· Refuse to mention the countdown to the Audi dealer association to issue a letter to compromise

According to the "Securities Daily" reporter recently learned that on November 30, the Audi Dealers Association sent a letter to the dealers said that according to the investigation and mapping of Audi dealers, the current inventory pressure of various dealers is huge, the association believes that each distribution According to the actual situation of the enterprise, the store can decide the number of vehicles to be picked up from December 1 of this year, and reduce the inventory factor 1 to a reasonable range of the industry: no higher than 1.0.
An Audi dealer told the Securities Daily that although some Audi dealers have stopped picking up the goods and plan to increase the price of Audi's entire model to show resistance, the Secretary of the Audi Union has "not caught the plane". By absentee negotiation, it is conceivable that the unequal brands and dealers will meet with each other.
The association’s momentum is undoubtedly compromised.

A letter to the letter said that the development of China's automobile circulation industry has entered the "micro-growth" era. According to the investigation and mapping of the Audi dealers, the current inventory pressure of various dealers is huge. On the one hand, loss sales become the norm. On the one hand, in order to complete the “performance appraisal” of the main engine factory, it was forced to unreasonably mass-sell the vehicles, which led to the inventory of the dealers in each dealership shop has seriously exceeded the normal and reasonable inventory ratio of the industry, which seriously hampered the funds of various stores. In the long run, it will not only damage the industry. Healthy development, but also will damage the rights of Audi owners and potential customers.
Based on this, in order to develop healthier and more reasonable car circulation industry, according to the current situation of the industry and relevant laws and regulations, the association said that each dealership can change the current situation of serious and unreasonable malformation according to the actual situation of the enterprise. From December 1 of this year, each dealership store can fully consider the number of vehicles to be picked up according to the actual operating conditions. Before December 31 of this year, each dealership will reduce the inventory factor 1 to a reasonable range of the industry: no more than 1.0. At the end of the article, it is stated that the above claims do not constitute mandatory requirements for dealers.
In this regard, Audi dealers told the "Securities Daily" reporter that the Secretary of the Audi Union was absent from the November 21 negotiations on the grounds of "not catching the plane". At the beginning of the meeting, Audi Global Sales and Marketing Director Feng Derui came to the fore For only two hours, you can imagine the hopes of the unmatched brand and dealers.
Dealers or do the final struggle It is reported that some participating Audi dealers are ready to stop picking up goods, Beijing 24 Audi dealers will stop picking up all. At the same time, a Beijing dealer told reporters that if things continue to deteriorate, they will soon face an increase in the price of Audi's full range of models.
At the same time, the reporter found that some Audi dealers have participated in the trend of price increases, and use the social platform to speak: for special reasons, starting from December 1, Audi's full-line product prices rose 2% to 3%, not a family Store behavior (the general behavior of all Audi 4S stores nationwide to reduce losses). We apologize for any inconvenience!
In this regard, the reporter called a number of Audi dealers, each has a different caliber. Some dealers said that they will not participate in the above-mentioned behaviors, some are still in the wait-and-see stage, and more are that this price increase behavior does exist and has begun to increase slightly. The next step will depend on the manufacturer's policy. It is worth noting that the price increase is based on the original preferential price, and the price increase is 2% to 3% based on the official guidance price.
Some insiders told reporters that whether they are dissatisfied with the business policy of car companies or question the cooperation of car companies, in the end, there must always be someone who wants to pay for the "seven injury boxing method" such as not mentioning the car, clearing the inventory and unilaterally adjusting the price during the running-in period. According to the current situation, who will bear the loss, or wait for Audi's official attitude.

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