Heat Pump Company: Market Development and Innovation Walking on Two Legs

Summary of contents: At present, China's economy has smoothly entered the 12th Five-Year period. Unlike the past, the 12th Five-Year Plan proposes to vigorously develop new energy sources and increase the scope of application of new energy and attention. In this environment, our country's air energy has been in its own industry for a long period of time.

During the previous 11th five-year period, energy conservation and emission reduction has risen to the height of the national strategy. Li Junfeng, deputy director of the National Development and Reform Commission’s Energy Institute, stated that the new energy industry is expected to be on the path of low-carbon development. New energy has been placed in an important position in the revitalization planning of emerging industries. This is not only the key to energy structure adjustment, but also the actual needs of energy-saving and emission reduction strategies.

In this environment, our country's air energy has been in its own industry for a long period of time. According to statistics from the Heat Pump Industry Association, air source heat pump water heaters have entered the fast track of growth since 2004, and sales have increased from 30 million yuan in 2004 to 1.84 billion yuan in 2008. Sales in 2009 It reached nearly 3 billion yuan. In 2010, this figure was 5 billion. What is surprising is that such a rapid growth rate has occurred without state-related policy subsidies. It can be seen that the air energy water heater has a strong vitality.

For heat pump companies, whether it is a strength manufacturer, or a small and medium-sized enterprise, or just getting started, it is necessary to find out the needs and identify the positioning under the premise of sensitive exploration of consumer demand, and on the premise of ensuring quality, Market development and innovation walk on two legs. The market is standardized and developed, powerful companies can better highlight their strengths, and they are also improving their own strengths and development opportunities for developing companies. Because of fair competition, strength will become a magic weapon for winning the market.

Some industry veterans believe that the long-term development of the air-energy water heater industry should begin with market regulations and market protection. According to dealers from Yunnan, Anhui, and Guangxi, products at various prices flood the market, which has a very serious impact on the standardization and long-term development of the entire industry. According to the analysis of air-conditioner and refrigeration market experts, dealers and enterprises across the industry will conduct self-discipline and protection on market regulation and management, which will bring great confidence to the development of dealers, enterprises, and industries, and it is likely to achieve rapid market expansion. The beginning.

For the heat pump industry, opportunities and possibilities for the industry to take off under fair competition will be even greater. The pace of market expansion under fair competition will also be further accelerated. Some industry analysts have analyzed that the reason why the air-energy water heater industry has not been supported and subsidized at the national level is that the industry is still small. When the market expansion proceeds smoothly, it will inevitably result in an increase in the scale of the entire industry, a greater contribution to the development of energy-saving and environmental protection industries, and the possibility of obtaining support and subsidies from the national level will also be greatly enhanced. Blowout will also be just around the corner.

For dealers, an orderly market development will provide them with opportunities for fair development and competition. Whoever has a better product quality, which company's after-sales service to do better, product technology content is higher, marketing promotion done Better, it is very likely to take advantage of energy-saving and low-carbon, and the “survival of the fittest” will guide distributors to display their powers and develop their own development and markets. The real strength of our dealers will grow with the growth of the heat pump market, and the growth of both the business and the wealth will certainly not be lost.