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Chang’an Automobile further reformed Hafei’s personnel. Zhang Yanping, deputy general manager of Hafei Motors Group, was “cutted away†from the competent domestic and international automotive sales to only responsible for international sales. The reporter learned that Li Zhi, who came from Changan Automobile earlier this year, has mastered Hafei's sales rights.
Zhang Yanping, the former deputy general manager of Hafei Motors Group, who was responsible for domestic and international automotive sales, will only be responsible for the international auto sales business. Cheng Huoping, former vice president of the Hafei Automobile Research Institute, was transferred to Jiangling Holdings Co., Ltd. as vice president. According to the report, at the beginning of this year, a new wave of personnel adjustments in Hafei Motors has begun. Li Zhi, sales manager of the former Chang’an Auto Area, succeeded Hou Jinkui as general manager of Hafei Motor Sales Corporation. The Li Zhi from Changan Automobile also served as the assistant to the general manager of Hafei Automobile Group, reporting directly to Wu Xuesong, chairman and general manager of Hafei Motors Group. Soon afterwards, Wu Xuesong no longer served as Chairman of Hafei Automobile Group. He only retained the position of General Manager. At this point, the basic adjustment of the ups and downs of the Hafei Motors senior management was completed. Chang'an Group's personnel integration for Hafei Automobile has basically settled the entire personnel adjustment. This means that Changan Automobile has begun to control Hafei's sales and R&D direction. Prior to this, Changan Automobile has completed the collection of leadership and financial rights from Hafei Motors. From the current perspective, the management team of the Chang’an Department has basically mastered the leading departments such as leadership, finance, sales, and research and development of Hafei Motors. The integration of personnel is basically near the end.
At this point, the basic adjustment of the ups and downs of the Hafei Motors' senior management was completed, and the personnel integration of the Chang'an Group for Hafei Motors has basically settled.
Harbin Hafei Automobile Industry Group Co., Ltd. is a key enterprise and R&D base for Chinese automotive and automotive engines. Hafei Automobile Group Corporation was established on March 7, 2006. Subsidiaries include Hafei Automobile Factory, Dongan Power Plant, Dongan Mitsubishi, Dongan Electromechanical, Shenzhen Branch, and Weihai Branch. The existing staff of more than 11,000 people, including senior technical management personnel more than 1200 people. The Group covers an area of ​​1.48 million square meters, with a building area of ​​577,700 square meters and total assets of 11.14 billion yuan. At present, the company’s auto production capacity is 300,000 vehicles/year, and its automotive engine production capacity is 550,000 units/year.
In order to turn a profit, ChangAn Auto will upgrade and optimize Hafei's brand image. Hafei Motor will launch a new logo at that time, and the new logo is expected to be launched around August this year. Whether Hafei Motors' brand image can really be upgraded still requires improvement in product quality and sales network services, and the difficulties that Hafei Motors faces are far more than simply changing the mark. In Changan's 2009 restructuring of Hafei Motors and Changhe Motors, Hafei lost 470 million yuan and Changhe lost 220 million yuan. In the first three quarters of the year, Hafei and Changhe had some degree of improvement, but Hafei still lost 270 million yuan. In view of this situation, Chang'an Automobile has issued 1.5 billion yuan of three-year unsecured medium-term notes in the public data shows that of the 1.5 billion yuan in financing, 200 million yuan will be used to supplement the operating funds from Hafei Automobile and Changhe Automobile; 550 million yuan The yuan stream repays bank loans for both. This means that half of the funds raised will be sent to Hafei Motors and Changhe Auto.
On November 10, 2009, China North Industries Group Corporation and China National Aviation Industry Corporation carried out a strategic reorganization of their automobile business. Hafei Motor Group was integrated into China Changan Automobile Group Co., Ltd. and became a subsidiary of China Changan Automobile Group.