Jeep made or changed Fiat

Recently, Fiat Group Automotive Co., Ltd., Chrysler Group and Guangzhou Automobile Group Co., Ltd. signed a framework agreement to expand cooperation in the production and sales of passenger cars in China. According to the agreement, the first domestic Jeep brand built specifically for the Chinese market will be put into production in the second half of 2014. As the owner of the Jeep SUV's ancestral off-road brand, Chrysler's use of the matchmaker Fiat's matchmaking to form a close relationship with GAC Group is indeed a happy event. But what about Jeep's "remarriage" ending? I boldly speculated that Jeep's domestic cars will use Fiat's logos to start up faster and open up more sales channels.

For the Chrysler Group, the domestic production of Jeep brand models will further increase its market share in the Chinese market. In terms of operation, we can rely on the inherent advantages of GAC Fiat in China (production bases and ready-made channels) to ensure that Jeep’s domestic products are launched quickly and accelerate its deployment in China.

Currently, Fiat Feiyue, which is sold in the GAC Fiat Channel, is actually the coolness of the Dodge brand of the Chrysler Group; Fiat's first domestically produced model, Fischer, and the Dodge Dart are produced on the same platform. As a matter of fact, the method of changing the standard has already been followed, and the United States General Motors Group is more aware of this.

For the “Marriage” Fiat for this marriage, what is the “number”? If the Jeep domestic cars use Fiat logos, then Fiat will use its own channels to support this heavyweight champion, which will further establish the brand image. At the same time, it will increase the product line to expand market share, so that it can achieve the best of both worlds. For the increasingly competitive automotive market, it is better to focus on the use of existing resources to foster a brand, and it is better to focus on the details of the decentralized.

Some people may question that Jeep can't use his own vehicle standard after calling for long-term production, which will damage the brand's market share. In this regard, Mitsubishi performed quite "big". Mitsubishi Motors sold the BMW Teng standard in Malaysia in the early years, and Southeast in Mainland China. Mitsubishi's SUV platform was shared with France's PSA. Jeep has cooperated with Mitsubishi for many years. Jeep may learn a lot of "trick" on Mitsubishi. In order to speed up the pace of further expansion and stabilize its market share in China, it is also sensible and wise to give Fiat the control over products and channels.