users become new advocates for sales of Fengshen’s word-of-mouth marketing

The fact that word-of-mouth marketing has risen suddenly has already been verified under the circumstance that consumers gradually become numb and even disliked the effects of various marketing methods. With the expansion of the influence of word-of-mouth marketing, word-of-mouth marketing has already penetrated into various industries: automotive, IT, digital, consumer-oriented, real estate... In terms of the automotive industry, word-of-mouth marketing has become one of the indispensable brand promotion methods. However, the traditional user testimony marketing has been unable to meet the needs of major auto makers, and exploring the new way of word-of-mouth marketing has become their most important topic. Recently, Dongfeng Fengshen held the “Aeolus Home” user selection event as a new idea for word of mouth marketing.

It is understood that the Dongfeng Fengshen “Aeolus Home” user selection activity was formally launched in the country in early November. The main target of the selection was an excellent family that purchased more than one Aeolus product. This is also Dongfeng Fengshen’s faithful “Dongfeng fan” and “ "Aeolus powder" feedback again. After the event information was released, users from all over the country actively signed up and submitted touching stories between them and Fengshen. After a series of screenings, seven families emerged as the final winners. They not only won the rich prizes provided by Dongfeng Fengshen, but also four award-winning user representatives also visited the Guangzhou Auto Show Dongfeng Fengshen booth to jointly witness the debut of the new flagship model A60 from Fengshen, which can be described as fame and fortune!

During the Guangzhou Auto Show, reporters interviewed several winners of the Aeolus home. After in-depth understanding of their car purchase story, the author has a new understanding of Dongfeng Fengshen's word-of-mouth marketing. Mr. Wang from Guangdong not only bought his own family of five Aeolus. Under his recommendation, there were six other friends who became owners of Aeolus. They were hailed by riders as spokespersons for the owners of Aeolus; Sincerely comparing the light and the light, Nairn interprets the arrival of the Ancestral Hall, and finds that the quality of the Aeolus is indeed excellent, and bought 3 Aeolus cars in one breath.

The application of Dongfeng Fengshen to user word-of-mouth is not limited to the dissemination of testimonials, and it has exerted the advantages of word-of-mouth communication among users, allowing users to become the best sales of Dongfeng Fengshen. According to Dongfeng Fengshen person in charge, let customers like to share the happy experience in buying a car and using a car, and guiding people around to purchase Aeolus products is a successful word of mouth marketing. Now, word of mouth marketing has gradually become an important marketing tool for Dongfeng Fengshen. It spends less money than traditional advertisements. It spreads fast and spreads word-of-mouth using product sales. According to a survey, a satisfied customer can trigger 8 potential sales, at least one of which can be traded; an unsatisfied customer can affect the purchase intention of 25 people, and the importance of word-of-mouth marketing is self-evident.

Creating a good user reputation depends on two things: the quality of the product itself and after-sales service. From the feedback of Aeolus's award-winning users, they are the people who understand the car. Choosing Aeolus products is precisely because of the recognition of product quality, and they truly realize that the Aeolus has a large space, high safety factor, and power in the process of using the car. Good features, this is also an important reason why they recommend to people around them. When it comes to after-sales service, Dongfeng Fengshen advocates the concept of “service leadership”, wins the trust of customers through the “satisfaction with home” service, and builds the service into the important value characteristics of the Dongfeng Fengshen brand and the core competitiveness of the company. The user of Fengshenzhijia said that Dongfeng Fengshen's after-sales service is particularly worry-free, and no matter what the problem will be solved quickly, it truly “thinks what the user thinks and hurries the user”.

Automotive word-of-mouth marketing is not only a concept, but has become more and more indispensable. Good quality and satisfactory service are the basis for winning a good reputation, and the accumulation of good reputation is a long-term and continuous process. Consumers have their own opinions and opinions, and they are more willing to believe the true feelings of the owner than the vendor’s self-proclaimed propaganda. Really good products can only penetrate into every family.