This year, the largest black horse in the Chinese movie market is none other than "War Wolf II." Just in September, “War Wolf III” of the construction machinery industry premiered in Xinjiang. The protagonist is also a “dark horse”—a new generation of C8 hydraulic single drum roller that was launched in 2017 by Sany. This brand-new product was only listed for half a year, sales in the Xinjiang region have broken one hundred strong, and Starlight's performance has become another "Made in China" pride.

新一代C8全液压单钢轮压路机
New generation C8 hydraulic single drum roller

Xinjiang is located in the core area of ​​the “Silk Road Economic Belt” and its strategic position is increasingly prominent. Since the beginning of this year, Xinjiang has intensified its traffic construction in an effort to build Xinjiang into a high-speed highway and transportation hub in western China. Trinity Xinjiang's agents cling to the historical opportunity of a golden opportunity, taking the outstanding performance of the C8 single-drum roller as a breakthrough point, unite the whole world and expand the territory, quickly gaining reputation and occupying the market.

施工中的压路机
Roller in construction

"Selling a roller by selling a digging machine"

“According to repeated investigations, we found that the customer group of hydraulic single drum rollers is very different from the previous road machine customer group.” Yan Zhixiong, Chairman of Xinjiang Zhongtai Construction Machinery Co., Ltd. told the reporter, “Because of the single drum roller In the case of construction machinery that is very short and fast, most users are actually owners of private earth and stone, not the specialized road and bridge companies we have traditionally contacted.In other words, we have to open up the sales market for single drum rollers, and we must first put those concealed, Find out about the individual customers that are very similar to the excavator customers.”

三一压路机
Trinity Road Roller

According to the particularity of the customer group, Xinjiang Zhongtai formulated a sales strategy of “wide coverage, strong implementation, and pump-pass”, and requested all pumping and road machine marketing representatives to participate in the “wide spread, find customers” action. Come in. In order to find individual customers scattered in a broad market, marketing representatives use the most “primitive” methods, like selling excavators, to collect telephones and information at construction sites, used equipment markets, and road equipment centralized parking places; and use past customer’s friends. Circle to find potential customers. As soon as the customer is discovered, they bring the information to the promotion.

26 single crown king

Ziyang Meihai, the marketing representative of Xinjiang Zhongtai, sold 26 sets of single-roller compactors on March 31 this year and became a truly “single-crown king”. He believes that in addition to the increase in the volume of work, Sany’s brand strength is also an important reason for product sales: “Since the cost-effectiveness of the 31 C8 single drum roller is very high, more than 300,000 yuan can buy a world-class brand. Rollers, most customers are aware of this product, the short-term purchase will be finalized, a few days will be a single."

主角——三一压路机
The protagonist - 31 road roller

After half a year’s efforts, the sales rate of road machinery and equipment of Xinjiang China and Thailand’s marketing staff reached 87%, among which the sales of pumping marketing personnel accounted for more than 50%. The marketing strategy of the full staff achieved a staged victory.

新疆中泰营销人员
Xinjiang China and Thailand marketing staff

Winning customer word of mouth in construction

The outstanding performance of the Trinity C8 single-wheel drive single-drum roller in Xinjiang also made it a local “star product” quickly. Products using high-power engine, powerful, high-speed operation can not fall speed; power system thermal conduction control technology can ensure its continuous operation at 46 °C high temperature does not "open pot." These superior performances ensure that the 31 C8 single drum roller can still work stably in harsh environments and fully satisfy all the demands of Xinjiang on the roller.

C8单钢轮压路机
C8 single drum roller

Among them, the most welcome by the operator is the C8 single drum roller with front and rear commutation mode of operation, simple and convenient, high degree of intelligence, high construction efficiency. At the same time, it can also ensure that the compacted road surface is smooth, without starting impact and without starting creasing.

At present, in the G7 high-speed Xinjiang section of the national key project, more than 20 sets of SANY single drum roller compactors are under hot construction. With its high efficiency, high quality, and simple operation, it has become the most beautiful scenery in the Xinjiang U.S. Construction Corps. .

Good equipment Of course welcome

Client Minghui Hu is an “authoritarian person” in the road construction industry in Xinjiang. He has been familiar with road machine equipment for over 20 years. He has the advantages and disadvantages of various brands of products, and even can solve the equipment failure by himself. In 2003, he purchased the first triple-steel roller compactor in Xinjiang, which has been in use for 14 years and still maintains good working conditions.

好设备 当然受欢迎
Good equipment Of course welcome

In May of this year, he purchased two three-in-one hydraulic single drum rollers for project construction in the city of Korla. For this product, "Technology Communication" Huo Zong is full of praise: "There are several key points, first of all, low maintenance costs, which virtually save us a lot of costs; followed by simple operation, novice will learn, It is very easy to recruit operators; there is less investment, large output, and high value-preserving rate, which can be returned in two years. These points are our customers' most concern and this product can be satisfied."

Good things we share, personally experience the advantage of the 31 single drum roller machine, and we recommend this product to our friends. Friends are very trustful of this industry authority's recommendation, and immediately bought 4 sets.

“战狼3”新疆首映 主角居然是TA!
"War Wolf 3" Xinjiang Premiere The protagonist is actually TA!

For the future road machinery market in Xinjiang, Yan Zhixiong is full of confidence: “This year, the sales of single drum roller wins us market reputation and status, and it also gives us a foothold in the road machine circle in Xinjiang. With the customer channel With the development and consolidation of the project, as well as the progress of the construction process, Xinjiang's sales of motor graders and pavers will also have greater growth in 2018. The promotion of asphalt mixing plants throughout Xinjiang will be our priority."

"One Belt and One Road," the east wind began, and the number of flowers in the area was 31. With the increased investment in highway construction in Xinjiang, it is believed that under the intensive cultivation of Sino-Thailand Xinjiang, under the strong support and protection of the Sany Factory, the Sanyi Road Machinery brand will surely be full of vitality at the foot of the beautiful Tianshan Mountains. three one)

Related News: Sany Heavy Industry Roller Machinery

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